Thursday 25 February 2021

 

61% think mums are depicted in clichéd ways in advertising and 50% agree that most advertising reinforces gender stereotypes.

 

 

With International Women’s Day coming up on the 8th of March, iReach has surveyed adults in Ireland on opinions on gender representation in the media and advertising and brands doing a good job of representing women accurately. The nationwide survey ran between 21st and 28th of January and received over 1,000 responses from adults on a nationally representative basis by Age, Gender and Region.

 

 

·       Only 24% of all adults agree that women and girls are portrayed accurately in the media and advertising.

 

·       Over half (51%) agree that advertising has gotten better in how it depicts women and 29% think that the portrayal of men in advertising has become worse.

 

·       64% agree that advertisers have recognised that women are now equally important in purchasing decisions beyond just food.

 

·       61% think mums are depicted in clichéd ways in advertising and 50% agree that most advertising reinforces gender stereotypes.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21st and the 28th of January 2021 and has a 2.5% Confidence Interval and 95% Confidence Level.

 

Questions asked of participants:

1.     Please state your level of agreement with the following statements relating to gender representations in media and advertising:

a.     Women and girls are portrayed accurately in the media and advertising

b.     Most advertising reinforces gender stereotypes

c.     Advertising has got better in how it depicts women

d.     Mums are depicted in clichéd ways in advertising

e.     The portrayal of men in advertising has become worse

f.       Advertisers have recognised that women are now equally important in purchasing decisions beyond just food

 

 

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 086 850 6364 or email:
oisin.byrne@ireachhq.com

2 comments:

  1. DR AZIBA HERBAL MEDICINE is the natural male support formula designed to take your sexual performance to another level. This is the formula designed to combat against all sexual complications and erectile dysfunction. The supplement promotes healthy production of testosterone hormone in body that increases sexual desires and endurance, while helping you to perform harder and longer on bed. It reduces the fatigue levels and sexual decline caused due to aging and optimizes the sexual drives and arousal levels for peak performance on bed.
    DR AZIBA HERBS even focuses on increasing your circulation of blood across penile chambers. This increment in the circulation widens the blood vessels for increased holding capacity and this treats the root cause of ED in males. It reduces your fatigue levels and allows you to last longer with intense orgasms and better sexual drives. It also maximizes your sexual climax by allowing you to hold your ejaculation longer when performing on bed. Get in contact with DR AZIBA via Email: Priestazibasolutioncenter@gmail.com And WhatsApp him directly on +2348100368288.




    DR AZIBA HERBAL MEDICINE is the natural male support formula designed to take your sexual performance to another level. This is the formula designed to combat against all sexual complications and erectile dysfunction. The supplement promotes healthy production of testosterone hormone in body that increases sexual desires and endurance, while helping you to perform harder and longer on bed. It reduces the fatigue levels and sexual decline caused due to aging and optimizes the sexual drives and arousal levels for peak performance on bed.
    DR AZIBA HERBS even focuses on increasing your circulation of blood across penile chambers. This increment in the circulation widens the blood vessels for increased holding capacity and this treats the root cause of ED in males. It reduces your fatigue levels and allows you to last longer with intense orgasms and better sexual drives. It also maximizes your sexual climax by allowing you to hold your ejaculation longer when performing on bed. Get in contact with DR AZIBA via Email: Priestazibasolutioncenter@gmail.com And WhatsApp him directly on +2348100368288.

    ReplyDelete
  2. You have provided valuable data for us. It is great and informative for everyone. Keep posting always. I am very thankful to you.multidisciplinary journal

    ReplyDelete