Only 1 in 3 adults (34%) agree that employers in Ireland are doing enough to reduce the gender pay gap, with only 1 in 5 females (22%) agreeing.

  

International Women's Day

International Women's Day (IWD) 2025, focuses on the theme "Accelerate Action." This theme emphasises the urgency of advancing gender equality, highlighting that, at the current pace, achieving full gender parity could take until 2158—over five generations from now.

This theme focuses on unlocking equal rights, power, and opportunities for all women and girls, aiming for a feminist future where no one is left behind. Central to this vision is empowering the next generation—particularly young women and adolescent girls—as catalysts for lasting change.

 

With International Women’s Day (IWD) coming up on the 8^th of March we asked adults in Ireland what they thought about gender equality in Ireland and around the world.  Survey results show significant differences in attitudes between Genders.

 

 

·       Only 1 in 3 adults (34%) agree that employers in Ireland are doing enough to reduce the gender pay gap so that women are paid the same as men, in the same or equivalent roles. This is lowest among females at 22% compared to 48% of males.

 

·       42% of adults agree that men do get behind initiatives like IWD and the goals of equality, lowest among females at 33% compared to 50% of males.

 

·       More than half (60%) of respondents agree that younger children need to be better educated on the goals of International Women’s Day (IWD) in promoting equality for future generations.

 

·       63% of respondents think children should be made aware of equality and the goals of IWD in primary school and 32% think they should be taught from secondary school onwards.

 

·       Only 14% of adults know of schools who are supporting International Women’s Day, this number is highest with adults aged 20 or younger with 34% knowing schools supporting IWD.

 

·       More than 1 in 2 (54%) of adults in Ireland think with the new government in the U.S. gender equality around the world will worsen, highest at 68% of those in their 20s.

 

 

·       Of those working, 24% say their company or place of work celebrate the day. This number is highest for adults in their 30s with 27% celebrating the day in work.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13^th and 20^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Do you think highlighting International Women’s Day (IWD) achieves anything?

Q2. Do you agree or disagree that Employers in Ireland are doing enough to reduce the Gender Pay Gap, for women to be paid the same as men, in the same or equivalent roles?

Q3. Do you agree or disagree that the Government in Ireland is doing enough to reduce the Pension Gap, to allow women to retire independently?

Q4. Do you agree or disagree that younger children need to be better educated on the goals of International Women’s Day in promoting equality for future generations?

Q5. How soon in education should awareness of Equality and the goals of International Women’s day be thought?

Q6. Do you know if Schools are doing anything to celebrate International Women Day, to raise awareness of equality amongst younger children?

Q7. Do you agree that men do get behind initiatives like International Women’s Day and the goals of equality?

Q8. Does your company or place of work do anything on the day?

Q9. Do you think the new government in the USA is having, or will have an impact on the advancing of gender equality?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

Adults in Ireland have spent on average over €61 million on second hand clothes or accessories in the last 12 months.

 

 

·       In Ireland 780,000 adults have purchased second-hand clothes in the last year totaling over €61m in 2024.

 

·       35% of adults have or plan to purchase second hand clothes/ accessories, of these 46% are Gen Z’s.

 

·       Gen Z adults have on average spent €6.5 million on second hand clothes or accessories in the last 12 months.

 

·       72% of those who have purchased second hand clothes, search for them in charity shops, 42% look for them in second hand stores, and 36% find them online.

 

·       60% of Gen Z search for second hand items from charity shops and 54% purchase them in second hand stores.

 

·       More than 1 in 3 (37%) Gen Z adults purchase second hand items in markets and 25% purchase them online.

 

·       Of those who purchase second hand items online, 43% purchase them on eBay, 38% buy from Done Deal, and 36% purchase from Etsy.

 

·       82% of Gen Z purchase from Depop, 73% purchase from Etsy, 45% purchase them from Vinted, and 45% purchase them from Facebook Marketplace,

 

·       27% of adults have sold items on Done Deal, 25% have sold items on Facebook Marketplace, 17% have sold items on Depop, and 17% have sold items on eBay.

 

·       73% of Gen Z have sold items on Depop and 36% have sold items on Vinted.

 

·       In the past 12 months, 46% of adults think they have spent less than €50, 22% think they’ve spent €50-€100, and 17% think they’ve spent €101-€150.

 

·       45% of Gen Z think they’ve spent less than €50 and 36% think they’ve spent €101-€150.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13^th and 20^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. Have you ever or do you plan to purchase second hand clothes and/or accessories (Jewellery, hand bags, shoes etc.)?

Q2. Where do you search for such purchases?

Q3. Have you purchased from any of the following Online sites?

Q4. Have you ever sold items on any of these Online sites?

Q5. How much do you think you spend on second hand clothes or accessories in the past 12 months?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

5 years on from the Covid pandemic, 57% of adults are still feeling the effects.

 

Over half (55%) of adults still have challenges with their mental health post Covid.

 

57% of Adults have a Hybrid mix of Work Environments.

 

The COVID-19 pandemic had significant impacts on employment in Ireland, with wide-ranging economic and social consequences. We asked adults in Ireland how they feel they’ve changed 5 years on.

 

·       57% of adults are still feeling the effects of the Covid pandemic, this number is highest for 25-29 year olds with 79% agreeing.

 

 

·       Nearly 2 in 3 (64%) of adults aged 20-24 are still feeling the effects of the pandemic.

 

·       Over half (55%) of adults still have challenges with their mental health post Covid.

 

·       50% of adults aged 25-29 still have challenges with their mental health with 25% of these saying their mental health has worsened post Covid.

 

·       54% of parents still have challenges with their children’s mental health post Covid, with 16% of these saying their child’s mental health has worsened.

 

·       1 in 3 adults (33%) aged 30-34 feel that their child’s mental health has worsened post Covid.

 

·       55% of adults agree that 5 years on, they socialize differently now compared to pre-Covid. This number is highest for adults aged 25-29 with 74% agreeing.

 

·       57% of adults who are currently working are using a hybrid mix of remote and office based work. This is highest for those aged 25-29 with 80% using a hybrid mix.

 

 

·       5 years on since the start of the Covid pandemic, 40% of all adults feel it impacted their own mental health and wellbeing with 67% of adults aged 18-20 agreeing it impacted their mental health.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 6^th and 13^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. The COVID-19 pandemic had significant impacts on employment in Ireland, with wide-ranging economic and social consequences.5 years on from the Covid Pandemic, do you agree that you still feel the effects of the pandemic?

Q2. Looking back, how much did it negatively affect you at the time?

Q3. Do you agree that 5 years on, you socialise differently now compared to pre-Covid?

Q4. Did you agree that your life was placed on hold during the Covid Pandemic, or do you feel it was still continuing but just in a different way?

Q5. During the Covid Pandemic, were you impacted by any of the following?

Q6. What is your current working location/situation?

Q7. Do you still have such challenges with your Mental Health post Covid?

Q8. Do you still have such challenges with your Children’s Mental Health post Covid?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

1 in 4 adults (25%) will use credit or Buy Now Pay Later (BNPL) options over Christmas.

 

 

·       It is estimated that an extra €70,773,300 will be spent over Christmas by people using credit vs. those not.

 

·       Adults in Ireland will spend €955.30 on Christmas food, drink, gifts, and decorations this year.

 

·       15% of adults tend to use credit (loans or credit card) for Christmas shopping. This number is highest for adults aged 35-44 with 25% usually using credit.

 

·       Adults in Ireland who will use credit over Christmas will spend €1,076.28 on Christmas food, drink, gifts, and decorations this year. This spend is 13% higher for those who will use credit.

 

·       29% of adults prefer to use physical debit cards when making purchases over Christmas, 21% prefer to use cash, 18% prefer to use Revolut, and 13% prefer to use credit cards.

 

·       11% of adults have used an instalment plan with no interest in their recent purchases. Of those who have used BNPL options, 51% used Klarna, 21% used Revolut, and 15% used Humm.

 

 

·       Adults in Ireland who plan to use the BNPL option will spend €833.80 on Christmas food, drink, gifts, and decorations this year.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of December and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. How much approximately do you plan to spend on:

Q2. Are you planning on buying gifts this Christmas?

Q3. Do you tend to use credit (loans or credit card) for Christmas Shopping?

Q4. What type of payment method do you prefer when making a purchase this Christmas?

Q5. What type of payment plan do you prefer when making a purchase this Christmas?

Q6. Have you used an instalment plan with no interest in your recent (last few months) purchases?

Q7. Which BNPL (buy now, pay later) provider did you use?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

 

Adults in Ireland will spend over €458 million on Black Friday and Cyber Monday deals this year.

 

 

·       With Black Friday coming up on the 24^th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023.

 

 

·       50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023.

 

·       Of those planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than €250. The average spend per adult is €190.48.

 

 

·       48% of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to save on Christmas presents this year.

 

 

·       Over 1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.

 

 

·       32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, down 1% from 2023.

 

·       43% of respondents not making a purchase do not feel the need to buy any item this Black Friday/ Cyber Monday and 41% don’t think the price reductions are enticing enough to make a purchase.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7^th and 14^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Did you make a Black Friday/Cyber Monday purchase in 2023?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2024?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

Q6. To what extent do you agree or disagree with the following: 

Q7. How important is Black Friday /Cyber Monday to your Christmas Shopping and Gifting plans?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as US President.

 

Over half (58%) of adults think with Trump as President it won’t create an environment for a ceasefire in the Middle East Conflict.

 

 

·       64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as President. Of these, 31% think the world will be much more dangerous.

 

 

·       73% of women think the world will be a more dangerous place with Trump as President compared to 54% of males.

 

 

·       Over half (58%) of adults think with Trump as President it will not create an environment for a ceasefire in the Middle East conflict.

 

·       65% of females do not think Trump will create a peaceful environment for a ceasefire in the Middle East compared to 50% of males.

 

·       With Trump as president 52% do not think there will be a ceasefire in the invasion of Ukraine by Russia.

 

·       61% of females do not think Trump will create an environment for a ceasefire in Ukraine compared to 42% of males.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q2. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q3. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President? 

63% of adults think that with Trump being elected as the next US President will be negative for Ireland.

 

More than 1 in 10 (11%) are now more likely to vote for a current coalition party given Trump’s election.

 

 

·       Nearly half (49%) of adults think that with Trump as the next US President there will be a negative impact on the cost-of-living in 2025.

        

 

·       Of those who think there will be negative impacts on Ireland due to Trumps re-election, 68% think it will weaken the global economy driven by the US trade tariffs.

 

 

·       63% think there will be a reduction in Foreign Direct Investment (FDI) by US companies in Ireland and 62% think there will be a reduction in tax receipts from US companies based in Ireland.

 

 

·       15% of adults think having Trump as US President there will be a positive impact on Ireland. Of these, 45% think there will be a general improvement in the Global economy driven by the US economy growth.

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 5^th and 12^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you think Donald Trump being elected as next US President will be positive for Ireland?

Q2. What will be the positive impacts on Ireland?

Q3. What will be the negative impacts on Ireland?

Q4. Do you think Donald Trump as the next US President will have a negative or positive impact on your cost of living in 2025?

Q5. Do you think Trump as the next US President, will create an environment for a ceasefire in the invasion of Ukraine by Russia?

Q6. Do you think Trump as the next US President, will create an environment for a ceasefire in the Middle East conflict?

Q7. Do you think the world will be a more dangerous place with increased regional conflicts with Donald Trump as President?

Q8. The Irish government has called for a General Election on the 29^th of November. Will Donald Trump’s election as the next US president change how you had planned to vote?