50% of adults in Ireland are worried about Brexit with expected Price Increases

iReach Insights Press Release

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26th September 2019

50% of adults in Ireland are worried about Brexit with expected Price Increases

62% believe that there will be an increase in the price of food and  drink in ROI

57% think that there will be a decline in the economy in Northern Ireland following Brexit.

47% are in favour of a united Ireland

The Economic and Social Research Institute has said the Government should consider a supplementary Budget in the New Year to respond to Brexit. With this in mind, iReach Insights conducted a survey of over 1,000 Irish adults on Brexit and attitudes towards Brexit as the deadline approaches.

50% of people in Ireland are worried about the Brexit process and the outcome of it and 40% state that Brexit is getting on their nerves.

People in Ireland think that Brexit will have the following consequences for the Republic of Ireland; Increase in the price of food and drink (62%), Economic Decline (44%), More foreign companies setting up in ROI (30%), English companies returning to the UK (26%) and Higher rent prices (24%).

People in Ireland think that Brexit will have the following consequences for Northern Ireland; Economic Decline (57%), Increase in the price of food and drink (49%),  Increased violence/ crime (45%), Companies leaving Northern Ireland (44%) and citizens moving to the Republic of Ireland (30%).

Almost half (47%) of those interviewed would be in favour of a united Ireland. 69% believe that it would create tension between the North and the South and 64% believe it would bring new ‘troubles’ to Northern Ireland.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19th - 26th September and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

What do you feel about Brexit?

What do you think would be the consequences of Brexit for the Republic of Ireland (RoI)?

What do you think would be the consequences of Brexit for Northern Ireland?

Would you be in favour of a united Ireland?

What do you think would be the consequences?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

1 in 10 homes in Ireland are using solar energy

iReach Insights Press Release

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23th September 2019

1 in 10 homes in Ireland are using solar energy

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        Only 1 in 10 adults (10%) have solar energy installed in their home, providing 33% of their energy needs.

        The main reasons for installing Solar Panels is reducing energy costs (50%) and helping the environment (50%).

        The barriers to installing Solar Panels are cost related, with 40% saying it’s too expensive (40%) and the lack of reward to justify the expenses (26%).

The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy for cheap. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on solar energy being used in Ireland.

1 in 10 adults (10%) have solar energy installed in their home. A third (33%) of total energy use is provided by solar energy in these homes. Of those who have installed solar energy at home, the top reasons for deciding to get solar energy were: 1. To reduce energy costs (50%) and 2. It’s better for the environment (50%).

Of those who haven’t installed solar energy at home the top reasons to choose to get solar energy were: 1. It will save me money on my electricity bill (78%), 2. It’s better for the environment (69%) and 3. I want to be sustainable. The top reasons not to get solar energy were: 1. It’s to expensive (40%), 2. There isn’t enough of a reward to justify the expense (26%) and 3. I don’t believe I would benefit from it (18%). 

The most adults are familiar with Solar (91%) and Wind (84%) as renewable energy.

Overall, 8 in 10 adults (80%) see Solar power as an efficient and practical form of renewable energy. For the half of adults (54%) Solar power is the best form of renewable energy and 6 in 10 of adults designate Solar power as the future of renewable energy.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have solar energy installed in your home?

What percentage of your total energy use is provided by solar energy alone?

Why did you decide to get solar energy?

Would you consider getting solar energy?

Why would you choose to get solar energy?

Why would you choose not to get solar energy?

Which forms of renewable energy are you familiar with?

Which forms of renewable energy would you be interested in?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

While oil prices are soaring, 84% think the government should do more to aid sustainability efforts here in Ireland.

iReach Insights Press Release

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17th September 2019

84% still think the government should do more to aid sustainability.

90% of Irish adults think climate change is real, with 69% saying they try to be mindful of their carbon footprint

Perceived top contributors to climate change are: 1. Deforestation (65%), 2. Single-Use Plastic Waste (64%), and 3. Transportation (58%)

The most popular methods of transportation are: 1. Driving (69%), 2. Walking (56%), and 3. Bus (43%)

76% believe that the government should incentivise sustainable vehicle ownership, even though only 4% own an electric / hybrid vehicle

Oil prices have seen a record surge after attacks on two Saudi facilities and has slashed output in the worlds top producer by half. This reinforces the thought that it is more important than ever before to start being more sustainable so people in Ireland are not so dependent on oil whilst also helping to protect the environment. iReach Insights conducted a nationally representative survey of 1,001 adults in Ireland on opinions on sustainable transportation and sustainability efforts in Ireland.

90% of Irish adults think climate change is real. When asked what they believe the top contributors to climate change were, the top three choices were: 1. Deforestation (65%), 2. Single-Use Plastic Waste (64%), and 3. Transportation (58%).

The most popular methods of transportation were: 1. Driving (69%), 2. Walking (56%), and 3. Bus (43%). 71% of people drive petrol/diesel vehicles, while only 4% drive an electric or hybrid vehicle. 76% believe that the government should incentivise electric vehicle purchasing.

2 in 5 (38%) say that they use public transportation because it is affordable, while 1 in 3 (33%) take public transportation to try to be sustainable. 3 in 4 people (72%) say they use walking as a form of transport whenever possible.

69% say they try to be thoughtful of their carbon footprint, and 3 in 4 Irish adults (75%) believe that Ireland should do more to fight climate change. 68% believe the Climate Action Plan is a good idea, but 84% still believe that the government should do more to aid in sustainability efforts. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20th-27th of June and has a 3% Confidence Interval and a 95% Confidence Level.

Questions asked of participants:

Do you think climate change is real?

What do you think are the largest contributors to climate change?

Do you drive a sustainable (electric/hybrid) car?

What transportation methods do you use?

Please state how much you agree or disagree with the following statements. 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

Adults in Ireland spend over €820 million on their pets each year

iReach Insights Press Release


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                 10th September 2019

      

Adults in Ireland spend over €820 million on their pets each year

Overall 6 in 10 adults (58%) in Ireland own a pet or multiple pets.

    The top three most popular pets in Ireland that adults own are: Dog (68%), Cat (40%), and Fish (13%).

    The biggest drawback for adults owning a pet is the inability to holiday easily with a pet at 57% and initial cost of purchase (37%).

In Ireland over 1.7 million adults have a pet. Over three-quarters of adults (76%) own a pet for companionship and the rest own an animal for emotional support, responsibility, protection or activities they can undertake with their pet. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how important are pets nowadays.

2 in 5 adults (37%) wouldn’t get a pet due to the high initial cost of purchase, while others wouldn’t due to the cost of food and accessories (28%).

1 in 4 adults (24%) believe the worst type of pet for a neighbour to have is a dog and 22% of adults think a rodent is the worst type of pet a neighbour could have. Luckily only 4% of adults actually have pet rodents.

The average amount adults spend on their pets each month is €40. Dog owners spend an average of €43 a month on their dogs and cat owners spend an average of  €31 a month on their pets. Males tend to spend more on their pets with an average spend of €32 a month and females spend €27 a month.

Overall adults in Ireland spend an average of €68.4 million (approx.)on their pets each month or just over €820m each year.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants

Do you have a pet (or pets)?

What type of pet (s) do you own?

How much does it cost you per month to own a pet or pets?

What is the worst type of pet for a neighbour to have?

What are the biggest benefits of owning a pet?

What are the biggest drawbacks of owning a pet?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.

iReach Insights Press Release

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4th September 2019

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.

60% believe e-commerce is the future of shopping

18-34 year olds (59%) more likely to spend more because of e-commerce websites than those 35-54 (35%) or 55+ (25%)

Irish adults are 10% more likely to compare online prices when shopping online (83%) than when shopping in-store (73%)

77% of adults in Ireland use online reviews to help them make purchasing decisions.

Half (51%) of Irish consumers are likely to browse in-store, then purchase online

As Brexit is looming, the CCPC (Consumer and Competition Protection Commision) has warned that Brexit could have an impact on online shopping from UK websites and taxes could be imposed on items bought as well as consumers rights may be subject to change. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how consumers make decisions across purchasing channels in a new e-commerce era.

94% of Irish adults have shopped online, with the average consumer purchasing online once a month. Males (12%) and females (11%) are equally likely to shop more than once a month, as are those 18-34 (13%) compared to those 35-54 (13%). Consumers 55+ are the least likely to shop more than once a month, at only 7%.

The main appeals of online shopping are: 1. Ease of Purchase (63%), 2. Convenience of Staying Home (58%), and 3. Better Deals (58%). 3 in 5 adults (61%) are interested in using e-commerce websites, while 60% think e-commerce is the future of shopping.

76% are likely to look at online reviews before making an online purchase, compared to the 62% that are likely to look at online reviews before making an in-store purchase. 83% are likely to compare prices online before purchasing online compared to 73% who compare online prices before purchasing in store. Those aged 55 and over are less likely (65%) to use online price comparison tools for in-store purchases.

77% use online reviews to help them make a purchasing decision. Half (51%) are likely to browse in-store and then purchase online. 59% of adults aged 18-34 say that the accessibility of e-commerce has led them to spend more than they would have if they were limited to traditional brick-and-mortar stores, compared to 35% of 35-54 year olds and 25% of those over the age of 55+. Overall, 4 in 5 adults (80%) are satisfied with the purchases they make online.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Have you ever shopped online?

How frequently do you make online purchases?

Please state how likely you would be to take the following actions.

What do you think are the main appeals of online shopping?

Please state how much you agree or disagree with each of the following statements.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com