Adults in Ireland will spend over €458 million on Black Friday and Cyber Monday deals this year.

 

 

·       With Black Friday coming up on the 24^th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023.

 

 

·       50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023.

 

·       Of those planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than €250. The average spend per adult is €190.48.

 

 

·       48% of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to save on Christmas presents this year.

 

 

·       Over 1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.

 

 

·       32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, down 1% from 2023.

 

·       43% of respondents not making a purchase do not feel the need to buy any item this Black Friday/ Cyber Monday and 41% don’t think the price reductions are enticing enough to make a purchase.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7^th and 14^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Did you make a Black Friday/Cyber Monday purchase in 2023?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2024?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

Q6. To what extent do you agree or disagree with the following: 

Q7. How important is Black Friday /Cyber Monday to your Christmas Shopping and Gifting plans?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as US President.

 

Over half (58%) of adults think with Trump as President it won’t create an environment for a ceasefire in the Middle East Conflict.

 

 

·       64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as President. Of these, 31% think the world will be much more dangerous.

 

 

·       73% of women think the world will be a more dangerous place with Trump as President compared to 54% of males.

 

 

·       Over half (58%) of adults think with Trump as President it will not create an environment for a ceasefire in the Middle East conflict.

 

·       65% of females do not think Trump will create a peaceful environment for a ceasefire in the Middle East compared to 50% of males.

 

·       With Trump as president 52% do not think there will be a ceasefire in the invasion of Ukraine by Russia.

 

·       61% of females do not think Trump will create an environment for a ceasefire in Ukraine compared to 42% of males.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q2. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q3. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President? 

63% of adults think that with Trump being elected as the next US President will be negative for Ireland.

 

More than 1 in 10 (11%) are now more likely to vote for a current coalition party given Trump’s election.

 

 

·       Nearly half (49%) of adults think that with Trump as the next US President there will be a negative impact on the cost-of-living in 2025.

        

 

·       Of those who think there will be negative impacts on Ireland due to Trumps re-election, 68% think it will weaken the global economy driven by the US trade tariffs.

 

 

·       63% think there will be a reduction in Foreign Direct Investment (FDI) by US companies in Ireland and 62% think there will be a reduction in tax receipts from US companies based in Ireland.

 

 

·       15% of adults think having Trump as US President there will be a positive impact on Ireland. Of these, 45% think there will be a general improvement in the Global economy driven by the US economy growth.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Donald Trump being elected as next US President will be positive for Ireland?

Q2. What will be the positive impacts on Ireland?

Q3. What will be the negative impacts on Ireland?

Q4. Do you think Donald Trump as the next US President will have a negative or positive impact on your cost of living in 2025?

Q5. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q6. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q7. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President?

Q8. The Irish government has called for a General Election on the 29^th of November. Will Donald Trump’s election as the next US president change how you had planned to vote?