67% feel that Black Friday is just a gimmick designed to boost sales for things people don’t need but 45% are planning on buying anything this year during Black Friday or Cyber Monday.

 

iReach has surveyed adults in Ireland on their awareness of Black Friday and their opinions on the holiday. The nationwide survey ran between 5^th of November and 12^th of November and received over 1,000 responses from adults on a nationally representative basis by Age, Gender and Region.

 

·       More people are planning on buying in store or online this year (45%) on Black Friday compared to the 38% who bought things in store or online last year (up 7%).

 

·        Over half (59%) of all adults don’t think Black Friday is an important day and only 27% think it’s important day for shopping.

 

·       However, 22% are planning on buying their Christmas gifts during Black Friday and 19% are buying their gifts during Black Friday and Cyber Monday this year.

 

·       67% agree that Black Friday is just a gimmick designed to boost sales for things people don’t need.

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and the 12^th of November 2020 and has a 2.5% Confidence Interval and 95% Confidence Level.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 086 850 6364 or email: oisin.byrne@ireachhq.com

 

 70% of adults agree with the Government’s decision to move into a nationwide Level 5 lockdown. 85% of respondents don’t think this will be the last lockdown of nature.

 

iReach has surveyed adults in Ireland on their compliance with the Government’s restrictions, their agreement with the lockdown and their opinions on the closing of restaurants and bars. The nationwide survey ran between 20^th October and 27^th of October and received over 1,000 responses from adults on a nationally representative basis by Age, Gender and Region.

 

·        57% of all adults feel they are fully compliant (90%-100% compliant with restrictions) with the Governments restrictions. However, only 11% feel people in their local area are fully compliant.

 

·       The majority (36%) believe people in their local area are mainly compliant (70%-80% compliant with restrictions) with the restrictions.

 

·       85% of respondents don’t think this will be the last lockdown of this nature. Over half (55%) think there will be more lockdowns in 2021 and 30% think lockdowns will be on and off indefinitely.

 

·       The majority (59%) think cafes and restaurants should be allowed to remain open if they can facilitate social distancing.

 

·       53% think sport should not be allowed to continue (including GAA).

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20^th and the  27^th of October 2020 and has a 2.5% Confidence Interval and 95% Confidence Level.

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 086 850 6364 or email: oisin.byrne@ireachhq.com