Adults in Ireland will spend €71.5 million on Halloween this year which is an increase of €22.5 million compared to pre-Covid levels.

 

The majority of adults in Ireland (65%) will stay home for Halloween night this year and give gifts to callers.

 

49% of adults will spend less than €50 overall on sweets, costumes, decorations, etc. The average amount adults will spend is €50.85.

 

 

Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

 

·       More people will celebrate Halloween this year (63%) which is an increase of 25% compared to pre-Covid levels.

 

·       More than 1 in 3 (37%) of respondents will watch a horror/ scary movie and 22% will dress up and have a party. Pre-Covid having a party was the most popular form of event which shows a decrease of 16% this year.

 

·       18% of adults will celebrate Halloween by going to a Pub this year which is an important of 4% compared to Pre-Covid levels.

 

·       However, 27% of adults do not have any plans at present.

 

·       Nearly half (48%) of adults will not decorate their house this year for Halloween. Only 19% will decorate their house both inside and outside.

 

 

·       Of those staying in on Halloween night, 42% are happy to give gifts to callers, 23% will stay in for a little while for early callers, and 20% will stay in with lights off and hope no one calls.

 

 

·       This year 47% of adults will be dressing up for Halloween, which shows an increase of 15% compared to pre-Covid levels.

 

·       8% of adults will dress up as a witch for Halloween, 6% will dress as a movie character, and 6% will dress up as a ghost.

 

·       13% of adults are afraid of evil spirits at Halloween, 9% are afraid of demons, 9% are afraid of ghosts, 7% are afraid of zombies, and 7% are afraid of the dark.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 16^th and 23^rd of October and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Will you celebrate Halloween this year?

Q2. How will you celebrate Halloween this year?

Q3. What will you be dressing up as for Halloween?

Q4. Will you stay in at home for Halloween night to give Halloween gifts to callers?

Q5. Will you decorate your house this Halloween?

Q6. How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?

Q7. Which of the following are you afraid of at Halloween?

Following the 2025 Budget announcement, 43% of adults expect to be better off financially while 10% think they will be worse off.

·       ​ After the Budget announcement, those expecting an increase in their finances, the average amount adults expect to be better off by is €544.38.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €758.43.

 

 

·       According to 1,000 respondents, increased tax credits or reduced VAT levels is the top issue that the Budget has had a positive impact on. Before the Budget was announced adults that Increased tax credits or reduced VAT levels was the second most important concern.

 

·       Improvement in the Education sector was the second issue that the budget had a positive impact on followed by improvement in the health sector.

 

·       Following the Budget, 29% of respondents think the housing crisis will get worse in the year ahead with the changes. Before the Budget was announced 32% felt the housing crisis would get worse.

 

·       50% think there will be no change in improvement. However, 20% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       Nearly 1 in 3 adults (32%) think the homelessness crisis will get worse in the year ahead with the Budget 2025 changes. Before the budget 40% thought the homelessness crisis will get worse in the year ahead.

 

·       51% think there will be no change in improvement. However, 17% of adults think the homelessness crisis will improve in the year ahead.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 10^th to the 17^th of October and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

 

Q1. Following this week’s budget, will you be better or worse off financially in 2025?

Q2. How much better off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q3. How much worse off do you expect to be financially over the next 12 months after the budget measures are implemented?

Q4. Following this week’s budget, do you think the housing crisis will improve in 2025?

Q5. Following this week’s budget, do you think the homelessness crisis will improve in 2025?

Q6. Which are the Top 3 issues that the budget has had the most positive impact on?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 With less than 1 week before the 2025 Budget, 24% of adults in Ireland expect to be worse off financially while 30% expect to be better off.

 

Even after suggestions by Government Ministers that adults in Ireland would be better off by as much as €1,000, nearly half (46%) of adults expect there to be no change after the budget announcement next week.

 

 

·       ​ Of those expecting an increase in their finances, the average amount adults expect to be better off by is €534.15.

 

·       Of those expecting a reduction in their finances, the average amount adults expect to be worse off by is €568.84.

 

 

·       According to 1,000 respondents, improving the Health Sector is the top challenge that needs to be addressed in the upcoming Budget.

 

·       A recent nationwide survey by iReach Insights showed that Increased tax credits or reduced VAT levels is the second most important concern followed by improved social protection package in parallel to ‘Tax breaks’ for those not in employment.

 

·       32% of respondents think the housing crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 12% feel it will get much worse.

 

·       43% think there will be no change in improvement. However, 26% think the housing crisis will improve with the Budget 2025 changes. Of these 2% think it will improve a lot.

 

·       More than 1 in 3 adults (40%) think the homelessness crisis will get worse in the year ahead with potential Budget 2025 changes. Of these 15% think it will get much worse.

 

·       41% think there will be no change in improvement. However, 19% of adults think the homelessness crisis will improve in the year ahead. Of these 3% think it will improve a lot.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19^th to the 26^th of September and has a 3% Confidence Interval and 95% Confidence Level.  1,000 adults took part in this part of the twice monthly iReach Consumer Omnibus Survey.

 

 

Questions asked of adults nationwide:

Q1. Do you expect to be better off financially with the expected Irish Government Budget announcement on the 1st October?

Q2. Do you think the housing crisis will improve in the year ahead with potential Budget 2025 changes?

Q3. Do you think the homelessness crisis will improve in the year ahead with potential Budget 2025 changes?

Q4. From the list of challenges facing Irish citizens, which are the Top 3 that are most important for the Government to address in the upcoming Budget?

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com

 With World Peace Day tomorrow 68% of adults feel the lack of peace in other countries affects their mental health of those 12% feel it affects them a lot.

 

71% of adults think peace in Palestine and Israel in the next 12 months is unlikely with 48% thinking it’s very unlikely. 66% think peace in Ukraine and Russia is unlikely with 34% thinking it’s very unlikely.

 

 

·       With World Peace Day taking place on  the 21^st of September, only 15% of respondents were aware of this when asked.

 

·       Nearly half (44%) of adults think the most significant barrier to world peace today is political conflicts. 26% think the biggest barrier is religious or cultural differences and 17% think the biggest road block is economic inequality.

 

·       When asked what actions respondents would personally take to promote peace in their community more than 1 in 3 adults (36%) would be willing to advocate for policies promoting peace.

·       34% of adults would be willing to financially contribute to peaceful conflict resolution and 24% would volunteer for peace-related causes.

 

·       68% of adults feel the lack of peace in other countries affects their mental health with 12% feeling it affects them a lot.

 

·       71% of adults think peace in Palestine and Israel in the next 12 months is unlikely with 48% thinking it’s very unlikely. 66% of adults think peace in Ukraine and Russia is unlikely with 34% thinking it’s very unlikely.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. World Peace Day takes place on the 21st of September. Were you aware of this?

Q2. In your opinion, what is most significant barrier to world peace today?

Q3. To what extent do you think peace is likely in the following places in the next 12 months?

Q4. How much does the lack of peace in other countries affect your mental health?

Q5. What actions do you personally take or would be willing to take to promote peace in your community or globally? 

 

64% of adults in Ireland are extremely proud are of Team Ireland’s haul of 1 Gold, 2 Silver, and 2 Bronze medals at the 2024 Paralympics.

Katie-George Dunlevy and Eve McCrystal winning gold in the Women's B individual time trial is ranked top as the biggest achievement for Team Ireland at the 2024 Paralympics.

 

·       Nearly two-thirds (64%) of adults in Ireland are extremely proud are of Team Ireland’s haul of 1 Gold, 2 Silver, and 2 Bronze medals at the 2024 Paralympics.

        

 

·       Following the close of the 2024 Paralympics, iReach ran a nationally representative survey to gauge reaction to Team Ireland’s success. The survey delivered responses from 1,000 adults carried out by iReach Insights between 9^th and 12^th of September.

 

·       24% of adults watched the Paralympics most days this summer and 4% watched them every day.

 

·       Nearly 1 in 3 adults (31%) watched the Paralympics this summer when Team Ireland were live.

 

·       Katie-George Dunlevy and Eve McCrystal winning gold in the Women's B individual time trial is ranked top as the biggest achievement for Team Ireland, followed Roisín Ní Riain winning silver in the S13 100m backstroke and 3rd ranked was Katie-George Dunlevy and Linda Kelly winning a silver medal in the Women’s B Road Race.

 

·       42% of respondents followed the results of Team Ireland on TV screens at home, 22% followed the results on social media sites, and 18% followed the results on online news sites.

·       When asked should we send more competitors to the 2028 Paralympics, 56% of all adults wanted more athletes, 41% wanted the same again only 3% wanted less members of Team Ireland.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Which of the following is the biggest achievement for Team Ireland Paralympic Medal winners and finalists in 2024?

Q2. How proud are you in Team Ireland’s haul of medals in the 2024 Paralympics?

Q4. How often have you been watching the Paralympics this summer?

Q5. Where have you been following Team Ireland at the Paralympics?

Q7. Ddo you think Government Funding should support more, the same or less athletes at the 2028 Paralympics?

iReach Survey - 83% of adults in Ireland are extremely proud of Team Ireland’s success at the Paris Olympics

Kellie Harrington’s Gold Medal is ranked top as the biggest achievement for Team Ireland, followed by Daniel Wiffen’s Gold and Bronze Swimming medals and 3rd ranked was Paul O’Donovan and Fintan McCarthy’s Gold in Lightweight Men’s Sculls. 

• For Non-Medal Winners, Rhasidat Adeleke becoming the first Irish athlete ever to make an Olympic final in a flat sprint event and the first Irishwoman ever to reach an Olympic sprint final in the 400m medal race was ranked Top.
• 83% of adults in Ireland are extremely proud of Team Ireland’s success at the Paris Olympics.
• Kellie Harrington has already made history in Paris by becoming the first Irish woman ever to win medals at two Olympic Games. 78% of all adults agree she was right to retire ‘on a high’ from boxing.
• Following the close of the 2024 Olympics, iReach ran a nationally representative survey to gauge reaction to Team Ireland’s success. The survey delivered responses from 1,000 adults carried out by iReach Insights between 11th and 14th of August. 
• When asked how proud are you of Team Ireland’s haul of 4 Golds and 3 Bronze medals in the Paris 2024 Olympics, 83% said they were extremely proud of Team Ireland success.
• When asked should we send more competitors to the 2028 Olympics, 58% of all adults wanted more athletes, 38% wanted the same again only 4% wanted less members of Team Ireland. 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. 

The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21st February and 26th February and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of adults nationwide: 

Q1. Which of the following is the biggest achievement for Team Ireland Olympic Medal winners and finalists in 2024 ? 

Q2. How proud are you in Team Ireland’s haul of 4 Golds and 3 Bronze medals so far in 2024? 

Q3. Kellie Harrington already made history in Paris last Wednesday by becoming the first Irish woman ever to win medals at two Olympic Games. Do you agree she was right to retire ‘on a high’ from boxing ? 

Q4. Team Ireland sent 134 competitors to the 2024 Olympics across 15 sports. For 2028 Olympics in Los Angeles, do you think Government Funding should support more, the same or less athletes?

 A recent nationwide survey by iReach Insights for Pancake Tuesday

Results showed that 82% of all adults picked either Sugar or Lemon juice as the their favourite toppings across both males and females.

Nutella is the 3^rd most popular topping nationwide, followed in 4^th by Maple Syrup.  

Uniquely in Munster, Banana toppings are more popular than Maple Syrup.

Only 5% prefer a pancake with no toppings.

 

A Whisk Through Irish History of Pancake Tuesday

As the days lengthen and spring whispers its arrival, Ireland gears up for a beloved culinary tradition: Pancake Tuesday. Aso known as Shrove Tuesday in most circles, this day marks the final hurrah before the solemn season of Lent begins.

Holly and Hearth:

o   In the olden days, resourceful Irish households saved holly remnants from Christmas. Why? To ignite the fire that would cook their pancakes! These simple yet satisfying treats were a last indulgence before the Lenten fast.

o   As meat consumption was off-limits during Lent, families slaughtered animals for a grand Shrove Tuesday feast. Generous farmers ensured that their less fortunate neighbours received a share of the bounty. 

Marriage Divination:

o   Ah, love and pancakes! Shrove Tuesday was a time when weddings couldn’t happen during the fasting season. Irish Catholics abstained from marrying during Lent.

o   Hence, the period leading up to Shrovetide became a flurry of weddings. But for singletons, it was a different story. They faced societal pressure to tie the knot.

o   Skellig Night, especially in parts of Cork and Kerry, involved raucous street processions. The still-single were playfully urged to “go to the Skelligs,” the islands off the coast of Co. Kerry. Legend had it that Ash Wednesday arrived later there, leaving time for last-minute nuptials.