Recent iReach survey shows that 52% of adults in Ireland celebrated Saint Patrick's Day and 28% attended a parade!

iReach Insights Press Release

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28th March 2019

Recent iReach survey shows that 52% of adults in Ireland celebrated Saint Patrick's Day and 28% attended a parade! .  Half (52%) of adults in Ireland celebrated Saint Patrick’s Day. 28% of people in Ireland attended a parade. One in five (21%) adults in Ireland didn’t celebrate due to the crowds. 7% of adults in Ireland went to church on Saint Patrick’s Day. St Patrick's day weekend seems like a distance memory now but at iReach Insights, we were interested in what people got up to for the long weekend. We conducted a nationally representative survey of 1,001 adults in Ireland and we found that 81% of people in Ireland spent Saint Patrick's day at their place of residence, 15% spend it somewhere else in Ireland and 4% spent it abroad. Half (52%) of adults in Ireland celebrated it and 28% of adults in Ireland have attended a parade. 19% spent time at home with family and friends and 17% went out for drinks. 48% stated that they didn’t celebrate St. Patrick's day. One in five (21%) adults in Ireland didn’t celebrate due to the crowds. 19% of adults in Ireland think that there are too many drunk people around on this day and 12% of adults don’t like parades. Although Saint Patrick's day traditionally is a religious day, only 7% of adults in Ireland went to church. This differed throughout the ages, with only 3% of 18-34 years old going, 7% of 35-54 years going and 18% of 55+ years going to church.

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21th and the 26th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: Do you feel that you have a good understanding of drones?  Do you own or use a drone? What do you use your drone for?  Do you have any specialised training that allows you to operate your drone?  Please state to what extent you agree or disagree with the following statements:  What are your main concerns around drone use?  In what circumstances are you supportive of drone use?  iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com

70% of the population think it is important to continue protecting the environment, +7% increase from 2018.

iReach Insights Press Release

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27th March 2019

70% of the population think it is important to continue protecting the environment, +7% increase from 2018. ​ 96% of the population are concerned for the environment and sustainability. Top 3 environmental problems are 1. Global warming (74%), 2. Water pollution (69%), 3. Waste disposal (68%). 70% of Irish people are in favor of continuing environmental protection. The majority (94%) of the Irish population recycles and 95% bring their bags with them when grocery shopping. Today, the environment is becoming a bigger concern for adults in Ireland. It is constantly deteriorating, and we are becoming more and more aware of it. iReach Insights conducted a nationally representative survey of 1001 adults in Ireland about the environment and their daily environmental habits. Protecting the environment is becoming increasingly important for people living in Ireland. In 2019, 70% of the population think it is important to continue protecting the environment. That is 7% more than in 2018 (63%).       Households are becoming increasingly conscious about their waste management with 94% of adults in Ireland stating that they recycle. 90% of adults use efficient energy bulbs and 93% turn off the lights when they aren’t in use. In general, 82% of the Irish population uses recycled goods. The majority Irish people (95%) bring their bags for the grocery shop. 70% of adults in Ireland buy environmentally friendly products and 79% try to buy Irish products. 62% of adults use a reusable coffee cup. Finally, 77% of consumers prefer products with little packaging or recycled packaging. The main environmental problems for adults in Ireland in 2019 are: 1. Global warming (74%), 2. Water pollution (69%) and 3. Water Disposal (67%). According to this research, 84% of population want to play an important role in protecting the environment and 89% of them agree that "A big change starts with a tiny habit".

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7th March and the 13th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: How concerned are you about the environment and sustainability? Do you carry out any habits or acts that you consider to be “environmentally friendly”?                      Which of the following environmental problems concern you? Which of the following environmentally friendly actions do you undertake on a regular basis?                      How important is it to you that you play your part in helping the environment? If you are to choose only one, which of the following two aspects do you think is better to pursue: technological progress or the protection of natural environment? Now thinking about environmentally friendly behaviours, how much would you agree or disagree with the following statement: “A big change starts with a tiny habit” iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com

Of those who have used a dating app or website, 50% have had a relationship with someone they have met on these.

iReach Insights Press Release

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25th March 2019

Of those who have used a dating app or website, 50% have had a relationship with someone they have met on these.  .  ​ 71% of women and 53% of men believe that meeting someone online can be dangerous. Top 5 qualities that the adults in Ireland look for in a partner are being; 1. Trustworthy (74%), 2. Kind-hearted (72%), 3. Loyal (64%), 4. Funny (62%), and 5. Intelligent (60%). Top 3 Don’ts on a dinner date are; 1. Spending a lot of time on the phone (73%), 2. Bad manners (69%), and 3. Being rude to the waiting staff (64%).  There is a growing supply of apps and online social media platforms, meaning the range of dating apps and websites is also increasing. According to Forbes, there are over 8000 online dating services available worldwide, with 1000 new ones being launched every year. But how do adults in Ireland feel about these new opportunities? In order to find answers to these questions, iReach Insights conducted a nationally representative survey on 1000 adults in Ireland. Despite the fact that the online dating scene is becoming more and more popular, only 20% of adults in Ireland have been on a dating website, and an equally low percentage (21%) stated that they have used a dating app, with Tinder (43%), PlentyofFish (18%) and Grindr (7%) being their favourite dating apps.  88% have never been on a blind-date. Among those who have used an online dating service, every second person (50%) confirmed that they have been in a relationship with someone that they met from a dating website or app. This number has increased in comparison to last year (by +6%). Although this is a positive of online dating services, the majority of adults in Ireland still share scepticism towards the new digital age of dating. 69% believe that most people only portray the best side of themselves on online dating platforms and 62% believe that meeting someone online can be dangerous. Women (71%) seem to be more concerned about the dangers than men (53%).   In general, the top qualities that the adults in Ireland look for in a partner are being trustworthy (74%), kind-hearted (72%), loyal (64%), funny (62%), intelligent (60%) and easy-going (60%). Furthermore, restaurants/ bars/ pubs (72%), cinemas (18%), or ice cream cafés (17%) are considered as being the best locations for a first-date in order to get to know the potential Mr or Mrs Right. Therefore, it is not surprising, that many have specified that they met their current partner out socializing (27%), e.g. at a bar or pub, through friends (22%) or at the workplace (20%).  The worst nightmare for a date would be, if the other person spends a lot of time on his/her phone (73%), has bad manners (69%), is rude to the waiting staff (64%), spends the night talking about his/her ex (64%), or drinks too much (53%).

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7th and the 13th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: Do you feel that you have a good understanding of drones?  Do you own or use a drone? What do you use your drone for?  Do you have any specialised training that allows you to operate your drone?  Please state to what extent you agree or disagree with the following statements:  What are your main concerns around drone use?  In what circumstances are you supportive of drone use?  iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com

Privacy concerns are raised again for Facebook users as the company has revealed a major security flaw in the way users passwords are stored.

iReach Insights Press Release

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22nd March 2019

Privacy concerns are raised again for Facebook users as the company has revealed a major security flaw in the way users passwords are stored. 

Main worries are about access to personal data (84%), tracking (57%), hackers (57%) and privacy breaches (55%)

72% believe children should learn in school how to properly choose and use apps

Despite privacy concerns, 40% say the Government and insurance companies should have access to health apps to improve healthcare system

Facebook has revealed that is has fixed a major security flaw after they discovered passwords of hundreds of millions of it users were being stored in a readable unencrypted manner on its internal systems that potentially could be accessed by Facebook employees. Facebook faces increasing pressure from the public of privacy and security following a string of data breaches.

A nationally representative survey of 1001 people carried out by iReach Insights has found that major worries cited by respondents all relate to issues of security and privacy. 93% of smartphone users in Ireland use apps, and that just over one in three (36%) people are concerned about apps. Of those concerned about apps (36%), adults in Ireland are concerned with access to personal data (84%), tracking (57%), hackers (57%) and privacy breaches (55%) the top replies. 

Interestingly, despite the clear concerns around the privacy of personal data, 40% of people in Ireland say the Government and insurance companies should have access to user data from health and fitness apps in order to improve the Irish health system and to create specific health programmes.

For 62%, the progress in app technology offers more advantages than disadvantages, with an even higher proportion of younger people (18-34-year-olds) at 71% who are positive about advancement of smartphone and tablet apps.

72% of those asked believe that children and teenagers should learn in school how to properly choose and use apps.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 31st January and the 7th February and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have a smartphone/ tablet?

In general, do you use smartphone/ tablet apps?

What kind of apps do you use?

In general, do you have any concerns about apps?

What concern(s) do you have?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:  PR@ireachhq.com