Monday, 25 May 2015

Marriage Equality in Ireland - Overview

Our survey has revealed that 65% of Irish people plan to vote Yes, and 17% planning to vote No. A further 10% have yet to decide with 8% preferring not to say.

71% of Females plan to vote Yes compared to 55% of males with 27% of males siding with the No vote compared to only 10% of females.

21% of adults surveyed said they were not likely to vote on the Marriage Referendum with half of these (50%) eligible but not registered to vote on Friday. More females at 60% are not registered to vote compared to 40% of males.

Of those not intending to vote on Friday, 50% are eligible to vote but not registered, 20% are unable to vote while the remaining 30% feel the Referendum does not concern them.

Note to editors:  This survey of 1,000 adults is nationally representative by Age, Gender, Region and Social Class but is not structured as a Poll reflecting electoral or constituency voting.

About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built our Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research

Monday, 11 May 2015

When buying online 77% of Irish people consider trust as most important

In March 2015 iReach Insights conducted a survey of 1,000 people regarding online shopping in Ireland. Our new survey has revealed trust (77%) is the factor that most likely encourage online purchases in Ireland, while 63% of Irish people say they would like to see the product in a good picture to see what they are buying and 56% say they would buy a product if it is cheaper online. Easy sales process (55%) and an easy returns policy (59%) are also very important for Irish consumers.

Recommendations, in-store visits and online review are the main influencers that causes strongest impact on online purchases in Ireland.

As for devices used when shopping online, laptop (77%) is the most popular amongst Irish online consumers, followed by desktop (53%), mobile phone (36%) and tablet (34%). Both tablets (up from 26% to 34%) and smartphones (up from 28% to 36%) continue to grow in popularity if compared to 2014.

“59% of Irish people say they would never pay for Online News”

Irish Times have recently announced that they will be introducing a paywall for their online content, meaning that if you want to read the full news content online, you have to pay a monthly subscription fee.

In February 2015 iReach Insights conducted a survey of 1,000 people regarding newspapers and media channels in Ireland. Results show that although 55% of Irish people say they read news online everyday (only 13% percent of consumers buy Newspaper on a daily basis), 59% say they would never pay for online news.

When asked about trusting the information of all news sources, the survey showed Radio (90%) and TV News (87%) are considered by Irish audience to be the most trustworthy, followed by newspapers in which consumers showed the same level of trust to newspaper content regardless of distribution channel - 81% for both printed and online. Blogs and Forums are the less trusted news sources (40%).

Irish people opinion regarding payments for online content – Key Findings:
24% Would not pay a monthly subscription, but would pay a once off fee if it was not available for free
12% Would pay between €10 and €15 to access the favourite newspaper content online
5% Would pay between €15 and €30 to access the favourite newspaper content online