Reach Insights Press Release
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As Facebook faces more questions over the security of user data,
44% of young adults feel overwhelmed by social media
Almost one in two people delete or restrict social media
posts that could negatively impact them later
42% hide posts from family members
In Ireland, 79% of the total
population are social media users, with usage of those aged between 18-34 far higher
at 87%. Nearly half of young Irish adults say social media is the first thing
that they check in the morning, whilst 44% are overwhelmed by the drama of
social media.
About iReach Insights
The rise of social media has
ensured that we are more connected than at any time in history. Yet, in the
aftermath of new revelations in late 2018 about Facebook’s malpractice in
sharing user details with other tech firms without their consent, it is fair to
say that public confidence in the security of their data with major social
media networks is ambiguous at best.
A recently conducted
nationally representative survey of 1001 people carried out by iReach
demonstrates the pressures felt by young Irish adults as a result of their
usage such social media platforms.
In Ireland, 79% of the total
population are social media users, with usage of those aged between 18-34 far higher
at 87%. Nearly half of young Irish adults say social media is the first thing
that they check in the morning, whilst 44% are overwhelmed by the drama of
social media.
Similarly, 44% of young
people (18-34 year olds) feel under pressure to post content that makes them look good to others
and get a lot of comments and likes.
Almost one in two people
delete or restrict social media posts that could negatively impact them later, with
42% of 18-34-year olds hiding content from family members.
Somebody creating too much
drama (50%) is the top cited reason for unfollowing a person on social media,
followed by bullying of other users (41%) and posting too regularly (36%) as
the most common gripes.
Special occasions (53%)
along with family and friends (41% and 38%) are the most commonly posted about
topics on social media, with the main reasons for using social media keeping in
touch with friends and family (78%), staying up to date (59%) and getting news
(58%).
About iReach Insights
iReach
Insights provides a range of research and market intelligence services in
Ireland and Europe. iReach has built a Consumer Decisions Research Panel of
40,000 members in Ireland, delivering robust research insights. The survey
questions were included in the Nationally Representative iReach Consumer
Decisions Omnibus run between the 6th December and the 13th
December and has a 3% Confidence Interval and 95% Confidence Level.
Questions
asked of participants as follows:
Do
you use Social Media?
What
do you use Social Media for?
Please
state to what extent you agree or disagree with each of the following
statements: Social Media is the first thing I check in the morning; I can feel
overwhelmed by drama of Social Media; There is pressure to post content
that makes me look good to others; There is pressure to post content that will
get a lot of comments and likes.
What
do you post about on Social Media?
What
are your reasons for unfollowing someone on Social Media?
Do
you ever do any of the following on Social Media?
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
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