28^th October 2022

 

 

Adults in Ireland will spend €56 million on Halloween this year down from €65 million in 2021.

 

·      44% of adults plan to celebrate Halloween returning to pre-Covid levels but still down from a high of 50% in 2017.

·      Of those spending on Halloween this year, the average spend is €36.22 down from €44.55 in 2019 (pre-Covid).

·      The total spend by all adults in Ireland on Halloween this year will be just under €56 million but down from €65 million in 2021.

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people are celebrating this year at 44% up from 38% in 2021, with having a party still most popular form of event;  highest amongst 25-32-year olds at 40%, and amongst those living in Connacht at 36%.

 

·       22% of those living in Munster plan to attend a Halloween Experience this year compared to only 12% of those living in Dublin..

 

·       With some good news for the hospitality sector 14% of all adults are planning to go a Pub this year to celebrate Halloween highest in Ulster at 36%.

 

·       37% of adults will carve a pumpkin for this Halloween down from 40% in 2021.

 

According to Oisin Byrne iReach Research Director “This year’s research shows the impact on Cost of Living pressures on consumer spending in Ireland impacting on Halloween Celebrations with total spend down this year to just under €56million compared to €65 million in 2021. Fewer adults in Ireland are spending on Halloween this year with the average spend down to €36.22 in 2022 compared to €44.55 in 2021”

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20^th - 26^th October and has a 2.5% Confidence Interval and 95% Confidence Level.

 

Questions asked of participants:

 

Will you celebrate Halloween this year?

How will you celebrate Halloween this year?

How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Will you carve a pumpkin this Halloween?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com