iReach Insights Press Release
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11th November 2019
The total spend in Ireland on Smart Apps hits
€59 million this year
· 6 in 10 adults (59%) think the progress in Smart App technology offers more advantages than disadvantages.
· Favourite free non-games apps for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).
· 74% think that children should learn in school how to properly choose and use apps.
· 34% of adults in Ireland use health/fitness applications and 70% of users agree that these applications are an aid to improve their health and eating behaviour.
A nationally representative survey of 1,000 people carried out by iReach has found that 96% of smartphone/tablet users in Ireland use apps. 22% pay for Apps and Downloads with an average monthly spend of €6.45.
The total spend by all adults in Ireland on Apps will hit €59 million this year. The top favourite free non-games apps selected by survey participants for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).
6 in 10 adults (59%) think the progress in app technology offers more advantages than disadvantages.
34% of adults in Ireland use health/fitness applications, with step counter / fitness tracking the most frequently used application by 81%, followed by diet / calorie counter (28%) and heart rate monitor (18%). 70% of users agree that these applications are an aid to improve their health and eating behaviour.
The major concerns cited by respondents all relate to issues of security and privacy, with access to personal data (89%), hackers (62%), tracking (61%) and privacy breaches (61%). As consequence 74% of adults agree children should learn in school how to properly choose and use apps.
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th-31th October and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Do you have a smartphone and or tablet?
Do you use Apps that concern your health / body / fitness / diet?
What kind of fitness / health Apps do you use?
Do you think that any of these Apps help you to improve your health / fitness / eating behaviour etc.?
How much money do you spend on Apps every month?
In general, do you have any concerns about Apps?
What concern(s) do you have?
What were your favourite free (Non-Games) Smart Device Apps for 2019?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
T: 01-214 3740 or email: