Monday, 7 November 2016

Dramatic drop in temperatures - Do you drink more hot beverages in the cold? 🍵☕

☃ Temperatures are set to plummet by 10 degrees for the weekend ahead and heavy downpours and gusty winds are all in the forecast. Winter has arrived and our only escape from the freezing, cold, wet weather outside is going into a cosy, warm home and sit down by the fire to enjoy a hot cuppa. 
Unsurprisingly, 95% of Irish adults drink hot drinks. 43% of Irish Adults drink more hot beverages in cold seasons, for 55% of Irish people it doesn’t make a difference whether its cold or hot. Interestingly, the younger demogrpahic is more inclined to drink a hot beverage in the cold weather, with 61% of 18-34 year olds enjoying a hot beverage in the cold and only 28% of 55+ age group. Whereas for 71% of the 55+ age group, it doesn’t matter whether it’s raining, hailing, snowing or the sun is shining they will enjoy their hot beverage just as much.
The majority of those surveyed (83%) drink coffee and tea a few times a day.

When iReach Insights asked "When do you prefer having a hot beverage?" 40% like to have a hot beverage during the whole day, 32% prefer to have their hot drink in the mornings and for 19% it doesn’t make a difference. Only 5% prefer having their warm drinks in the afternoon and 4% in the evening.
43% of Irish respondents are tea drinkers, 33% are coffee drinkers and 22% consider themselves tea and coffee drinkers.

Some surveyed enjoy some brands more than other ones, including Nescafe (8%), coffee shops like Costa, Insomnia or Starbucks (4%), store own brands like Aldi, Lidl or Tesco (5%), Nespresso (5%), Twinings (1%). The age old debate of which tea do you prefer? Lyons or Barrys? Unfortunately we can’t shed any light on that as 14% enjoy Lyons as their top preference and 14% prefer Barrys
35% of all respondents don’t have a favorite brandInterestingly, from the respondents who decided that they don’t have a brand which they enjoy most, this comprised of 57% being male and 43% being female, showing that Irish females are more brand orientated than Irish males.

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