4 out of 5 adults in Ireland will be celebrating Easter buying 7 Million Easter eggs this year!

iReach Insights Press Release

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17th April 2019

4 out of 5 adults in Ireland will be celebrating Easter buying 7 Million Easter eggs this year! Average spend on Easter eggs: €19.65, Average national spending almost €70 Million. Top 3 reasons for celebrating Easter: 1. Habit (used to it from a young age), 2. Opportunity to spend time with family, and 3. Loving chocolate. On average adults in Ireland will buy 2 Easter eggs. A third (32%) of adults in Ireland will be going to mass this Easter. Top 5 Chocolate Brands: Cadburys (70%), Lindt (57%), Mars (Galaxy, Twix, Snickers etc.) (48%), Butlers (45%), and Ferrero Rocher (44%). Easter is this weekend and is very popular for children and chocolate lovers! With this in mind, iReach Insights conducted a nationally representative survey on 1,001 adults in Ireland on their plans and attitudes towards the Easter Holidays. According to the research 4 out of 5 adults will be celebrating Easter purchasing 7 Million Easter eggs in Ireland this year. This averages at two Easter eggs per person. Reasons people celebrate Easter is that they have been used to it from a young age (57%), it is an opportunity to spend time with family (54%), and that they love chocolate (43%). For the 1 in 5 adults who don’t celebrate Easter, reasons for this include; they aren’t religious (53%), it’s a commercialised celebration (40%), and they have never been used to celebrate it (24%). On average adults in Ireland will end up spending €19.65 on Easter eggs this year which means €70 Million will be spent nationally. 62% of people plan on spending time with their family this Easter and half (49%) of adults in Ireland are going to eat chocolate Easter eggs this year. Almost every second person  (46%) is going to have an Easter dinner, 32% will go to church and 20% will go on an Easter egg hunt. Moreover, the participants were asked to rank brands in their order of preference and the following were rated in people’s Top 5 chocolate brands: Cadburys (70%), Lindt (57%), Mars (Galaxy, Twix, Snickers etc.) (48%), Butlers (45%), Ferrero Rocher (44%). Less popular chocolate brands that people rated in their Top 5 brands were Ghirardelli (5%), Guylian (8%), and Godiva (8%).

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 11th and the 15th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: Will you celebrate Easter this year? Will you celebrate Easter this year?  Why don’t you celebrate Easter? How much do you think you will end up spending on Easter Eggs this year? Please select all of the following activities you’ll take part in during Easter. Please rank the following chocolate brands from your most favourite to your least favourite. iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com

Only 17% of adults in Ireland have complete confidence in driverless vehicles.

iReach Insights Press Release

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9th April 2019

Only 17% of adults in Ireland have complete confidence in driverless vehicles. 48% of adults in Ireland go as far to say that they are afraid to be driven by a self-driving car. Top reasons people wouldn't buy one: 1. Safety (70%), 2. Trust Issues (69%) and 3. They like driving (41%). Top reasons why people would be one: 1. Less stress (52%), 2. More efficient time use (44%) and 3. Comfort (41%). Almost half (46%) of adults in Ireland believe that one day we’ll only be able to buy self-driving cars. According to the Irish Mirror, self-driving cars could be available in Ireland within 5 years and with this in mind iReach Insights conducted a nationally representative survey on 1,001 adults in Ireland on attitudes and perceptions surrounding self-driving cars. According to the research, adults in Ireland are sceptical of driverless cars, with only 17% having complete confidence in new driverless vehicles. 48% of adults in Ireland go as far to say that they are afraid to be driven by a self-driving car. Those afraid of self-driving cars differ amongst genders; drops to 35% for males and increases to 61% for females. 51% of adults in Ireland don’t like the idea of self-driving vehicles and wouldn’t buy one. More females (58%) than males (44%) don’t like them. Main reasons why people wouldn’t by one; 1. Safety Issues (70%), 2. Trust Issues (69%), 3. They like driving (41%), 4. Rather wait until it has been on the market for a while (28%) and 5. Too Controlled (24%). 28% do like the idea of them and would buy one. Main reasons why people would buy one; 1. Less stress (52%), 2. More efficient time use (44%), 3. Comfort (41%), 4. Safety (40%) and 5. Use the time for sleeping (22%). There is still 21% who are unsure if they like the idea of autonomous cars or not, so only time will tell! Only a third (33%) of adults in Ireland think that autonomous cars will reduce the number of car crashes. Furthermore, only a quarter (26%) think that they will reduce traffic jams. Although there might not be many perceived benefits of driverless cars, 41% think that autonomous cars the future of the automobile industry and almost half (46%) of adults in Ireland believe that one day we’ll only be able to buy self-driving cars.

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21th and the 26th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: Do you like the idea of self-driving vehicles? If you had the opportunity to buy an autonomous driving car, would you buy one? Why wouldn’t you buy one? Why would you buy one? How much do you agree / disagree with the following statements: Do you favour the idea of using a self-driving public transportation system? What do you think would be the consequences of an autonomous public transportation system in Dublin? iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com

Brexit: 65% think a hard border between Northern Ireland and the Republic of Ireland would create tension.

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2nd April 2019

Brexit: 65% think a hard border between Northern Ireland and the Republic of Ireland would create tension. .  45% are worried about the further process of Brexit and the outcome of it. 65% think a hard border between Northern Ireland and the Republic of Ireland would create tension. Possible consequences of Brexit for the Republic of Ireland include; Increase in the price of food and drink (55%), Increase foreign direct investment (40%) and Economic decline (32%).  56% of adults in Ireland are in favour of united Ireland. Last night, the British House of Commons failed again to agree on any alternative to Prime Minister May's Brexit treaty with the EU. According to the EU negotiator Barnier a hard no-deal-Brexit has become more and more likely, but can be still prevented with a positive vote on the withdrawal contract. Thus, there is still uncertainty about the country's Brexit course… What do adults in Ireland think about the seemingly never-ending debate and presence of Brexit in the daily news? In order to gain an insight into the attitudes and perceptions towards this topic, we conducted a nationally representative survey on 1,001 adults in Ireland: 45% are worried about the further process and the outcome of it. Brexit has also meant that there have been talks of the possibility of a hard border between Northern Ireland and the Republic of Ireland. If this were the case, 65% think that it would create tension between the North and South. A small number (17%) of people find the Brexit debate interesting. Double the amount (22%) of males find it more interesting than females (11%). 43% say that Brexit is getting on their nerves. Possible consequences of Brexit for the Republic of Ireland include; Increase in the price of food and drink (55%), Increased foreign direct investment (40%) and Economic decline (32%). Possible consequences for Northern Ireland include; Economic decline (51%), Increase in the price of food and drink (47%) and Companies leaving Northern Ireland (43%). Over half (56%) would be in favour of a united Ireland. This increases in the younger age groups – 64% of 18-34 years, 54% of 35-54 years and 45% of 55+ years.

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21th and the 26th March and has a 3% Confidence Interval and 95% Confidence Level. Questions asked of participants: Do you feel that you have a good understanding of drones?  Do you own or use a drone? What do you use your drone for?  Do you have any specialised training that allows you to operate your drone?  Please state to what extent you agree or disagree with the following statements:  What are your main concerns around drone use?  In what circumstances are you supportive of drone use?  iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com