Irish Times have recently announced that they will be introducing a paywall for their online content, meaning that if you want to read the full news content online, you have to pay a monthly subscription fee.
In February 2015 iReach Insights conducted a survey of 1,000 people regarding newspapers and media channels in Ireland. Results show that although 55% of Irish people say they read news online everyday (only 13% percent of consumers buy Newspaper on a daily basis), 59% say they would never pay for online news.
When asked about trusting the information of all news sources, the survey showed Radio (90%) and TV News (87%) are considered by Irish audience to be the most trustworthy, followed by newspapers in which consumers showed the same level of trust to newspaper content regardless of distribution channel - 81% for both printed and online. Blogs and Forums are the less trusted news sources (40%).
Irish people opinion regarding payments for online content – Key Findings:
• 24% Would not pay a monthly subscription, but would pay a once off fee if it was not available for free
• 12% Would pay between €10 and €15 to access the favourite newspaper content online
• 5% Would pay between €15 and €30 to access the favourite newspaper content online
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