Adults in Ireland will spend €71.5 million on Halloween this year which is an increase of €22.5 million compared to pre-Covid levels.

 

The majority of adults in Ireland (65%) will stay home for Halloween night this year and give gifts to callers.

 

49% of adults will spend less than €50 overall on sweets, costumes, decorations, etc. The average amount adults will spend is €50.85.

 

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people will celebrate Halloween this year (63%) which is an increase of 25% compared to pre-Covid levels.

 

·       More than 1 in 3 (37%) of respondents will watch a horror/ scary movie and 22% will dress up and have a party. Pre-Covid having a party was the most popular form of event which shows a decrease of 16% this year.

 

·       18% of adults will celebrate Halloween by going to a Pub this year which is an important of 4% compared to Pre-Covid levels.

 

·       However, 27% of adults do not have any plans at present.

 

·       Nearly half (48%) of adults will not decorate their house this year for Halloween. Only 19% will decorate their house both inside and outside.

 

 

·       Of those staying in on Halloween night, 42% are happy to give gifts to callers, 23% will stay in for a little while for early callers, and 20% will stay in with lights off and hope no one calls.

 

 

·       This year 47% of adults will be dressing up for Halloween, which shows an increase of 15% compared to pre-Covid levels.

 

·       8% of adults will dress up as a witch for Halloween, 6% will dress as a movie character, and 6% will dress up as a ghost.

 

·       13% of adults are afraid of evil spirits at Halloween, 9% are afraid of demons, 9% are afraid of ghosts, 7% are afraid of zombies, and 7% are afraid of the dark.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 16^th and 23^rd of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Will you celebrate Halloween this year?

Q2. How will you celebrate Halloween this year?

Q3. What will you be dressing up as for Halloween?

Q4. Will you stay in at home for Halloween night to give Halloween gifts to callers?

Q5. Will you decorate your house this Halloween?

Q6. How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Q7. Which of the following are you afraid of at Halloween?