63% of women think mums are depicted in clichéd ways in advertising.

 

·      2 in 3 women (66%) think advertisers have now recognised that women are now equally important in purchasing decisions beyond just food.

 

·      48% of adults think most advertising reinforces gender stereotypes.

 

·       Nearly half (48%) of women think the biggest challenge facing women in Ireland this year is getting the work life balance to a happy medium, 45% think the biggest challenge is having children while trying to build a career, and 40% think the challenge is tackling violence against women.

 

·       59% think that advertising has got better in how it depicts women, however only 23% of women think women and girls are portrayed accurately in the media and advertising.

 

 

Questions asked:

 

Q1: Please state your level of agreement with the following statements relating to the equality, careers and politics:

Q2: Please rank the following in terms of what you think are the Top 3 challenges facing women in Ireland in the year ahead:

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd  - 2^nd of March and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

Over half (54%) of adults think women have to over-perform in the workplace to get the same recognition as men.

​

 

·      Only 18% of employees say their workplace is running events or activities in support of International Women’s Day.

 

·       49% of workplaces who are running events for International Women’s Day have organised motivational or keynote speakers, 21% have team bonding/ team building activities, and 19% are doing gender workshops.

 

·       2 in 3 adults (64%) think women carry a huge guilt burden when they have to take time off to look after sick children and 42% of women think having children has affected their career path.

 

·       51% of adults support gender quotas at senior levels across companies and organisations and 50% think having a gender quota in government is a good idea.

 

·       37% of women have experienced sexism in the workplace and 25% of women have experienced ageism in the workplace.

 

 

Questions asked:

 

Q1: Please state your level of agreement with the following statements relating to the equality, careers and politics:

Q2: Is your company running any events or activities in support of International Women’s Day?

Q3: What type of activities are they running?

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd  - 2^nd of March and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

27^th of January 2022

 

 

68% of Irish adults think January is the most depressing month of the year with 31% of these blaming going Back to Work.

​

 

·      2 in 3 adults (68%) think January is the most depressing month with 63% of these blaming the dark mornings and evenings.

 

·       Of these 31% of adults think January is the most depressing month as they have to return to work, 30% dislike January due to their bad financial situation after Christmas, and 30% feel depressed due to their weight gain after Christmas.

 

·       59% of adults that dislike Winter with most blaming shorter days. Of these 55% dislike the dark mornings, and 50% dislike the bad weather.

 

·       30% of adults feel they suffer from the Winter Blues.

 

·       41% of adults like Winter and of these 57% like it because of Christmas, 43% like it as they have holidays, 41% like the hot drinks.

 

 

Questions asked:

Q1: Do you suffer from the Winter Blues?

Q2: Which month do you think is the most depressing month of the year?

Q3: Why did you choose January? Please select all that may apply.

Q4: What do you dislike about Winter? Please select all that may apply.

Q5: What do you like about Winter? Please select all that may apply.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22^nd - 29^th of December and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

 

8^th of December 2022

 

 

Nearly 2 in 3 Irish adults (59%) picked the correct teams to make it through to the quarter-finals of the World Cup.

​

 

·      Brazil favourites to win  the World Cup (22%), followed by France (12%), then Argentina (10%).

 

·       6% think Portugal will win, then England (5%), followed by The Netherlands 3%.

 

·       100% of adults think Morocco will be knocked out of the next round.

 

·       22% of Irish adults still think Brazil will win the World Cup, 17% think Germany will win, 11% think France will win and 11% think Argentina will win.

 

·       10% of adults aren’t following the competition as their home county team have not qualified/ advanced.

 

·       28% of adults in Ireland are not following the World Cup due to human rights concerns with Qatar and 2 in 3 believe Iran should be banned from participation.

 

·       Nearly 2 in 3 adults (62%) think that Iran should have been banned from taking part in the World Cup as they have admitted to supplying drones and other weapons to Russia.

 

·       The majority (86%) of adults think there should be more transparency in how countries are selected to host future World Cups.

 

·       63% of adults think financial transparency is important when protecting the integrity of future World Cup voting to select the Host Countries and 63% think voting transparency is important. 61% think Women’s rights is important and 54% think LGBTQ+ rights are important.

 

 

·       27% of adults were supporting Wales during the World Cup, 26% are supporting Brazil, 25% are supporting England, and 23% were supporting Spain.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 10^th - 17^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions Asked

Q1. The 2022 World Cup is due to kick-off on the 20^th of November next. Do you plan to follow the competitions progress ?  Yes or No

If No

Q2. Why will you not follow the competition ?

·       I have no interest in soccer

·       I like soccer but will not follow due to human rights concerns with Qatar

·       I will not follow as my home country team have not qualified

 

Q3. Iran has admitted suppling Drones and other weapons to Russia.  Do you agree or disagree that Iran should have been banned from taking part in the World Cup 2022.

 

Q4. Do you agree or disagree that there should be much more transparency in how Countries are selected to host future World Cups ?

 

Q5. What measures are most important to protect the integrity of future World Cup voting to select the Host Country(s) ?

·       LGBTQ+ Rights

·       Women’s Rights

·       Worker’s Rights

·       Rights for Political Freedom

·       Supports for Sustainability and positive Climate Action

·       Financial Transparency

·       Voting Transparency

·       Player’s Rights

Q6. Which team or Teams will you be supporting during the World Cup?

Q7Which Team do you think will win the World Cup this December ?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

28^th October 2022

 

 

Adults in Ireland will spend €56 million on Halloween this year down from €65 million in 2021.

 

·      44% of adults plan to celebrate Halloween returning to pre-Covid levels but still down from a high of 50% in 2017.

·      Of those spending on Halloween this year, the average spend is €36.22 down from €44.55 in 2019 (pre-Covid).

·      The total spend by all adults in Ireland on Halloween this year will be just under €56 million but down from €65 million in 2021.

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people are celebrating this year at 44% up from 38% in 2021, with having a party still most popular form of event;  highest amongst 25-32-year olds at 40%, and amongst those living in Connacht at 36%.

 

·       22% of those living in Munster plan to attend a Halloween Experience this year compared to only 12% of those living in Dublin..

 

·       With some good news for the hospitality sector 14% of all adults are planning to go a Pub this year to celebrate Halloween highest in Ulster at 36%.

 

·       37% of adults will carve a pumpkin for this Halloween down from 40% in 2021.

 

According to Oisin Byrne iReach Research Director “This year’s research shows the impact on Cost of Living pressures on consumer spending in Ireland impacting on Halloween Celebrations with total spend down this year to just under €56million compared to €65 million in 2021. Fewer adults in Ireland are spending on Halloween this year with the average spend down to €36.22 in 2022 compared to €44.55 in 2021”

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20^th - 26^th October and has a 2.5% Confidence Interval and 95% Confidence Level.

 

Questions asked of participants:

 

Will you celebrate Halloween this year?

How will you celebrate Halloween this year?

How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Will you carve a pumpkin this Halloween?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

86% of adults are anxious about the predicated increase in energy costs this winter.

​

 

·       67% of respondents are expecting cuts or restrictions in electricity supplies this winter and 30% expect cuts or restrictions in motor fuel (petrol or diesel).

 

·       The majority (86%) of adults are anxious about the predicated increase in energy costs this winter, of these 44% are very anxious.

 

 

·       Over half (55%) think that the Governments plan to offer electricity credit to households will help with the rising energy costs.

 

·       With the recent announcement that the Government will ask people, not  force people, to reduce their energy consumption during the peak hours of 4pm-7pm this winter 23% of adults will reduce energy by up to 20%

 

·       1 in 3 adults (34%) are likely to invest in energy upgrades such as attic insulation and the servicing of boilers before this winter.

 

 

·       31% of adults are likely to increase their use of public transport in order to save energy. Of these 14% are very likely to increase public transport use.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7^th - 12^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com