With less than 1 week before the 2025 Budget, 24% of adults in Ireland expect to be worse off financially while 30% expect to be better off.

 

Even after suggestions by Government Ministers that adults in Ireland would be better off by as much as €1,000, nearly half (46%) of adults expect there to be no change after the budget announcement next week.

 

 

·       ​ Of those expecting an increase in their finances, the average amount adults expect to be better off by is €534.15.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €568.84.

 

 

·       According to 1,000 respondents, improving the Health Sector is the top challenge that needs to be addressed in the upcoming Budget.

 

·       A recent nationwide survey by iReach Insights showed that Increased tax credits or reduced VAT levels is the second most important concern followed by improved social protection package in parallel to ‘Tax breaks’ for those not in employment.

 

·       32% of respondents think the housing crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 12% feel it will get much worse.

 

·       43% think there will be no change in improvement. However, 26% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       More than 1 in 3 adults (40%) think the homelessness crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 15% think it will get much worse.

 

·       41% think there will be no change in improvement. However, 19% of adults think the homelessness crisis will improve in the year ahead. Of these 3% think it will improve a lot.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19^th to the 26^th of September and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

Q1. Do you expect to be better off financially with the expected Irish Government Budget announcement on the 1st October?

Q2. Do you think the housing crisis will improve in the year ahead with potential Budget 2025 changes?

Q3. Do you think the homelessness crisis will improve in the year ahead with potential Budget 2025 changes?

Q4. From the list of challenges facing Irish citizens, which are the Top 3 that are most important for the Government to address in the upcoming Budget?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 With World Peace Day tomorrow 68% of adults feel the lack of peace in other countries affects their mental health of those 12% feel it affects them a lot.

 

71% of adults think peace in Palestine and Israel in the next 12 months is unlikely with 48% thinking it’s very unlikely. 66% think peace in Ukraine and Russia is unlikely with 34% thinking it’s very unlikely.

 

 

·       With World Peace Day taking place on  the 21^st of September, only 15% of respondents were aware of this when asked.

 

·       Nearly half (44%) of adults think the most significant barrier to world peace today is political conflicts. 26% think the biggest barrier is religious or cultural differences and 17% think the biggest road block is economic inequality.

 

·       When asked what actions respondents would personally take to promote peace in their community more than 1 in 3 adults (36%) would be willing to advocate for policies promoting peace.

·       34% of adults would be willing to financially contribute to peaceful conflict resolution and 24% would volunteer for peace-related causes.

 

·       68% of adults feel the lack of peace in other countries affects their mental health with 12% feeling it affects them a lot.

 

·       71% of adults think peace in Palestine and Israel in the next 12 months is unlikely with 48% thinking it’s very unlikely. 66% of adults think peace in Ukraine and Russia is unlikely with 34% thinking it’s very unlikely.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. World Peace Day takes place on the 21st of September. Were you aware of this?

Q2. In your opinion, what is most significant barrier to world peace today?

Q3. To what extent do you think peace is likely in the following places in the next 12 months?

Q4. How much does the lack of peace in other countries affect your mental health?

Q5. What actions do you personally take or would be willing to take to promote peace in your community or globally? 

 

64% of adults in Ireland are extremely proud are of Team Ireland’s haul of 1 Gold, 2 Silver, and 2 Bronze medals at the 2024 Paralympics.

Katie-George Dunlevy and Eve McCrystal winning gold in the Women's B individual time trial is ranked top as the biggest achievement for Team Ireland at the 2024 Paralympics.

 

·       Nearly two-thirds (64%) of adults in Ireland are extremely proud are of Team Ireland’s haul of 1 Gold, 2 Silver, and 2 Bronze medals at the 2024 Paralympics.

        

 

·       Following the close of the 2024 Paralympics, iReach ran a nationally representative survey to gauge reaction to Team Ireland’s success. The survey delivered responses from 1,000 adults carried out by iReach Insights between 9^th and 12^th of September.

 

·       24% of adults watched the Paralympics most days this summer and 4% watched them every day.

 

·       Nearly 1 in 3 adults (31%) watched the Paralympics this summer when Team Ireland were live.

 

·       Katie-George Dunlevy and Eve McCrystal winning gold in the Women's B individual time trial is ranked top as the biggest achievement for Team Ireland, followed Roisín Ní Riain winning silver in the S13 100m backstroke and 3rd ranked was Katie-George Dunlevy and Linda Kelly winning a silver medal in the Women’s B Road Race.

 

·       42% of respondents followed the results of Team Ireland on TV screens at home, 22% followed the results on social media sites, and 18% followed the results on online news sites.

·       When asked should we send more competitors to the 2028 Paralympics, 56% of all adults wanted more athletes, 41% wanted the same again only 3% wanted less members of Team Ireland.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Which of the following is the biggest achievement for Team Ireland Paralympic Medal winners and finalists in 2024?

Q2. How proud are you in Team Ireland’s haul of medals in the 2024 Paralympics?

Q4. How often have you been watching the Paralympics this summer?

Q5. Where have you been following Team Ireland at the Paralympics?

Q7. Ddo you think Government Funding should support more, the same or less athletes at the 2028 Paralympics?

iReach Survey - 83% of adults in Ireland are extremely proud of Team Ireland’s success at the Paris Olympics

Kellie Harrington’s Gold Medal is ranked top as the biggest achievement for Team Ireland, followed by Daniel Wiffen’s Gold and Bronze Swimming medals and 3rd ranked was Paul O’Donovan and Fintan McCarthy’s Gold in Lightweight Men’s Sculls. 

• For Non-Medal Winners, Rhasidat Adeleke becoming the first Irish athlete ever to make an Olympic final in a flat sprint event and the first Irishwoman ever to reach an Olympic sprint final in the 400m medal race was ranked Top.
• 83% of adults in Ireland are extremely proud of Team Ireland’s success at the Paris Olympics.
• Kellie Harrington has already made history in Paris by becoming the first Irish woman ever to win medals at two Olympic Games. 78% of all adults agree she was right to retire ‘on a high’ from boxing.
• Following the close of the 2024 Olympics, iReach ran a nationally representative survey to gauge reaction to Team Ireland’s success. The survey delivered responses from 1,000 adults carried out by iReach Insights between 11th and 14th of August. 
• When asked how proud are you of Team Ireland’s haul of 4 Golds and 3 Bronze medals in the Paris 2024 Olympics, 83% said they were extremely proud of Team Ireland success.
• When asked should we send more competitors to the 2028 Olympics, 58% of all adults wanted more athletes, 38% wanted the same again only 4% wanted less members of Team Ireland. 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. 

The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21st February and 26th February and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of adults nationwide: 

Q1. Which of the following is the biggest achievement for Team Ireland Olympic Medal winners and finalists in 2024 ? 

Q2. How proud are you in Team Ireland’s haul of 4 Golds and 3 Bronze medals so far in 2024? 

Q3. Kellie Harrington already made history in Paris last Wednesday by becoming the first Irish woman ever to win medals at two Olympic Games. Do you agree she was right to retire ‘on a high’ from boxing ? 

Q4. Team Ireland sent 134 competitors to the 2024 Olympics across 15 sports. For 2028 Olympics in Los Angeles, do you think Government Funding should support more, the same or less athletes?

 A recent nationwide survey by iReach Insights for Pancake Tuesday

Results showed that 82% of all adults picked either Sugar or Lemon juice as the their favourite toppings across both males and females.

Nutella is the 3^rd most popular topping nationwide, followed in 4^th by Maple Syrup.  

Uniquely in Munster, Banana toppings are more popular than Maple Syrup.

Only 5% prefer a pancake with no toppings.

 

A Whisk Through Irish History of Pancake Tuesday

As the days lengthen and spring whispers its arrival, Ireland gears up for a beloved culinary tradition: Pancake Tuesday. Aso known as Shrove Tuesday in most circles, this day marks the final hurrah before the solemn season of Lent begins.

Holly and Hearth:

o   In the olden days, resourceful Irish households saved holly remnants from Christmas. Why? To ignite the fire that would cook their pancakes! These simple yet satisfying treats were a last indulgence before the Lenten fast.

o   As meat consumption was off-limits during Lent, families slaughtered animals for a grand Shrove Tuesday feast. Generous farmers ensured that their less fortunate neighbours received a share of the bounty. 

Marriage Divination:

o   Ah, love and pancakes! Shrove Tuesday was a time when weddings couldn’t happen during the fasting season. Irish Catholics abstained from marrying during Lent.

o   Hence, the period leading up to Shrovetide became a flurry of weddings. But for singletons, it was a different story. They faced societal pressure to tie the knot.

o   Skellig Night, especially in parts of Cork and Kerry, involved raucous street processions. The still-single were playfully urged to “go to the Skelligs,” the islands off the coast of Co. Kerry. Legend had it that Ash Wednesday arrived later there, leaving time for last-minute nuptials.

 

With International Equal Pay Day being celebrated on the 18^th of September, 62% of adults think there are large gaps in pay to women compared to men. 19% of those think there are huge gaps.

 

​

 

·       39% of respondents agree that Ireland has lower gaps in pay to women versus pay to men, compared to the rest of Europe. 11% strongly agree that Ireland has lower gaps.

 

·       71% of adults think that supporting such a day as Worldwide Equal Pay Day in Ireland is important to raise awareness of pay gaps between men and women.

 

 

·       20% of adults have directly experienced pay to men being higher than pay to women in equal roles. 36% have heard of such experiences from family members or friends.

 

·       41% of adults think pay gaps are getting smaller between women and men in recent years. However, 52% think pay gaps are the same as in the recent past.

 

·       12% watched the matches at work as the matches were shown on Workplace TVs. 3% of adults had employers who allowed them to watch the matches but they didn’t watch.

 

·       Of those who have experienced issues with lower pay to women compared to men, 50% say the gap was around 20% or lower. 20% say the gap was around 30% or lower.

 

 

 

Questions asked:

 

Q1: On a scale of 1 to 10, where 1 is you think there is no gap in Pay to men compared to women to 10, where you think there are huge gaps in pay to

women compared to men?

Q2: Do you agree or disagree that Ireland has lower gaps in pay to women versus pay to men, compared to the rest of Europe?

Q3: Do you agree or disagree that supporting such a day (Worldwide Equal pay day)  in Ireland is important to raise awareness of Pay Gaps between men and women?

Q4: Have you directly or indirectly seen pay to men being higher than pay to women in equal roles?

Q5: You have experienced such issues with lower pay to women compared to men in equal roles, are such gaps getting smaller or shrinking in recent years?

Q6: You have experienced such issues with lower pay to women compared to men in equal roles, how much was this gap (estimate percentage difference)?

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17^th  - 25^th of August and has a 3% Confidence Interval and 95% Confidence Level.  310 Gen Z Consumers took part in this part of the Omnibus Survey.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 

38% of Gen Z state that they play online games, with 6% more males (41%) and a high level of females (35%).

​

 

·       43% of males agree that they have made friends from gaming, while 39% of females said so.

 

·       Instagram (91%) is the most used social platform among Gen Z, followed by WhatsApp (82%), Snapchat (77%) and TikTok (73%).

 

·       72% of online gamers indicate their favourite aspect of gaming is a time to relax and unwind, with females (73%) and males (71%) roughly the same.

 

 

·       59% of online game players play games on their smart devices, with 37% more females (80%) than males (43%), followed by PlayStation which is used by 48% of online players.

 

·       Pinterest (39%), WhatsApp (39%) and Instagram (38%) are the most trusted social media platforms for Gen Z. Facebook (11%), Twitter (14%) and Reddit (18%) are the least trusted platforms.

 

 

·       Gen Z uses social media more often now than in 2018, with the evening (48%) being the most prevalent time of the day.

 

 

Questions asked:

 

Q1: Do you play online games?

Q2: What Platforms or Devices do you play games on?

Q3: Do you agree that you have made friends from gaming?

Q4: What is your favourite aspect of gaming?

Q5: What social platforms (sites or apps) do you use?

Q6: For each of the Social platforms listed, how much do you trust the content seen and shared media platforms? Scale 1 to 10 where 10 is Trust 100% and 1 is Trust 0%.

Q7: When do you normally use social media?

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22^nd  - 29^th of July and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com