63% of women think mums are depicted in clichéd ways in advertising.

 

·      2 in 3 women (66%) think advertisers have now recognised that women are now equally important in purchasing decisions beyond just food.

 

·      48% of adults think most advertising reinforces gender stereotypes.

 

·       Nearly half (48%) of women think the biggest challenge facing women in Ireland this year is getting the work life balance to a happy medium, 45% think the biggest challenge is having children while trying to build a career, and 40% think the challenge is tackling violence against women.

 

·       59% think that advertising has got better in how it depicts women, however only 23% of women think women and girls are portrayed accurately in the media and advertising.

 

 

Questions asked:

 

Q1: Please state your level of agreement with the following statements relating to the equality, careers and politics:

Q2: Please rank the following in terms of what you think are the Top 3 challenges facing women in Ireland in the year ahead:

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd  - 2^nd of March and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com