Adults
in Ireland will spend over €458 million on Black Friday and Cyber Monday deals
this year.
· With Black Friday coming up on the 24th
of November, 62% of adults plan on buying from stores and online this Friday up
14% in 2023.
·
50% of adults feel that Black
Friday promotions make it easier for me to afford a particular gift or purchase
before Christmas, up 13% from 2023.
· Of those
planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than
€250. The average spend per adult is €190.48.
· 48%
of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to
save on Christmas presents this year.
· Over
1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their
Christmas Shopping and Gifting plans and 50% think there are better deals to be
found in the January sales.
·
32% of respondents feel
that retailers who do Black Friday promotions may be a bit desperate for
business, down 1% from 2023.
· 43%
of respondents not making a purchase do not feel the need to buy any item this
Black Friday/ Cyber Monday and 41% don’t think the price reductions are
enticing enough to make a purchase.
For more statistics you can visit us at our blog: https://ireachhq.com/blog
About
iReach Insights
iReach
Insights provides a range of research and market intelligence services in
Ireland and Europe. iReach has built a Consumer Decisions Research Panel of
40,000 members in Ireland, delivering robust research insights. The survey
questions were included in the Nationally Representative iReach Consumer
Decisions Omnibus run between the 7th and 14th of
November and has a 3% Confidence Interval and 95% Confidence Level.
Questions
asked of adults nationwide:
Q1.
Did you make a Black Friday/Cyber Monday purchase in 2023?
Q2.
Do you plan to make a Black Friday/Cyber Monday purchase in 2024?
Q3.
Why have you decided to make a purchase this Black Friday/Cyber Monday?
Q4.
Why have you decided to not to make a purchase this Black Friday/Cyber Monday?
Q5.
How much do you expect to spend this Black Friday/Cyber Monday?
Q6.
To what extent do you agree or disagree with the following:
Q7.
How important is Black Friday /Cyber Monday to your Christmas Shopping and
Gifting plans?
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com
or phone 086 8506364