iReach Insights Press Release
25th June 2019
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75% of people believe tanning beds should be illegal in Ireland, despite only 19% having used tanning beds.
Females (27%) are almost three times as likely as males (11%) to use tanning beds.
87% of people said sunny days make them feel happier, 85% said they had more energy and motivation, and 75% said they were more productive and efficient.
Nine out of ten (89%) of adults in Ireland use sun cream
Ireland is set to receive some of the hottest days of the year this week, and with the return of the sunshine comes potentially harmful UV rays.. With this in mind, iReach Insights conducted a nationally representative survey on 1,001 adults in Ireland on sun protection and skin care.
Two-thirds (66%) of adults in Ireland admit to getting sunburnt easily, despite the fact that nine out of ten (89%) adults say they use sun cream. However, only 50% of people regularly use sun cream when out in the sun, with 38% of individuals saying they intentionally expose their skin to the sun to get a tan. Females (94%) are more likely than males (83%) to use sun cream.
When asked if the sun had become stronger – and potentially more harmful – over the past few years, 75% of females replied yes, compared to only 61% of males. Similarly, 60% of females avoid being in the sun because it’s healthier for their skin, while only 45% of males do the same.
Sunny days also create mood shifts: 87% said they feel happier, 85% said they had more energy and motivation, and 75% said they were more productive and efficient at work.
19% of people in Ireland have used a sun bed. Females (27%) are nearly three times more likely than males (11%) to use tanning beds; However, of sunbed users, 43% of females use skin protection in the tanning bed compared to only 28% of males. 75% of respondents believed sunbeds should be illegal in Ireland.
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23rd May to the 30th May and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Do you get sunburnt easily?
Do you try to avoid the sun because it is healthier for your skin?
Do you think the sun became stronger and, potentially, more harmful over the past few years?
Do you ever use sun cream?
How often do you use sun cream?
Have you ever used sun beds?
In general, do you use any kind of skin protection while you are using sun beds?
Please state if you Agree or Disagree with each of the following statements.
Do you try to avoid the sun because it is healthier for your skin?
Do you think the sun became stronger and, potentially, more harmful over the past few years?
Do you ever use sun cream?
How often do you use sun cream?
Have you ever used sun beds?
In general, do you use any kind of skin protection while you are using sun beds?
Please state if you Agree or Disagree with each of the following statements.
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
T: 01-214 3740 or email: PR@ireachhq.com
