81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers.

2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday.

 

·       More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a food event.

 

·       81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers. This is highest for Millennials at 92% preferring this.

 

·       47 % of adults like the idea of an Irish Shopping Saturday while 34% of adults would prefer the idea of a Green Shopping Day to promote Irish retailers.

 

·       28% of all adults like the idea of another big meal or food event so close to Christmas, with younger age groups much more open to this additional celebration, highest at 43% of Gen Z and 48% of Millennials.

 

·       23% of adults think Thanksgiving is a positive cultural exchange between America and Ireland.  This is highest for Gen Z (aged 18-24) with 43% seeing it as a positive cultural exchange.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you see Thanksgiving as more of a family tradition, a food event, or a shopping holiday?

Q2. Do Irish people need another big meal day so close to Christmas — or is one enough?

Q3. Do you use the traditional food menu for Thanksgiving (Turkey etc) as a ‘dry run’ to practice for Christmas Dinner?

Q4. Is Thanksgiving just another imported American tradition — or a positive cultural exchange?

Q5. Would you prefer Irish retailers to focus on an Irish Shopping Saturday or a Green Shopping Day around this time to promote Irish Retailers?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364