iReach Insights Press Release
70% of the population think it is important to continue protecting
the environment, +7% increase from 2018.
96% of the population are concerned for the environment
and sustainability.
Top 3 environmental problems are 1. Global warming
(74%), 2. Water pollution (69%), 3. Waste disposal (68%).
70% of Irish people are in favor of continuing
environmental protection.
The majority (94%) of the
Irish population recycles and 95% bring their bags with them when grocery
shopping.
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 Today, the
environment is becoming a bigger concern for adults in Ireland. It is
constantly deteriorating, and we are becoming more and more aware of it. iReach
Insights conducted a nationally representative survey of 1001 adults in Ireland
about the environment and their daily environmental habits.
Protecting
the environment is becoming increasingly important for people living in
Ireland. In 2019, 70% of the population think it is important to continue
protecting the environment. That is 7% more than in 2018
(63%).
Households
are becoming increasingly conscious about their waste management with 94% of
adults in Ireland stating that they recycle. 90% of adults use efficient energy
bulbs and 93% turn off the lights when they aren’t in use.
In general,
82% of the Irish population uses recycled goods. The majority Irish people
(95%) bring their bags for the grocery shop. 70% of adults in Ireland buy
environmentally friendly products and 79% try to buy Irish products. 62% of
adults use a reusable coffee cup. Finally, 77% of consumers prefer products
with little packaging or recycled packaging.
The main
environmental problems for adults in Ireland in 2019 are: 1. Global warming
(74%), 2. Water pollution (69%) and 3. Water Disposal (67%).
According to this
research, 84% of population want to play an important role in protecting the
environment and 89% of them agree that "A big change starts with a tiny
habit".
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About iReach
Insights
iReach Insights
provides a range of research and market intelligence services in Ireland and
Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members
in Ireland, delivering robust research insights. The survey questions were
included in the Nationally Representative iReach Consumer Decisions Omnibus run
between the 7th March and the 13th March and has a 3%
Confidence Interval and 95% Confidence Level.
Questions
asked of participants:
How concerned are you
about the environment and sustainability?
Do you carry
out any habits or acts that you consider to be “environmentally friendly”? Which of the following
environmental problems concern you?
Which
of the following environmentally friendly actions do you undertake on a regular
basis? How important
is it to you that you play your part in helping the environment?
If
you are to choose only one, which of the following two aspects do you think is
better to pursue: technological progress or the protection of natural
environment?
Now
thinking about environmentally friendly behaviours, how much would you agree or
disagree with the following statement: “A big change starts with a tiny habit”
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
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