iReach Insights Press Release
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73% of
people believe that parents should start creating healthy habits in their
children as a baby (birth – 2 years).
83% of
people would be interested in enrolling their kids in a school where healthy
breakfast and lunch options are being provided on a daily basis.
74% of people believe that involving children in healthy
cooking at home would have a big impact on their future adoption of healthy
eating habits.
The
Healthy Food for Life resources define the Irish Government recommendations
on healthy eating and balanced diets. Research shows that excess consumptions
of foods with high amounts of fat, salt, and sugar, in addition to low levels
of vegetables and fruit intake, can an important role in increasing our
development of chronic diseases like heart disease, type 2 diabetes, and
cancer.
 95%
of people say that it is important for their children to have a balanced
healthy diet (63% very important; 32% important). This is the highest for the
oldest age cohort, 55+ (72% of people say very important). 46% of people
believe that is difficult to decline their children’s request for junk
unhealthy food or treats (35% difficult; 11% very difficult). 36% of people
say they sometimes feel like lone warriors surrounded by unhealthy food
advertisement content they try to win the battle against (27% say yes, often;
17% say yes, always).
The
top 3 reasons chosen for contributing to healthy eating are daily use of
home-cooked meals from scratch with fresh natural ingredients (73%),
involving children in healthy food cooking at home/school/etc. (71%), and
constantly reminding and educating the child on the huge risks associated
with unhealthy eating (49%).
68%
of people said that they have made efforts to improve their cooking skills
for the sake on their children’s better food intake (57% of males vs. 74% of
females). The top 3 types of efforts that they have made are read or kept a
home collection of books on cooking (61%), watching TV programmes on food
preparation and cooking (58%), and watching free video tutorials online on
cooking- YouTube, etc. (45%).
73%
of people said that parents should start creating healthy eating habits in
their children as babies (birth – 2 years) (58% of males vs. 81% of females).
74% of people believe that involving children in healthy cooking at home
would have a big impact on their future adoption of healthy eating habits.
83%
of people would be interested in enrolling their kids in a school where
healthy breakfast and lunch options are being provided on a daily basis. In
terms of paying of paying each month to the school for the provision of
healthy breakfast and lunch options to children, people believe it would be
reasonable to pay €1 - €10 (21%), nothing, it should be free (20%), and €11
- €20 (17%).
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About
iReach Insights
iReach
Insights provides a range of research and market intelligence services in
Ireland and Europe. iReach has built a Consumer Decisions Research Panel of
40,000 members in Ireland, delivering robust research insights. The survey
questions were included in the Nationally Representative iReach Consumer
Decisions Omnibus run between the 5th July and the 19th
July and has a 3% Confidence Interval and 95% Confidence Level.
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
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