iReach Insights Press Release
4 out of 5 adults in
Ireland will be celebrating Easter buying 7 Million Easter eggs this year!
Average spend on Easter eggs: €19.65, Average
national spending almost €70 Million.
Top 3 reasons for celebrating Easter: 1. Habit (used to
it from a young age), 2. Opportunity to spend time with family, and 3.
Loving chocolate.
On average adults in Ireland will buy 2 Easter eggs.
A third (32%) of adults in Ireland will be going to
mass this Easter.
Top 5 Chocolate Brands:
Cadburys (70%), Lindt (57%), Mars (Galaxy, Twix, Snickers etc.) (48%), Butlers
(45%), and Ferrero Rocher (44%).
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Easter is this
weekend and is very popular for children and chocolate lovers! With this in
mind, iReach Insights conducted a nationally representative survey on 1,001
adults in Ireland on their plans and attitudes towards the Easter Holidays.
According to the
research 4 out of 5 adults will be celebrating Easter purchasing 7 Million
Easter eggs in Ireland this year. This averages at two Easter eggs per
person. Reasons people celebrate Easter is that they have been used to it
from a young age (57%), it is an opportunity to spend time with family
(54%), and that they love chocolate (43%).
For the 1 in 5
adults who don’t celebrate Easter, reasons for this include; they aren’t
religious (53%), it’s a commercialised celebration (40%), and they have
never been used to celebrate it (24%).
On average
adults in Ireland will end up spending €19.65 on Easter eggs this year
which means €70 Million will be spent nationally.
62% of people plan
on spending time with their family this Easter and half (49%) of adults in
Ireland are going to eat chocolate Easter eggs this year. Almost every
second person (46%) is going to have an Easter dinner, 32% will go to
church and 20% will go on an Easter egg hunt.
Moreover, the
participants were asked to rank brands in their order of preference and the
following were rated in people’s Top 5 chocolate brands: Cadburys (70%),
Lindt (57%), Mars (Galaxy, Twix, Snickers etc.) (48%), Butlers (45%),
Ferrero Rocher (44%). Less popular chocolate brands that people rated in
their Top 5 brands were Ghirardelli (5%), Guylian (8%), and Godiva
(8%).
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iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 11th and the 15th March and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Will you celebrate Easter this year?
Will you celebrate Easter this year?
Why don’t you celebrate Easter?
How much do you think you will end up spending on Easter Eggs this year?
Please select all of the following activities you’ll take part in during Easter.
Please rank the following chocolate brands from your most favourite to your least favourite.
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
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