Wednesday, 18 November 2020

67% feel that Black Friday is just a gimmick designed to boost sales for things people don’t need but 45% are planning on buying anything this year during Black Friday or Cyber Monday.


iReach has surveyed adults in Ireland on their awareness of Black Friday and their opinions on the holiday. The nationwide survey ran between 5th of November and 12th of November and received over 1,000 responses from adults on a nationally representative basis by Age, Gender and Region.


·       More people are planning on buying in store or online this year (45%) on Black Friday compared to the 38% who bought things in store or online last year (up 7%).


·        Over half (59%) of all adults don’t think Black Friday is an important day and only 27% think it’s important day for shopping.


·       However, 22% are planning on buying their Christmas gifts during Black Friday and 19% are buying their gifts during Black Friday and Cyber Monday this year.


·       67% agree that Black Friday is just a gimmick designed to boost sales for things people don’t need.

For more statistics you can visit us at our blog:


About iReach Insights


iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5th and the 12th of November 2020 and has a 2.5% Confidence Interval and 95% Confidence Level.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 086 850 6364 or email:


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