Monday, 15 June 2015

Books and cards are the most popular gift ideas for Father's Day in the UK and Ireland

Father’s day is on Sunday the 21st of June in Ireland and the UK. We used our social insights platform to see what people are talking about and what they are planning to give their fathers on this special day.

Books and cards are the most popular gift ideas in the UK and Ireland.

In the UK, beers are also mentioned as gift options for Father’s day, while in Ireland socks appear as one of the favourites.

See the Social Insights Clusters from our Social Insights Platform looking at last month's Tweets:

Tuesday, 9 June 2015

5 in 10 parents agreed that advertising for food impacts their children

iReach Insights conducted a survey of 1,000 adult consumers regarding Irish family purchase decisions. Children are finishing school for the Summer holidays hence they will be spending more time grocery shopping with their parents. The study revealed that children have the strongest influence over purchase decisions made in the food category rather than any other category. (See below)

Children also play an important role in purchase decisions for Sporting Equipment and Clothing (59%), General Grocery Shopping (59%), Computer, Tablet and Phone (50%) in Irish households. Finance/Insurance and service purchase decisions attract least input from their children: 14% General and Health Insurances, 13% General Banking, 12% Life Insurance and 11% Utilities.

Tuesday, 2 June 2015

Summer Feelings in Ireland and UK - Social Media

Summer is about to come and tweets with mentions of Summer are increasing in Ireland and UK with great expectations.

We used our Twitter Topic Wheel to analyse the difference of feelings and topics most commented on in Ireland and UK related to Summer.

See the Twitter Topic Wheel from our Social Insights Platform looking at last month's Tweets:

On the Topic Wheel we can note the difference of topics. In Ireland, people are commenting about school exams, festival and sun. In UK people seem to be more concerned about their body, as two of the most mentioned words are bikini body and muscle.

Another difference we can note is that Irish people are talking about Summer holidays and British people are concerned about what to wear during Summer.