1 in 4 adults (25%) will use credit or Buy Now Pay Later (BNPL) options over Christmas.

 

 

·       It is estimated that an extra €70,773,300 will be spent over Christmas by people using credit vs. those not.

 

·       Adults in Ireland will spend €955.30 on Christmas food, drink, gifts, and decorations this year.

 

·       15% of adults tend to use credit (loans or credit card) for Christmas shopping. This number is highest for adults aged 35-44 with 25% usually using credit.

 

·       Adults in Ireland who will use credit over Christmas will spend €1,076.28 on Christmas food, drink, gifts, and decorations this year. This spend is 13% higher for those who will use credit.

 

·       29% of adults prefer to use physical debit cards when making purchases over Christmas, 21% prefer to use cash, 18% prefer to use Revolut, and 13% prefer to use credit cards.

 

·       11% of adults have used an instalment plan with no interest in their recent purchases. Of those who have used BNPL options, 51% used Klarna, 21% used Revolut, and 15% used Humm.

 

 

·       Adults in Ireland who plan to use the BNPL option will spend €833.80 on Christmas food, drink, gifts, and decorations this year.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of December and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. How much approximately do you plan to spend on:

Q2. Are you planning on buying gifts this Christmas?

Q3. Do you tend to use credit (loans or credit card) for Christmas Shopping?

Q4. What type of payment method do you prefer when making a purchase this Christmas?

Q5. What type of payment plan do you prefer when making a purchase this Christmas?

Q6. Have you used an instalment plan with no interest in your recent (last few months) purchases?

Q7. Which BNPL (buy now, pay later) provider did you use?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

 

Adults in Ireland will spend over €458 million on Black Friday and Cyber Monday deals this year.

 

 

·       With Black Friday coming up on the 24^th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023.

 

 

·       50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023.

 

·       Of those planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than €250. The average spend per adult is €190.48.

 

 

·       48% of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to save on Christmas presents this year.

 

 

·       Over 1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.

 

 

·       32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, down 1% from 2023.

 

·       43% of respondents not making a purchase do not feel the need to buy any item this Black Friday/ Cyber Monday and 41% don’t think the price reductions are enticing enough to make a purchase.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7^th and 14^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Did you make a Black Friday/Cyber Monday purchase in 2023?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2024?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

Q6. To what extent do you agree or disagree with the following: 

Q7. How important is Black Friday /Cyber Monday to your Christmas Shopping and Gifting plans?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as US President.

 

Over half (58%) of adults think with Trump as President it won’t create an environment for a ceasefire in the Middle East Conflict.

 

 

·       64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as President. Of these, 31% think the world will be much more dangerous.

 

 

·       73% of women think the world will be a more dangerous place with Trump as President compared to 54% of males.

 

 

·       Over half (58%) of adults think with Trump as President it will not create an environment for a ceasefire in the Middle East conflict.

 

·       65% of females do not think Trump will create a peaceful environment for a ceasefire in the Middle East compared to 50% of males.

 

·       With Trump as president 52% do not think there will be a ceasefire in the invasion of Ukraine by Russia.

 

·       61% of females do not think Trump will create an environment for a ceasefire in Ukraine compared to 42% of males.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q2. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q3. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President? 

63% of adults think that with Trump being elected as the next US President will be negative for Ireland.

 

More than 1 in 10 (11%) are now more likely to vote for a current coalition party given Trump’s election.

 

 

·       Nearly half (49%) of adults think that with Trump as the next US President there will be a negative impact on the cost-of-living in 2025.

        

 

·       Of those who think there will be negative impacts on Ireland due to Trumps re-election, 68% think it will weaken the global economy driven by the US trade tariffs.

 

 

·       63% think there will be a reduction in Foreign Direct Investment (FDI) by US companies in Ireland and 62% think there will be a reduction in tax receipts from US companies based in Ireland.

 

 

·       15% of adults think having Trump as US President there will be a positive impact on Ireland. Of these, 45% think there will be a general improvement in the Global economy driven by the US economy growth.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Donald Trump being elected as next US President will be positive for Ireland?

Q2. What will be the positive impacts on Ireland?

Q3. What will be the negative impacts on Ireland?

Q4. Do you think Donald Trump as the next US President will have a negative or positive impact on your cost of living in 2025?

Q5. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q6. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q7. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President?

Q8. The Irish government has called for a General Election on the 29^th of November. Will Donald Trump’s election as the next US president change how you had planned to vote?

 

Adults in Ireland will spend €71.5 million on Halloween this year which is an increase of €22.5 million compared to pre-Covid levels.

 

The majority of adults in Ireland (65%) will stay home for Halloween night this year and give gifts to callers.

 

49% of adults will spend less than €50 overall on sweets, costumes, decorations, etc. The average amount adults will spend is €50.85.

 

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people will celebrate Halloween this year (63%) which is an increase of 25% compared to pre-Covid levels.

 

·       More than 1 in 3 (37%) of respondents will watch a horror/ scary movie and 22% will dress up and have a party. Pre-Covid having a party was the most popular form of event which shows a decrease of 16% this year.

 

·       18% of adults will celebrate Halloween by going to a Pub this year which is an important of 4% compared to Pre-Covid levels.

 

·       However, 27% of adults do not have any plans at present.

 

·       Nearly half (48%) of adults will not decorate their house this year for Halloween. Only 19% will decorate their house both inside and outside.

 

 

·       Of those staying in on Halloween night, 42% are happy to give gifts to callers, 23% will stay in for a little while for early callers, and 20% will stay in with lights off and hope no one calls.

 

 

·       This year 47% of adults will be dressing up for Halloween, which shows an increase of 15% compared to pre-Covid levels.

 

·       8% of adults will dress up as a witch for Halloween, 6% will dress as a movie character, and 6% will dress up as a ghost.

 

·       13% of adults are afraid of evil spirits at Halloween, 9% are afraid of demons, 9% are afraid of ghosts, 7% are afraid of zombies, and 7% are afraid of the dark.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 16^th and 23^rd of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Will you celebrate Halloween this year?

Q2. How will you celebrate Halloween this year?

Q3. What will you be dressing up as for Halloween?

Q4. Will you stay in at home for Halloween night to give Halloween gifts to callers?

Q5. Will you decorate your house this Halloween?

Q6. How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Q7. Which of the following are you afraid of at Halloween?

Following the 2025 Budget announcement, 43% of adults expect to be better off financially while 10% think they will be worse off.

·       ​ After the Budget announcement, those expecting an increase in their finances, the average amount adults expect to be better off by is €544.38.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €758.43.

 

 

·       According to 1,000 respondents, increased tax credits or reduced VAT levels is the top issue that the Budget has had a positive impact on. Before the Budget was announced adults that Increased tax credits or reduced VAT levels was the second most important concern.

 

·       Improvement in the Education sector was the second issue that the budget had a positive impact on followed by improvement in the health sector.

 

·       Following the Budget, 29% of respondents think the housing crisis will get worse in the year ahead with the changes. Before the Budget was announced 32% felt the housing crisis would get worse.

 

·       50% think there will be no change in improvement. However, 20% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       Nearly 1 in 3 adults (32%) think the homelessness crisis will get worse in the year ahead with the Budget 2025 changes. Before the budget 40% thought the homelessness crisis will get worse in the year ahead.

 

·       51% think there will be no change in improvement. However, 17% of adults think the homelessness crisis will improve in the year ahead.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 10^th to the 17^th of October and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

 

Q1. Following this week’s budget, will you be better or worse off financially in 2025?

Q2. How much better off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q3. How much worse off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q4. Following this week’s budget, do you think the housing crisis will improve in 2025?

Q5. Following this week’s budget, do you think the homelessness crisis will improve in 2025?

Q6. Which are the Top 3 issues that the budget has had the most positive impact on?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 With less than 1 week before the 2025 Budget, 24% of adults in Ireland expect to be worse off financially while 30% expect to be better off.

 

Even after suggestions by Government Ministers that adults in Ireland would be better off by as much as €1,000, nearly half (46%) of adults expect there to be no change after the budget announcement next week.

 

 

·       ​ Of those expecting an increase in their finances, the average amount adults expect to be better off by is €534.15.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €568.84.

 

 

·       According to 1,000 respondents, improving the Health Sector is the top challenge that needs to be addressed in the upcoming Budget.

 

·       A recent nationwide survey by iReach Insights showed that Increased tax credits or reduced VAT levels is the second most important concern followed by improved social protection package in parallel to ‘Tax breaks’ for those not in employment.

 

·       32% of respondents think the housing crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 12% feel it will get much worse.

 

·       43% think there will be no change in improvement. However, 26% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       More than 1 in 3 adults (40%) think the homelessness crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 15% think it will get much worse.

 

·       41% think there will be no change in improvement. However, 19% of adults think the homelessness crisis will improve in the year ahead. Of these 3% think it will improve a lot.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19^th to the 26^th of September and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

Q1. Do you expect to be better off financially with the expected Irish Government Budget announcement on the 1st October?

Q2. Do you think the housing crisis will improve in the year ahead with potential Budget 2025 changes?

Q3. Do you think the homelessness crisis will improve in the year ahead with potential Budget 2025 changes?

Q4. From the list of challenges facing Irish citizens, which are the Top 3 that are most important for the Government to address in the upcoming Budget?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com