Adults in Ireland will spend €297 million on Mother’s Day gifts this year.

 

 

·      48% of adults with mothers in Ireland will be buying a present for their mother this Mother’s Day.

 

o   Of those who will buy a gift the average amount adults will spend is €125. Adults who have a positive relationship with their mother plan to spend €150.

 

 

·       70% of adults would describe their relationship with their Mother as positive with 39% of these saying it’s very positive.

 

 

·       Of those buying a gift, 42% plan to buy flowers, 27% will buy a gift-card for a self-care experience, and 27% will bring her out for a meal.

 

 

·       Over half (55%) of adults feel the role of mothers has become much more demanding compared to the past 20-30 years, with 24% of these feeling it’s much more demanding.

 

 

·       When purchasing a gift for their Mother, 40% are influenced most by tradition, 36% are influenced by her hobbies, and 34% are influenced by budget.

 

 

·       1 in 3 adults (37%) say time together matters most to them on Mother’s Day, followed by thoughtfulness (31%), and then being left in peace (13%).

 

 

·       35% of adults say they never forget Mother’s Day and don’t need to be reminded, 33% say retail advertising reminds them, and 24% are reminded on social media.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18^th and 25^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Will you be buying a present for your mother this Mother’s Day?

Q2. What will you get for her?

Q3. How much are you expecting to spend?

Q4. What influences your gift choice the most?

Q5. Who reminds you that it’s Mother’s Day?

Q6. What matters most to your mother on Mother’s Day?

Q7. How would you describe your relationship with your mother?

Q8. Which best describes how the role of mothers has changed over the past 20–30 years?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

71% of adults believe that the Re-Turn scheme has been a success since it was introduced in Ireland.

 

2 years after the Re-Turn Scheme was introduced in Ireland, iReach asked adults in Ireland their thoughts on the success and barriers of the Deposit Return Scheme.

 

·       1 in 4 adults (25%) use the machines in shops or supermarkets much more than they did at the start and 14% use them a bit more than they did at the start.

 

o   This is highest for adults aged 25-34 with 30% using the machines much more than they did at the start.

 

·       13% of adults have used the machines less or stopped using them. 25% of adults aged 18-24 have used them less or stopped using them.

 

 

·       Of those who have used the machines less or stopped all together, 41% did so as the amount of money refunded doesn’t make it worthwhile.

 

o   36% think that having to put items in one-by-one isn’t worth it, 33% think the locations of machines aren’t convenient, and 32% think the machines are faulty.

 

·       2 in 3 adults (66%) think the machines have had a positive impact on the environment with 26% of these strongly agreeing.

o   This is highest for adults aged 25-34 with 83% thinking they have a positive impact.

 

·       58% of adults think Irish town and cities are now cleaner because people collect bottles or cans for the rewards with 21% strongly agreeing.

 

·       48% of adults think the deposit return scheme was and is just another way for the government to make money off the Irish population with 24% feeling this strongly.

 

·       17% of adults say they have gone back to putting bottles or cans in the green bin due to the hassle of using the machines. This is highest for 33% of adults aged 18-24.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 12^th to the 19^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. It’s now been over 2 years since the Re-turn scheme was introduced here. Do you think it’s been a success?

Q2. Do you use the Re-turn machines in shops/supermarkets more or less than you used to?

Q3. Why have you used them less, or have stopped using them?

Q4. To what extent do you agree with the following statements in relation to the introduction and use of these Re-turn machines?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

 

The majority of adults in Ireland (84%) believe climate change is a contributing to flooding in Ireland.

 

·       1 in 3 adults (34%) have been personally affected or someone close to them have been affected by flooding in Ireland.

o   This is highest for adults in Munster with 45% being personally affected or someone close to them have been affected by flooding.

 

·       78% of adults feel Ireland is not doing enough to prepare for future flooding. This is highest for adults aged 55+ with 86% feeling Ireland is not doing enough.

 

·       Nearly half (45%) of adults think the National government should be most responsible for reducing flooding, 31% think local authorities should be most responsible, and 21% think everyone shares responsibility.

 

 

·       2 in 3 adults (67%) are concerned about flooding affecting their area in the future with 23% of these very concerned.

 

o   This is highest for adults in Munster with 71% concerned about flooding in the future.

 

·       75% have experienced or soon road closures or travel disruption due to flooding, 58% have seen damage to homes or property, and 46% have experienced emotional stress or anxiety.

 

·       79% of adults think improved drainage systems should be prioritised to reduce flooding risks, 74% think there should be better flood defences, and 66% think there should be restrictions on building in flood-prone areas.

 

·       69% of adults think that recent flooding has made them more concerned about climate change with 32% feeling much more concerned.

 

·       59% of adults think poor drainage or flood defences poor drainage or flood defences cause flooding in Ireland, 35% think it’s down to climate change, and 30% it’s due to heavy rainfall patterns.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 29^th of January and 6^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Have you or someone close to you been personally affected by flooding in Ireland?

Q2. Which of the following impacts have you experienced or seen due to flooding?

Q3. To what extent do you believe climate change is contributing to flooding in Ireland?

Q4. What do you think are the main causes of flooding in Ireland?

Q5. Who do you think should be most responsible for reducing flood risk in Ireland?

Q6. How concerned are you about flooding affecting your area in the future?

Q7. Do you feel Ireland is doing enough to prepare for future flooding?

Q8. Which actions do you think should be prioritised to reduce flooding risk?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

1.8 million households in Ireland plan to spend this Christmas season with total spend projected to be €1.67 billion.

 

 

·       The majority of adults in Ireland (92%) plan on buying gifts this Christmas with the average amount adults plan to spend on Christmas gifts and presents is €555.

o   There is a fall in expected spend in 2025 from €597 last year.

 

·       30% of respondents start or plan to start buying gifts for different people mainly in December (down 6% from 2024), 23% start 2-3 months before, and 11% start and plan throughout the year.

 

·       Adults in Ireland will spend on average €204 on food for Christmas at home, this is an increase from €193 in 2024.

 

 

·       Adults plan to spend €103 on drink for Christmas at home, this is also an increase from €100 in 2024.

 

 

·       More than 1 in 3 adults (37%) say their budget for Christmas shopping is greater than what they spent last year.

 

 

·       Of those who shop early 57% do so to spread costs throughout the year and 55% shop early to save stress. However, 17% of adults always leave their shopping until the last minute.

 

 

·       Nearly half (48%, up 3% from 2024) of adults do the majority of shopping an even mix of online and in-store. 31% shop mainly in-store and 21% shop mainly online

 

·       18% of adults tend to use credit (loans or credit cards) for Christmas shopping. This is highest for adults aged 35-44 with 29% tending to use credit for shopping.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13^th and 20^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you have a set budget for Christmas spending this year?

Q2. Is this budget likely to be greater or less than what you spent last year?

Q3. How much approximately do you plan to spend on:

Q4. Are you planning on buying gifts this Christmas?

Q5. When did you start, or plan to buy gifts for different people, children, partner, parents for Christmas?

Q6. Do you shop early to:

Q7. Is the majority of your spending done…

Q8. Do you tend to use credit (loans or credit card) for Christmas Shopping?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024.

 

·       Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.

 

o   This is highest for Gen Z (aged 18-24) with 62% thinking the January sales have better deals.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “Post Christmas Sales remain the most popular ‘bargain’ opportunity amongst consumers in Ireland. For many Black Friday/Cyber Monday is a, important shopping bargain opportunity for Christmas gifting as well as looking for opportunities for a better deal on planned purchases before the Christmas holidays.”

 

·       45% of adults say they would have probably bought the particular goods anyway, without the Black Friday/ Cyber Monday discounts. This is highest for Millennials (aged 25-34) with 61% saying they would have bought the goods anyway.

 

 

·       1 in 2 adults (51%) think Black Friday/ Cyber Monday is important to their Christmas shopping and gifting plans with 13% of these saying it’s very important. 76% of Millennials (aged 25-34) feel it’s important to them with 21% of these thinking it’s very important.

 

·       36% of adults think that retailers who do Black Friday/ Cyber Monday promotions may be a bit desperate for business. 47% of Millennials agree that these businesses may be desperate for business.

 

·       64% of adults plan on buying from stores and online, with spend down €36 million from 2024 to €422m. The average spend per person is down to €170 compared to €190 in 2024.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

  

iReach Nationwide Survey shows that adults in Ireland plan to spend €422 million on Black Friday and Cyber Monday deals this year, down €36 million from 2024.

 

With Black Friday coming up on the 28^th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “While there is a small increase of 2% in the number of people that plan to spend this year, the average planned spend per shopper is down from €190 in 2024 to €170 in 2025, likely driven by cost of living pressures in Ireland as well as a weakening expectation of actual deals”

 

·       When asked about plans, nearly half (49%) of adults will make a purchase this Black Friday/ Cyber Monday as they enjoy a bargain on products or goods.

 

·       48% of adults will make a purchase this Black Friday/ Cyber Monday to save money on essential items that they have been waiting to purchase. This is highest for Millennials (aged 25-34) with 63% planning to purchase to save money.

 

·       44% of respondents plan to make a purchase to save money on Christmas presents this year. This is highest for Gen Z (aged 18-24) with 52% planning to purchase to save money.

 

·       1 in 4 adults (25%) plan to spend €50-€100 this Black Friday/ Cyber Monday, 20% plan to spend €151-€200, and 19% plan to spend more than €250. 30% of Millennials (aged 25-34) plan to spend more than €250.

 

·       34% of those who don’t plan to make a purchase say it’s because they don’t think the price reductions are enticing enough.

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Did you make a Black Friday/Cyber Monday purchase in 2024?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2025?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers.

2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday.

 

·       More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a food event.

 

·       81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers. This is highest for Millennials at 92% preferring this.

 

·       47 % of adults like the idea of an Irish Shopping Saturday while 34% of adults would prefer the idea of a Green Shopping Day to promote Irish retailers.

 

·       28% of all adults like the idea of another big meal or food event so close to Christmas, with younger age groups much more open to this additional celebration, highest at 43% of Gen Z and 48% of Millennials.

 

·       23% of adults think Thanksgiving is a positive cultural exchange between America and Ireland.  This is highest for Gen Z (aged 18-24) with 43% seeing it as a positive cultural exchange.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you see Thanksgiving as more of a family tradition, a food event, or a shopping holiday?

Q2. Do Irish people need another big meal day so close to Christmas — or is one enough?

Q3. Do you use the traditional food menu for Thanksgiving (Turkey etc) as a ‘dry run’ to practice for Christmas Dinner?

Q4. Is Thanksgiving just another imported American tradition — or a positive cultural exchange?

Q5. Would you prefer Irish retailers to focus on an Irish Shopping Saturday or a Green Shopping Day around this time to promote Irish Retailers?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364