78% of adults in Ireland believe reality TV can have a damaging impact on mental health

iReach Insights Press Release

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30th July 2019

78% of adults in Ireland believe reality TV can have a damaging impact on mental health

38% watch reality television, with females (49%) being twice as likely as males (27%) to watch

Women (59%) are twice as likely as men (38%) to believe the relationships on reality TV are faked.

68% agree that Love Island sets impossible physical goals for viewers

54% adults believe that the relationships developed in Love Island are faked.

The line between reality and reality TV becomes increasingly blurred, and the success of popular shows like Love Island has continued to further stereotypes and beauty ideals. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on reality TV and how it can influence society.

2 in 5 adults (38%) watch reality television, with females (49%) being twice as likely as males (27%) to watch. Half (51%) of those 18-34 watch reality TV. The most popular genre of reality TV is cooking shows (24%), followed closely by lifestyle (20%). Half of reality TV watchers (46%) watch reality TV on a weekly basis.

1 in 5 (20%) Irish adults believe that Love Island reflects real people, while 1 in 4 (24%) believe it reflects real situations. 18% believe it portrays people fairly, and 21% think that the people in this year’s Love Island are genuine. 54% adults believe that the relationships developed in Love Island are faked. Women (59%) are twice as likely as men (38%) to believe the relationships are faked.

78% of adults agree that reality TV can have a damaging impact on mental health, while 68% agree that Love Island sets impossible physical goals for viewers. When asked if respondents felt the need to be more attractive after watching Love Island, 31% wouldn’t change themselves but said it does make them unhappy with how they look, 26% said they would try to get in shape, and 6% would consider plastic surgery.

The most popular talent reality TV shows were: 1. X Factor (55%), 2. The Voice (42%), and 3. Ireland’s Got Talent (35%). The shows watched most frequently live (either every episode or most episodes live) were: 1. Dancing with the Stars (36%), 2. X Factor (31%), and 3. The Voice (29%).

The most popular cooking reality TV shows were: 1. The Great British Bake-Off (51%), 2. MasterChef (48%), and 3. Hell’s Kitchen (30%). The shows watched most frequently live (either every episode or most episodes live) were: 1. The Great Irish Bake-Off (36%), 2. The Great British-Bake-Off (34%), and 3. Top Chef (34%).

The most popular lifestyle reality TV shows were: 1. Big Brother (39%), 2. Love Island (30%), and 3. Keeping Up With the Kardashians (19%). The shows watched most frequently live (either every episode or most episodes live) were: 1. Love Island (46%), 2. Big Brother (32%), and 3. The Bachelor/Bachelorette (28%).  

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18th-25th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you watch reality TV?

What is your preferred genre of reality TV to watch?

How frequently do you watch reality TV?

What lifestyle/talent/cooking reality TV shows are you familiar with?

What lifestyle/talent/cooking reality TV shows have you watched?

How frequently do you watch each of these shows?

Thinking specifically about Love Island, please state how much you agree or disagree with each of the following statements.

Did you ever feel the need to be more attractive after watching reality TV shows like Love Island?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

3 in 5 adults believe nuclear energy is unsafe and shouldn’t be invested in.

iReach Insights Press Release

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25th July 2019

3 in 5 adults believe nuclear energy is unsafe and shouldn’t be invested in. 

Females 20% more likely to believe nuclear energy is unsafe. Males 15% more likely to support Ireland investing in nuclear energy

Common responses to how nuclear energy makes people feel were: 1. Nervous (50%), 2. Anxious (38%), and 3. Scared (32%)

18-34 year olds are the most likely (42%) to believe that nuclear energy is safe, but the least likely to support investing in it (36%)

The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy for cheap. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the potential of nuclear energy being used in Ireland.

3 in 5 adults (61%) believe nuclear energy is unsafe. Females (72%) are more likely than males (49%) to view nuclear energy as unsafe. Those aged 18-34 were the most likely to believe nuclear energy is safe (42%), compared to 35-54 year-olds (38%) and those over 55 (37%).

Of those who believed nuclear energy was safe, the top two reasons were: 1. New technology makes it safer (74%) and 2. Proper regulation can make it safe (73%). Of those who believed nuclear energy was unsafe, the top two reasons were: 1. Nuclear accidents could happen again (84%) and 2. Human error makes the process dangerous (73%).

When asked how the idea of nuclear energy makes people feel, the top three most common responses were: 1. Nervous (50%), 2. Anxious (38%), and 3. Scared (32%).

Overall, 3 in 5 adults (62%) believe that Ireland should not invest in nuclear energy. Males (46%) were more likely than females (31%) to support Ireland investing in nuclear energy. Those 55+ (40%) were the most likely to support investing in nuclear energy compared to 18-34 (36%) and 35-54 (39%) year olds.

Of those who support investing in nuclear energy, the top three reasons were: 1. Low carbon emissions (70%), 2. High energy density (56%), and 3. Extremely reliable (45%). Of those against investing in nuclear energy, the top three reasons were: 1. Nuclear accidents (75%), 2. Radioactive waste is bad for the environment (71%), and 3. Expensive to dispose of radioactive waste (62%). 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you think Ireland should invest in using Nuclear Energy?

Why do you think Ireland should utilize Nuclear Energy?

Why do you think Ireland should NOT utilize Nuclear Energy?

Do you think nuclear energy is safe?

Why do you think nuclear energy is safe?

Why do you think nuclear energy is NOT safe?

How would you describe how the idea of nuclear energy makes you feel?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

65% of adults have never undergone a cancer screening test, but 76% are interested in trying.

iReach Insights Press Release

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18th July 2019

65% of adults have never undergone a cancer screening test, but 76% are interested in trying. 

42% would prefer to undergo the test at a doctor’s office, 38% would prefer to do an at-home test.

      Females are 13% more likely to have receive a cancer screening test every few years.

51% said the most frequently they would be willing to get a cancer-screening test would be every 6 months-1 year.

The world of health is evolving to become more inclusive of technology. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 adults in Ireland to determine public opinion on innovative health technology. 

The three medical innovations people are most aware of are: 1. Health Wearables (64%), 2. Health Apps (60%), and 3. Telehealth Visits (40%). 15% of adults have used a health wearable and 18% have used a health app, but only 5% have ever completed a telehealth visit.

65% of adults have never undergone a cancer screening test, but 76% are interested in trying a cancer screening test. Of those interested in undergoing a cancer-screening test, 42% would prefer to undergo the test at a doctor’s office, 38% would prefer to do an at-home test, and the remaining 20% preferred both options equally.

Those who preferred undergoing the cancer screening test in a doctor’s office were against the at home tests for three main reasons: 1. Afraid of messing up test, leading to inaccurate results (68%), 2. Prefer doctor involvement in medical matters (60%), and 3. Don’t believe a do-it-yourself test would be as accurate as a doctor’s test (52%). Those who preferred undergoing taking cancer screening tests at home were against going to the doctor’s office for three main reasons: 1. Flexibility (67%), 2. Less time-consuming (60%), and Cheaper (42%).

Females (22%) are more likely than males (9%) to have received a cancer screening test every few years. 51% of respondents said the most frequently they would be willing to get a cancer-screening test would be every 6 months-1 year.

Cancer screening tests also may get a worse reputation than they deserve. Two in three (66%) adults believe cancer screening tests are not painful, and only 1 in 10 (9%) believe the tests have side effects.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 6th-13th June and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Which of the following medical innovations are you aware of?

Which of these medical innovations would you be interested in taking advantage of yourself?

What option would you prefer?

Why do you prefer Option A (doctor’s appointment)?

Why do you prefer Option B (do-it-yourself at home)?

If necessary, how often would you be prepared to undergo such a test?

How often do you currently undergo cancer screening tests?

Are some of these tests painful?

In your experience, do some of these tests have side effects?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

Only 45% of women believe females are encouraged by Irish society to play sport, compared to 59% of men .

iReach Insights Press Release

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15th July 2019

Only 45% of women believe females are encouraged by Irish society to play sport, compared to 59% of men.

Half (49%) of Irish adults partake in sports/exercise as part of a team or individually.

The most popular sports for women are Swimming (39%), Yoga/Pilates (36%), and Dancing (27%).

The most popular sports for men are Soccer (29%), Swimming (21%), and Golf (21%).

The most common reason for quitting sports overall was no time (36%), with the second-most common reason for males being due to an injury (21%), or that school/studies got in the way (32%) for females.

Sports are a major part of Irish culture, but not all sports are perceived as being equally for both males and females. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on gender and sports in Ireland.

59% of men believe females are encouraged by Irish society to play sport, compared to only 45% of women. 44% of women (compared to 32% of men) believe prejudices about which sports are for which genders still exist in Ireland. Additionally, 61% of women believe females aren’t taken seriously in sports, compared to only 46% of men. 37% of people feel most comfortable playing a sport with either gender, saying that it makes no difference to them.

The top sports rated as being for males were: 1. Rugby (84%), 2. Soccer (70%), and 3. Wrestling/Boxing (68%). The top sports rated as being for females were: 1. Yoga/Pilates (79%), 2. Dancing (70%), and 3. Walking (49%).

Females and males were roughly equally likely to choose a sport as being stereo-typically male, but discrepancies arose when ranking sports that were “for women”. Men were twice as likely to rank Soccer (29%), Basketball (39%), Fishing (17%), and Hiking/Mountaineering (20%) as being for women, compared to women (13%, 16%, 7%, and 8% respectively).

Half (49%) of Irish adults partake in sports/exercise as part of a team or individually, with half (51%) of those participating in individual sports like jogging or swimming. The most popular sports for men were: 1. Soccer (29%), 2. Swimming (21%), and 3. Golf (21%). The most popular sports for women were: 1. Swimming (39%), 2. Yoga/Pilates (36%), and 3. Dancing (27%).

41% of adults participate in sports 2-3 times a week, and 51% go to the gym 2-3 times a week. Those aged between 35-54 are the least likely to go to the gym 2-3 times a week (44%) compared to those 18-34 (53%) and 55+ (61%).

65% of adults say that have partaken in a sport they no longer play, with the top types of sports no longer played being Soccer (59%) and GAA (42%) for males and Basketball (32%) and Tennis (27%) for females. Females were more likely (76%) to quit sports before turning 18 than males (41%). The most common reason for quitting sports overall was no time (36%), with the second most common reason being due to an injury for males (21%) or that school/studies got in the way for females (32%).

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 27th June- 4th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Please state how much you agree or disagree with the following statements.

Please select from the list below which kind of sports you think prejudicially are for men and which are for women?

Do you partake in any kind of sport or exercise (as part of a team or individually)?

What kind of sport(s) or exercise do you do?

Which of the following sports do you partake in?

How often do you do that or those sport(s)?

How often do you go to the gym?

Have you ever partaken in any kind of sport in the past that you no longer play?

Which sport(s) did you used to do when you were younger, but no longer do anymore?

At what age or ages did you quit that or those sports?

Why did you stop partaking in that or those sports?

Irrespective of the kind of sports you were doing – when do you feel most comfortable or have the most fun doing sport?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

57% of Irish adults had planned to watch the Women’s Soccer World Cup however 76% of women still believe there should be more female sports reported in Irish news and media.

iReach Insights Press Release

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8th July 2019

57% of Irish adults had planned to watch the Women’s Soccer World Cup however 76% of women still believe there should be more female sports reported in Irish news and media.

35% of Irish adults watched the Women's Soccer World Cup live

Men are 3 times more likely (23%) than women (7%) to rank Irish TV coverage as being excellent

70% of people believe soccer is a stereotypically male sport

41% of adults watch teh Euro Under 21s Finals, 33% watch Copa America, and 31% watch Africa Cup of Nations

The Women’s Soccer World Cup just wrapped up over the weekend with strong viewership figures,. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the Women’s Soccer World Cup and plans to watch Soccer Finals worldwide.

 

In terms of other major soccer events, 41% of adults watched games at the Euro Under 21s Finals, 33% watched Copa America matches, and 31% have watched Africa Cup of Nations.

 

35% of Irish adults were planning on watching the Women’s Soccer World Cup Live, however 76% of women believe there should be more female sports reported in Irish news and media, compared to 69% of men. 70% of people believe soccer is a stereotypically male sport. 29% of males play soccer, compared to only 6% of females. When including those who used to play soccer but no longer do, 59% of males have played soccer, compared to only 20% of females.

 

Overall, 55% of people rate events as having quality entertainment, with men being twice as likely (23%) as women (12%) to rank the entertainment as excellent. 39% say Irish TV Pundits are very good or excellent. 48% say Irish TV Coverage is very good or excellent. Men are 3 times more likely (23%) than women (7%) to rank TV coverage as being excellent.

 

Men (48%) are 3 times more likely than women (17%) to watch soccer frequently during the playing season. Adults aged 18-34 are also more likely (34%) to watch frequently, compared to adults 55 and over (28%). 57% of Irish adults watch the Women’s Soccer World Cup, with 35% saying they planned to watch the event live. More men (39%) than women (30%) planned to watch the event live. Additionally, those living in Munster were more likely to watch live (47%), compared to the Dublin and Connacht/Ulster (both 31%) as the next highest watch rates. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 27th June- 4th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

How often would you watch soccer during the playing season?

Are you watching (or planning to watch) any of the following Live, Recorded, or Highlights?

How do you rate the event in terms of the following?

Please state how much you agree or disagree with the following statements.

Please select from the list below which kind of sports you think prejudicially are for men and which are for women?

Which of the following sports do you partake in?

Which sport(s) did you used to do when you were younger, but no longer do anymore?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

59% of adults in Northern Ireland plan to go on holidays this year.

iReach Insights Press Release

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4th July 2019

59% of adults in Northern Ireland plan to go on holidays this year.

Airplanes (81%) and hotels (77%) the most popular mode of transit and accommodation

The top two destinations to travel abroad are Spain (34%) and England (19%)

68% of people believe there is increased financial pressure when it comes to summer and planning holidays

The average amount (30%) spent on holidays each year is between €500-€1,000

With summer weather just around the corner, summer and holidays are on the mind of everyone in Northern Ireland. With this in mind, iReach Insights conducted a nationally representative survey about holiday plans on 406 adults in Northern Ireland.

59% of Northern Ireland (NI) adults plan to go on holidays this year. 24% of NI adults have visited 1-3 countries, while 28% have visited 4-6 countries. Only 9% have visited more than 16 countries. 52% of NI adults travel once a year. NI adults over the age of 55 are three times more likely (24%) to travel at least three times a year compared to 18-34 year-olds (8%).

85% of adults in Northern Ireland travel in Europe, 71% within Ireland, and 37% in North America. This year, 65% of adults plan to go abroad for their summer holidays, with the top two most popular destinations being Spain (34%) and England (19%). 11% of adults plan to spend time both in Ireland and abroad.

Of the 24% planning on spending their summer holidays only in Ireland, the top destinations were: 1. Donegal (35%), Dublin (33%), and Antrim (24%). The most popular activities for those staying in Ireland were: 1. Travel through Ireland (69%), 2. Go to the beach (46%), and 3. Visit family and friends (35%).

The most popular methods for travel were: 1. Air plane (81%), 2. Car (42%), and 3. Train (31%). The most popular accommodations upon arrival to the travel destination were: 1. Hotel (77%), 2. Apartment (33%), and 3. B&Bs (20%).

The average amount spent on holidays each year in Northern Ireland is between €500-€1,000 (30%), with 15% of people spending under €500 and 20% spending between €1,000-€2,000. Men (40%) are twice as likely to spend €2000 or more on their yearly holidays than women (21%). 68% of people believe there is increased financial pressure when it comes to summer and planning holidays. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in a stand-alone survey for ILCU Back to School NI CINT run by iReach Insights in June 2019 and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

How many different countries have you travelled to?

Where have you been travelling?

What transportation system(s) do you mainly use?

What accommodations do you stay in?

How often do you go on holidays per year?

Roughly, how much do you usually spend on holidays?

Are you planning on going on holidays this year?

Are you going to spend your summer holidays abroad or in Ireland?

Where on you planning on going on holidays this year?

What will you do during holidays in Ireland?

Where in Ireland will you be going?

Do you feel there is increased financial pressure when it comes to summer/planning holidays?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com