With International Equal Pay Day being celebrated on the 18^th of September, 62% of adults think there are large gaps in pay to women compared to men. 19% of those think there are huge gaps.

 

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·       39% of respondents agree that Ireland has lower gaps in pay to women versus pay to men, compared to the rest of Europe. 11% strongly agree that Ireland has lower gaps.

 

·       71% of adults think that supporting such a day as Worldwide Equal Pay Day in Ireland is important to raise awareness of pay gaps between men and women.

 

 

·       20% of adults have directly experienced pay to men being higher than pay to women in equal roles. 36% have heard of such experiences from family members or friends.

 

·       41% of adults think pay gaps are getting smaller between women and men in recent years. However, 52% think pay gaps are the same as in the recent past.

 

·       12% watched the matches at work as the matches were shown on Workplace TVs. 3% of adults had employers who allowed them to watch the matches but they didn’t watch.

 

·       Of those who have experienced issues with lower pay to women compared to men, 50% say the gap was around 20% or lower. 20% say the gap was around 30% or lower.

 

 

 

Questions asked:

 

Q1: On a scale of 1 to 10, where 1 is you think there is no gap in Pay to men compared to women to 10, where you think there are huge gaps in pay to

women compared to men?

Q2: Do you agree or disagree that Ireland has lower gaps in pay to women versus pay to men, compared to the rest of Europe?

Q3: Do you agree or disagree that supporting such a day (Worldwide Equal pay day)  in Ireland is important to raise awareness of Pay Gaps between men and women?

Q4: Have you directly or indirectly seen pay to men being higher than pay to women in equal roles?

Q5: You have experienced such issues with lower pay to women compared to men in equal roles, are such gaps getting smaller or shrinking in recent years?

Q6: You have experienced such issues with lower pay to women compared to men in equal roles, how much was this gap (estimate percentage difference)?

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17^th  - 25^th of August and has a 3% Confidence Interval and 95% Confidence Level.  310 Gen Z Consumers took part in this part of the Omnibus Survey.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

38% of Gen Z state that they play online games, with 6% more males (41%) and a high level of females (35%).

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·       43% of males agree that they have made friends from gaming, while 39% of females said so.

 

·       Instagram (91%) is the most used social platform among Gen Z, followed by WhatsApp (82%), Snapchat (77%) and TikTok (73%).

 

·       72% of online gamers indicate their favourite aspect of gaming is a time to relax and unwind, with females (73%) and males (71%) roughly the same.

 

 

·       59% of online game players play games on their smart devices, with 37% more females (80%) than males (43%), followed by PlayStation which is used by 48% of online players.

 

·       Pinterest (39%), WhatsApp (39%) and Instagram (38%) are the most trusted social media platforms for Gen Z. Facebook (11%), Twitter (14%) and Reddit (18%) are the least trusted platforms.

 

 

·       Gen Z uses social media more often now than in 2018, with the evening (48%) being the most prevalent time of the day.

 

 

Questions asked:

 

Q1: Do you play online games?

Q2: What Platforms or Devices do you play games on?

Q3: Do you agree that you have made friends from gaming?

Q4: What is your favourite aspect of gaming?

Q5: What social platforms (sites or apps) do you use?

Q6: For each of the Social platforms listed, how much do you trust the content seen and shared media platforms? Scale 1 to 10 where 10 is Trust 100% and 1 is Trust 0%.

Q7: When do you normally use social media?

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22^nd  - 29^th of July and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

 

80% of parents think Gen Z children are not as resilient as they once were due to social media pressure.

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·       The rate of cyberbullying among youths has largely increased to 28% in 2023 since 2017.

 

·       Snapchat (74%, an increase of 41% from 2017) is the most common place for personal cyberbullying to take place.

 

 

·       Of those who think Gen Z children are not as resilient as they once were, 72% think it’s due to body image pressure followed by Cyberbullying.

 

·       Most youths witnessed cyberbullying on Snapchat (62%), Instagram (48%), and TikTok (44%).

 

 

·       There has been a big drop in the number of youths who are likely to report cyberbullying, down 16% from 2017 to 50%.

 

·       There has been a sharp increase in the rates of witnessing cyberbullying, up 36% from 2017.

 

 

·       Almost 9 in 10 (85%) now think there should be more restrictions on websites and apps in order to prevent cyberbullying. There has been a notable jump in the number of males agreeing.

 

 

Questions asked:

 

Q1: You mentioned that you think Gen Z children not as resilient as they once were. Which of the following are reasons why you think this?

Q2: Which of the following are key ways for Gen Z children to build resilience?

Q3: Which of following would you say are the future benefits of building resilience for girls?

Q4: Have you ever been a victim of cyberbullying?

Q5: On what websites / apps did this incidence of cyberbullying affecting you take place?

Q6: If you were experiencing cyberbullying, how likely would you be to tell someone?

Q7: Have you ever witnessed cyberbullying happening to another person?

Q8: On what websites / apps did you witness cyberbullying?

Q9: Do you think there should be more restrictions on websites and apps in order to prevent cyberbullying?

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22^nd  - 29^th of June and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

 63% of women think mums are depicted in clichéd ways in advertising.

 

·      2 in 3 women (66%) think advertisers have now recognised that women are now equally important in purchasing decisions beyond just food.

 

·      48% of adults think most advertising reinforces gender stereotypes.

 

·       Nearly half (48%) of women think the biggest challenge facing women in Ireland this year is getting the work life balance to a happy medium, 45% think the biggest challenge is having children while trying to build a career, and 40% think the challenge is tackling violence against women.

 

·       59% think that advertising has got better in how it depicts women, however only 23% of women think women and girls are portrayed accurately in the media and advertising.

 

 

Questions asked:

 

Q1: Please state your level of agreement with the following statements relating to the equality, careers and politics:

Q2: Please rank the following in terms of what you think are the Top 3 challenges facing women in Ireland in the year ahead:

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd  - 2^nd of March and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

Over half (54%) of adults think women have to over-perform in the workplace to get the same recognition as men.

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·      Only 18% of employees say their workplace is running events or activities in support of International Women’s Day.

 

·       49% of workplaces who are running events for International Women’s Day have organised motivational or keynote speakers, 21% have team bonding/ team building activities, and 19% are doing gender workshops.

 

·       2 in 3 adults (64%) think women carry a huge guilt burden when they have to take time off to look after sick children and 42% of women think having children has affected their career path.

 

·       51% of adults support gender quotas at senior levels across companies and organisations and 50% think having a gender quota in government is a good idea.

 

·       37% of women have experienced sexism in the workplace and 25% of women have experienced ageism in the workplace.

 

 

Questions asked:

 

Q1: Please state your level of agreement with the following statements relating to the equality, careers and politics:

Q2: Is your company running any events or activities in support of International Women’s Day?

Q3: What type of activities are they running?

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd  - 2^nd of March and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

27^th of January 2022

 

 

68% of Irish adults think January is the most depressing month of the year with 31% of these blaming going Back to Work.

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·      2 in 3 adults (68%) think January is the most depressing month with 63% of these blaming the dark mornings and evenings.

 

·       Of these 31% of adults think January is the most depressing month as they have to return to work, 30% dislike January due to their bad financial situation after Christmas, and 30% feel depressed due to their weight gain after Christmas.

 

·       59% of adults that dislike Winter with most blaming shorter days. Of these 55% dislike the dark mornings, and 50% dislike the bad weather.

 

·       30% of adults feel they suffer from the Winter Blues.

 

·       41% of adults like Winter and of these 57% like it because of Christmas, 43% like it as they have holidays, 41% like the hot drinks.

 

 

Questions asked:

Q1: Do you suffer from the Winter Blues?

Q2: Which month do you think is the most depressing month of the year?

Q3: Why did you choose January? Please select all that may apply.

Q4: What do you dislike about Winter? Please select all that may apply.

Q5: What do you like about Winter? Please select all that may apply.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22^nd - 29^th of December and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com