Adults in Ireland will spend €71.5 million on Halloween this year which is an increase of €22.5 million compared to pre-Covid levels.

 

The majority of adults in Ireland (65%) will stay home for Halloween night this year and give gifts to callers.

 

49% of adults will spend less than €50 overall on sweets, costumes, decorations, etc. The average amount adults will spend is €50.85.

 

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people will celebrate Halloween this year (63%) which is an increase of 25% compared to pre-Covid levels.

 

·       More than 1 in 3 (37%) of respondents will watch a horror/ scary movie and 22% will dress up and have a party. Pre-Covid having a party was the most popular form of event which shows a decrease of 16% this year.

 

·       18% of adults will celebrate Halloween by going to a Pub this year which is an important of 4% compared to Pre-Covid levels.

 

·       However, 27% of adults do not have any plans at present.

 

·       Nearly half (48%) of adults will not decorate their house this year for Halloween. Only 19% will decorate their house both inside and outside.

 

 

·       Of those staying in on Halloween night, 42% are happy to give gifts to callers, 23% will stay in for a little while for early callers, and 20% will stay in with lights off and hope no one calls.

 

 

·       This year 47% of adults will be dressing up for Halloween, which shows an increase of 15% compared to pre-Covid levels.

 

·       8% of adults will dress up as a witch for Halloween, 6% will dress as a movie character, and 6% will dress up as a ghost.

 

·       13% of adults are afraid of evil spirits at Halloween, 9% are afraid of demons, 9% are afraid of ghosts, 7% are afraid of zombies, and 7% are afraid of the dark.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 16^th and 23^rd of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Will you celebrate Halloween this year?

Q2. How will you celebrate Halloween this year?

Q3. What will you be dressing up as for Halloween?

Q4. Will you stay in at home for Halloween night to give Halloween gifts to callers?

Q5. Will you decorate your house this Halloween?

Q6. How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Q7. Which of the following are you afraid of at Halloween?

Following the 2025 Budget announcement, 43% of adults expect to be better off financially while 10% think they will be worse off.

·       ​ After the Budget announcement, those expecting an increase in their finances, the average amount adults expect to be better off by is €544.38.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €758.43.

 

 

·       According to 1,000 respondents, increased tax credits or reduced VAT levels is the top issue that the Budget has had a positive impact on. Before the Budget was announced adults that Increased tax credits or reduced VAT levels was the second most important concern.

 

·       Improvement in the Education sector was the second issue that the budget had a positive impact on followed by improvement in the health sector.

 

·       Following the Budget, 29% of respondents think the housing crisis will get worse in the year ahead with the changes. Before the Budget was announced 32% felt the housing crisis would get worse.

 

·       50% think there will be no change in improvement. However, 20% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       Nearly 1 in 3 adults (32%) think the homelessness crisis will get worse in the year ahead with the Budget 2025 changes. Before the budget 40% thought the homelessness crisis will get worse in the year ahead.

 

·       51% think there will be no change in improvement. However, 17% of adults think the homelessness crisis will improve in the year ahead.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 10^th to the 17^th of October and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

 

Q1. Following this week’s budget, will you be better or worse off financially in 2025?

Q2. How much better off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q3. How much worse off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q4. Following this week’s budget, do you think the housing crisis will improve in 2025?

Q5. Following this week’s budget, do you think the homelessness crisis will improve in 2025?

Q6. Which are the Top 3 issues that the budget has had the most positive impact on?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com