Monday, 7 November 2016

Dramatic drop in temperatures - Do you drink more hot beverages in the cold? 🍵☕

☃ Temperatures are set to plummet by 10 degrees for the weekend ahead and heavy downpours and gusty winds are all in the forecast. Winter has arrived and our only escape from the freezing, cold, wet weather outside is going into a cosy, warm home and sit down by the fire to enjoy a hot cuppa. 
Unsurprisingly, 95% of Irish adults drink hot drinks. 43% of Irish Adults drink more hot beverages in cold seasons, for 55% of Irish people it doesn’t make a difference whether its cold or hot. Interestingly, the younger demogrpahic is more inclined to drink a hot beverage in the cold weather, with 61% of 18-34 year olds enjoying a hot beverage in the cold and only 28% of 55+ age group. Whereas for 71% of the 55+ age group, it doesn’t matter whether it’s raining, hailing, snowing or the sun is shining they will enjoy their hot beverage just as much.
The majority of those surveyed (83%) drink coffee and tea a few times a day.

When iReach Insights asked "When do you prefer having a hot beverage?" 40% like to have a hot beverage during the whole day, 32% prefer to have their hot drink in the mornings and for 19% it doesn’t make a difference. Only 5% prefer having their warm drinks in the afternoon and 4% in the evening.
43% of Irish respondents are tea drinkers, 33% are coffee drinkers and 22% consider themselves tea and coffee drinkers.

Some surveyed enjoy some brands more than other ones, including Nescafe (8%), coffee shops like Costa, Insomnia or Starbucks (4%), store own brands like Aldi, Lidl or Tesco (5%), Nespresso (5%), Twinings (1%). The age old debate of which tea do you prefer? Lyons or Barrys? Unfortunately we can’t shed any light on that as 14% enjoy Lyons as their top preference and 14% prefer Barrys
35% of all respondents don’t have a favorite brandInterestingly, from the respondents who decided that they don’t have a brand which they enjoy most, this comprised of 57% being male and 43% being female, showing that Irish females are more brand orientated than Irish males.

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Thursday, 27 October 2016

Halloween 2016 👻

A recent survey revealed that only 20% of us are dressing up for Halloween this year.

Halloween is upon us again this bank holiday Monday.
iReach Insights recently conducted a "nationally representative" survey of 550 adults to investigate how people will be celebrating Halloween this year.

As you can see, of those that are dressing up for Halloween, 22% are dressing up as TV cartoons and characters and 28% are dressing up in a more traditional Halloween costumes such as vampires, witches and scary monsters.

Three quarters of Irish people buy treats to hand out to the trick or treaters.

More than half (58%) of the Irish population don’t decorate their home for Halloween.

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Friday, 22 April 2016

Euro 2016: How the recent terror attacks impacted Irish people's plan

Euro 2016 will take place this coming summer and Ireland is getting ready. iReach insights has conducted a ‘nationally representative’ survey of 1,000 adults about their interest in travelling to France for the upcoming Ireland’s football matches.

In general the majority of respondents (95%) don’t intend to travel to France for Euro 2016. Just a small percentage of respondents (5%) intend to go or thought about going to France in order to experience it. The data reveal 9% of young adults (18-34yrs) are interested in travelling to France, more than 3% of middle aged adults (35-54yrs).

Considering the recent terror attacks we asked them if this unfortunate occurrence has had an impact on their intention to travel.

In general the majority still intend to go with 15% saying the terror attacks have no effect on their travel plans and 44% say they are concerned but are still willing to go. Although the level of concern is still significant: 33% of people initially intending to go have either decided not to go or are considering not going. Men (16%) appear less concerned about the risks of travelling to France this summer than women (50%).