2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024.

 

·       Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.

 

o   This is highest for Gen Z (aged 18-24) with 62% thinking the January sales have better deals.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “Post Christmas Sales remain the most popular ‘bargain’ opportunity amongst consumers in Ireland. For many Black Friday/Cyber Monday is a, important shopping bargain opportunity for Christmas gifting as well as looking for opportunities for a better deal on planned purchases before the Christmas holidays.”

 

·       45% of adults say they would have probably bought the particular goods anyway, without the Black Friday/ Cyber Monday discounts. This is highest for Millennials (aged 25-34) with 61% saying they would have bought the goods anyway.

 

 

·       1 in 2 adults (51%) think Black Friday/ Cyber Monday is important to their Christmas shopping and gifting plans with 13% of these saying it’s very important. 76% of Millennials (aged 25-34) feel it’s important to them with 21% of these thinking it’s very important.

 

·       36% of adults think that retailers who do Black Friday/ Cyber Monday promotions may be a bit desperate for business. 47% of Millennials agree that these businesses may be desperate for business.

 

·       64% of adults plan on buying from stores and online, with spend down €36 million from 2024 to €422m. The average spend per person is down to €170 compared to €190 in 2024.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

  

iReach Nationwide Survey shows that adults in Ireland plan to spend €422 million on Black Friday and Cyber Monday deals this year, down €36 million from 2024.

 

With Black Friday coming up on the 28^th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “While there is a small increase of 2% in the number of people that plan to spend this year, the average planned spend per shopper is down from €190 in 2024 to €170 in 2025, likely driven by cost of living pressures in Ireland as well as a weakening expectation of actual deals”

 

·       When asked about plans, nearly half (49%) of adults will make a purchase this Black Friday/ Cyber Monday as they enjoy a bargain on products or goods.

 

·       48% of adults will make a purchase this Black Friday/ Cyber Monday to save money on essential items that they have been waiting to purchase. This is highest for Millennials (aged 25-34) with 63% planning to purchase to save money.

 

·       44% of respondents plan to make a purchase to save money on Christmas presents this year. This is highest for Gen Z (aged 18-24) with 52% planning to purchase to save money.

 

·       1 in 4 adults (25%) plan to spend €50-€100 this Black Friday/ Cyber Monday, 20% plan to spend €151-€200, and 19% plan to spend more than €250. 30% of Millennials (aged 25-34) plan to spend more than €250.

 

·       34% of those who don’t plan to make a purchase say it’s because they don’t think the price reductions are enticing enough.

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Did you make a Black Friday/Cyber Monday purchase in 2024?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2025?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers.

2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday.

 

·       More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a food event.

 

·       81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers. This is highest for Millennials at 92% preferring this.

 

·       47 % of adults like the idea of an Irish Shopping Saturday while 34% of adults would prefer the idea of a Green Shopping Day to promote Irish retailers.

 

·       28% of all adults like the idea of another big meal or food event so close to Christmas, with younger age groups much more open to this additional celebration, highest at 43% of Gen Z and 48% of Millennials.

 

·       23% of adults think Thanksgiving is a positive cultural exchange between America and Ireland.  This is highest for Gen Z (aged 18-24) with 43% seeing it as a positive cultural exchange.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you see Thanksgiving as more of a family tradition, a food event, or a shopping holiday?

Q2. Do Irish people need another big meal day so close to Christmas — or is one enough?

Q3. Do you use the traditional food menu for Thanksgiving (Turkey etc) as a ‘dry run’ to practice for Christmas Dinner?

Q4. Is Thanksgiving just another imported American tradition — or a positive cultural exchange?

Q5. Would you prefer Irish retailers to focus on an Irish Shopping Saturday or a Green Shopping Day around this time to promote Irish Retailers?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

29% of respondents feel that Ireland should have its own version of Thanksgiving, a day to give thanks or celebrate togetherness.

 

·       This is highest for Millennials (aged 25-34) with 48% feeling Ireland should have its own version of Thanksgiving.

 

·       More than 1 in 3 adults (35%) think Thanksgiving is becoming a more recognised celebration in Ireland.

 

·       44% of adults think younger generations in Ireland are more open to celebrating Thanksgiving, highest for Millennials at 80%

 

·       24% of adults plan to cook or eat a traditional Thanksgiving meal such as turkey or pumpkin pie, highest for Millennials at 43%.

 

·       37% of Millennials say they or their family celebrates the holiday and 27% say their friends celebrate Thanksgiving.

 

·       21% of adults use the traditional food menu for Thanksgiving (Turkey etc.) as a ‘dry run’ to practice for Christmas Dinner.                                                                                                                                                                       

·       Friendsgiving has become an element of the Thanksgiving tradition in the US. When asked in Ireland, over half (52%) of adults say they would attend a Friendsgiving event if they were invited.  Gen Z at 61% and Millennials at 83% saying they would attend a Friendsgiving event.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you think Thanksgiving is becoming a more recognised celebration in Ireland?

Q2. Do you or your family or friends celebrate Thanksgiving?

Q3. Should Ireland have its own version of Thanksgiving — a day to give thanks or celebrate togetherness?

Q4. Have you ever cooked or eaten a traditional Thanksgiving meal (turkey, pumpkin pie, etc.)?

Q5. Do you think younger generations in Ireland are more open to celebrating Thanksgiving?

Q6. Would you attend a Friendsgiving event if invited?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

Adults in Ireland plan to spend €61 million on Halloween this year, down €11.5 million from last year.

 

72% of adults will spend money on Halloween sweets, decorations, costumes, etc. which is down 6% from last year.

 

 

·       The majority of adults (80%) feel that retailers should reduce single-use plastic packaging for Halloween products.

 

o   This is highest for adults aged 25-34 with 90% agreeing retailers should switch to single-use plastic.

 

 

·       3 in 4 adults (76%) think that local councils should do more to provide safe, family-friendly Halloween events.

 

·       Nearly half (49%) of adults are worried about fireworks, bonfires, and safety on Halloween night with 19% very worried.

 

o   Highest for adults aged 25-34 with 64% worried and 39% of these very worried.

 

·       2 in 3 (66%) of adults feel that social media has changed the way people celebrate Halloween such as sharing their costumes and themed parties.

 

o   This is highest for adults aged 25-34 with 76% feeling it has changed.

 

·       1 in 3 adults (33%) plan to decorate their house this year for Halloween.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17^th and 24^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. How much do you plan to spend on Halloween this year?

Q2. Are rising costs changing how you celebrate Halloween?

Q3. Will you decorate your house this year for Halloween?

Q4. Should local councils do more to provide safe, family-friendly Halloween events?

Q5. How worried are you about fireworks, bonfires, and safety on Halloween night?

Q6. Has social media changed the way people celebrate Halloween (e.g., sharing costumes, themed parties)?

Q7. Should retailers reduce single-use plastic packaging for Halloween products?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

With 1 day before the 2026 Budget, 33% of adults in Ireland expect to be worse off financially (up 9% from last year).

 

 

16% of adults think they will be better off financially after the Budget announcement with Government Ministers are suggesting that adults in Ireland will be better off by a modest amount at around €10-€20 a week.

 

 

• ​ Of those expecting an increase in their finances, the average amount adults expect to be better off by is €603.40.

 

• Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €470.70.

 

 

 

• According to 1,000 respondents, improving the Health Sector is the top challenge that needs to be addressed in the upcoming Budget (81%).

 

• A recent nationwide survey by iReach Insights showed that Increased tax credits or reduced VAT levels is the second most important concern (61%) followed by improved access to Early age Childcare for families nationwide (35%).

 

• 37% of respondents think the housing crisis will get worse in the year ahead with potential Budget 2026 changes (up 5% from last year). Of these 15% feel it will get much worse.

 

• 50% think there will be no change in improvement (up 7%). However, 14% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

• 2 in 5 adults (40%) think the homelessness crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 17% think it will get much worse.

 

• 47% think there will be no change in improvement (up 6%). However, 14% of adults think the homelessness crisis will improve in the year ahead. Of these 2% think it will improve a lot.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 25^th of September to the 6^th of October and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

Questions asked of adults nationwide:

 

Q1. Do you expect to be better off financially with the expected Irish Government Budget announcement on the 7^th October?

Q2. You said you expect to be better off after the Budget announcement. How much better off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q3. You said you expect to be worse off after the Budget announcement. How much worse off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q4. Do you think the housing crisis will improve in the year ahead with potential Budget 2026 changes?

Q5. Do you think the homelessness crisis will improve in the year ahead with potential Budget 2026 changes?

Q6. From the list of challenges facing Irish citizens, which are the Top 3 that are most important for the Government to address in the upcoming Budget?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne

T: 01-214 3740 or email: oisin.byrne@ireachhq.com

The majority (79%) of adults in Ireland are likely to vote in the upcoming Presidential Election.

 

 

·       78% of adults feel the next President should have political experience.  

o   This is highest for Boomers with 82% feeling the next President should have political experience.

 

·       When asked what are the most important quality the next President should have;

o   28% of adults say it’s a connection with ordinary people

o   20% say it’s experience in politics

o   20% say it’s a defender or Irish culture and heritage

o   15% say it’s fresh outsider perspective

 

 

·       Highest at 28%, Gen Z adults think fresh outside perspective is the most important quality the next President should have.

 

 

·       Over half (55%) of adults feel connected to the Presidency with 14% of these feeling very connected.

 

·       More than 1 in 4 adults (28%) believe that younger voters will have a bigger influence in this election compared to the past ones.

 

o   45% of adults aged 25-34 believe that younger voters will have a bigger influence in this election.

 

·       30% of adults feel the Presidency should focus more on building unity at home in Ireland and 24% think they should focus more on representing Ireland abroad.

o   41% of Gen Z adults feel the Presidency should focus more on domestic unity.

 

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17^th and 24^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. How likely are you to vote in the upcoming Presidential Election?

Q2. Which of these qualities do you think is most important in the next President of Ireland?

Q3. Do you feel connected to the Presidency, or does it feel distant from your everyday life?

Q4. Do you believe younger voters will have a bigger influence in this election compared to past ones?

Q5. Should the next President be someone with political experience, or from outside politics?

Q6. Do you think the Presidency should focus more on Ireland’s global image or domestic unity?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364