iReach Nationwide Survey shows that adults in Ireland plan to spend €422 million on Black Friday and Cyber Monday deals this year, down €36 million from 2024.

 

With Black Friday coming up on the 28^th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “While there is a small increase of 2% in the number of people that plan to spend this year, the average planned spend per shopper is down from €190 in 2024 to €170 in 2025, likely driven by cost of living pressures in Ireland as well as a weakening expectation of actual deals”

 

·       When asked about plans, nearly half (49%) of adults will make a purchase this Black Friday/ Cyber Monday as they enjoy a bargain on products or goods.

 

·       48% of adults will make a purchase this Black Friday/ Cyber Monday to save money on essential items that they have been waiting to purchase. This is highest for Millennials (aged 25-34) with 63% planning to purchase to save money.

 

·       44% of respondents plan to make a purchase to save money on Christmas presents this year. This is highest for Gen Z (aged 18-24) with 52% planning to purchase to save money.

 

·       1 in 4 adults (25%) plan to spend €50-€100 this Black Friday/ Cyber Monday, 20% plan to spend €151-€200, and 19% plan to spend more than €250. 30% of Millennials (aged 25-34) plan to spend more than €250.

 

·       34% of those who don’t plan to make a purchase say it’s because they don’t think the price reductions are enticing enough.

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Did you make a Black Friday/Cyber Monday purchase in 2024?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2025?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364