62% of adults don’t think that humanitarian issues are being adequately reported.

 

We are bombarded with so many sources of disinformation and misinformation, the majority of adults (77%) rely on TV and traditional news for updates on the conflict in Gaza.

 

 

·       47% rely on international media for updates about the conflict in Gaza and 41% rely on social media for updates.

 

 

·       65% of adults aged 25-34 primarily rely on social media for updates on the war.

 

 

·       Over half (55%) are confident that their primary news source provides a balanced coverage of the war in Palestine. 21% of those are very confident.

 

 

·       60% of adults would stop supporting a brand due to its perceived stance or silence on the Israel-Palestine conflict.

 

 

·       This is highest for adults aged 25-34 with 64% saying they would stop supporting a brand.

 

 

·       65% of adults feel impacted by the ongoing war in Gaza and the West Bank with 25% of these feeling very impacted.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 29^th of May and 5^th of June and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Which sources do you rely on for updates about the conflict?

Q2. How confident are you that your primary news source provides balanced coverage of the war in Palestine?

Q3. To what extent do you feel emotionally impacted by the ongoing war in Gaza and the West Bank?

Q4. Would you stop supporting a brand due to its perceived stance (or silence) on the Israel-Palestine conflict?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364