28th October 2022
Adults
in Ireland will spend €56 million on Halloween this year down from €65 million
in 2021.
·
44% of adults plan to
celebrate Halloween returning to pre-Covid levels but still down from a high of
50% in 2017.
·
Of those spending on
Halloween this year, the average spend is €36.22 down from €44.55 in 2019
(pre-Covid).
·
The total spend by
all adults in Ireland on Halloween this year will be just under €56 million but
down from €65 million in 2021.
Halloween is almost upon us again, and with the Bank Holiday Monday, and
midterm break next week iReach Insights investigated how Halloween is
celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults
about their plans for this Halloween and how much they think they will spend
this year.
· More people are celebrating
this year at 44% up from 38% in 2021, with having a party still most popular form
of event; highest amongst 25-32-year
olds at 40%, and amongst those living in Connacht at 36%.
· 22% of those living in
Munster plan to attend a Halloween Experience this year compared to only 12% of
those living in Dublin..
· With some good news for the
hospitality sector 14% of all adults are planning to go a Pub this year to
celebrate Halloween highest in Ulster at 36%.
· 37% of adults will carve a
pumpkin for this Halloween down from 40% in 2021.
According to Oisin
Byrne iReach Research Director “This year’s research shows the impact on
Cost of Living pressures on consumer spending in Ireland impacting on Halloween
Celebrations with total spend down this year to just under €56million compared
to €65 million in 2021. Fewer adults in Ireland are spending on Halloween this
year with the average spend down to €36.22 in 2022 compared to €44.55 in 2021”
For more statistics
you can visit us at our blog: https://ireachhq.com/blog
About iReach Insights
iReach Insights
provides a range of research and market intelligence services in Ireland and Europe.
iReach has built a Consumer Decisions Research Panel of 40,000 members in
Ireland, delivering robust research insights. The survey questions were
included in the Nationally Representative iReach Consumer Decisions Omnibus run
between the 20th - 26th October and has a 2.5% Confidence
Interval and 95% Confidence Level.
Questions
asked of participants:
Will you celebrate
Halloween this year?
How will you celebrate
Halloween this year?
How much do you plan
to spend overall (on sweets, costumes, decorations, drinks, etc.) this
Halloween?
Will you carve a
pumpkin this Halloween?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO.
Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com
