59% of adults in Northern Ireland plan to go on holidays this year.

iReach Insights Press Release

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4th July 2019

59% of adults in Northern Ireland plan to go on holidays this year.

Airplanes (81%) and hotels (77%) the most popular mode of transit and accommodation

The top two destinations to travel abroad are Spain (34%) and England (19%)

68% of people believe there is increased financial pressure when it comes to summer and planning holidays

The average amount (30%) spent on holidays each year is between €500-€1,000

With summer weather just around the corner, summer and holidays are on the mind of everyone in Northern Ireland. With this in mind, iReach Insights conducted a nationally representative survey about holiday plans on 406 adults in Northern Ireland.

59% of Northern Ireland (NI) adults plan to go on holidays this year. 24% of NI adults have visited 1-3 countries, while 28% have visited 4-6 countries. Only 9% have visited more than 16 countries. 52% of NI adults travel once a year. NI adults over the age of 55 are three times more likely (24%) to travel at least three times a year compared to 18-34 year-olds (8%).

85% of adults in Northern Ireland travel in Europe, 71% within Ireland, and 37% in North America. This year, 65% of adults plan to go abroad for their summer holidays, with the top two most popular destinations being Spain (34%) and England (19%). 11% of adults plan to spend time both in Ireland and abroad.

Of the 24% planning on spending their summer holidays only in Ireland, the top destinations were: 1. Donegal (35%), Dublin (33%), and Antrim (24%). The most popular activities for those staying in Ireland were: 1. Travel through Ireland (69%), 2. Go to the beach (46%), and 3. Visit family and friends (35%).

The most popular methods for travel were: 1. Air plane (81%), 2. Car (42%), and 3. Train (31%). The most popular accommodations upon arrival to the travel destination were: 1. Hotel (77%), 2. Apartment (33%), and 3. B&Bs (20%).

The average amount spent on holidays each year in Northern Ireland is between €500-€1,000 (30%), with 15% of people spending under €500 and 20% spending between €1,000-€2,000. Men (40%) are twice as likely to spend €2000 or more on their yearly holidays than women (21%). 68% of people believe there is increased financial pressure when it comes to summer and planning holidays. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in a stand-alone survey for ILCU Back to School NI CINT run by iReach Insights in June 2019 and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

How many different countries have you travelled to?

Where have you been travelling?

What transportation system(s) do you mainly use?

What accommodations do you stay in?

How often do you go on holidays per year?

Roughly, how much do you usually spend on holidays?

Are you planning on going on holidays this year?

Are you going to spend your summer holidays abroad or in Ireland?

Where on you planning on going on holidays this year?

What will you do during holidays in Ireland?

Where in Ireland will you be going?

Do you feel there is increased financial pressure when it comes to summer/planning holidays?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com