29% of respondents feel that Ireland should have its own version of Thanksgiving, a day to give thanks or celebrate togetherness.

 

·       This is highest for Millennials (aged 25-34) with 48% feeling Ireland should have its own version of Thanksgiving.

 

·       More than 1 in 3 adults (35%) think Thanksgiving is becoming a more recognised celebration in Ireland.

 

·       44% of adults think younger generations in Ireland are more open to celebrating Thanksgiving, highest for Millennials at 80%

 

·       24% of adults plan to cook or eat a traditional Thanksgiving meal such as turkey or pumpkin pie, highest for Millennials at 43%.

 

·       37% of Millennials say they or their family celebrates the holiday and 27% say their friends celebrate Thanksgiving.

 

·       21% of adults use the traditional food menu for Thanksgiving (Turkey etc.) as a ‘dry run’ to practice for Christmas Dinner.                                                                                                                                                                       

·       Friendsgiving has become an element of the Thanksgiving tradition in the US. When asked in Ireland, over half (52%) of adults say they would attend a Friendsgiving event if they were invited.  Gen Z at 61% and Millennials at 83% saying they would attend a Friendsgiving event.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you think Thanksgiving is becoming a more recognised celebration in Ireland?

Q2. Do you or your family or friends celebrate Thanksgiving?

Q3. Should Ireland have its own version of Thanksgiving — a day to give thanks or celebrate togetherness?

Q4. Have you ever cooked or eaten a traditional Thanksgiving meal (turkey, pumpkin pie, etc.)?

Q5. Do you think younger generations in Ireland are more open to celebrating Thanksgiving?

Q6. Would you attend a Friendsgiving event if invited?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364