Adults in Ireland will spend over €458 million on Black Friday and Cyber Monday deals this year.

 

 

·       With Black Friday coming up on the 24^th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023.

 

 

·       50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023.

 

·       Of those planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than €250. The average spend per adult is €190.48.

 

 

·       48% of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to save on Christmas presents this year.

 

 

·       Over 1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.

 

 

·       32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, down 1% from 2023.

 

·       43% of respondents not making a purchase do not feel the need to buy any item this Black Friday/ Cyber Monday and 41% don’t think the price reductions are enticing enough to make a purchase.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7^th and 14^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Did you make a Black Friday/Cyber Monday purchase in 2023?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2024?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

Q6. To what extent do you agree or disagree with the following: 

Q7. How important is Black Friday /Cyber Monday to your Christmas Shopping and Gifting plans?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364