1.8 million households in Ireland plan to spend
this Christmas season with total spend projected to be €1.67 billion.
· The
majority of adults in Ireland (92%) plan on buying gifts this Christmas with the
average amount adults plan to spend on Christmas gifts and presents is €555.
o
There is a fall in expected spend in 2025 from €597
last year.
· 30%
of respondents start or plan to start buying gifts for different people mainly
in December (down 6% from 2024), 23% start 2-3 months before, and 11% start and
plan throughout the year.
· Adults
in Ireland will spend on average €204 on food for Christmas at home, this is an
increase from €193 in 2024.
· Adults
plan to spend €103 on drink for Christmas at home, this is also an increase
from €100 in 2024.
· More
than 1 in 3 adults (37%) say their budget for Christmas shopping is greater
than what they spent last year.
· Of
those who shop early 57% do so to spread costs throughout the year and 55% shop
early to save stress. However, 17% of adults always leave their shopping until
the last minute.
·
Nearly half (48%, up 3%
from 2024) of adults do the majority of shopping an even mix of online and
in-store. 31% shop mainly in-store and 21% shop mainly online
· 18%
of adults tend to use credit (loans or credit cards) for Christmas shopping.
This is highest for adults aged 35-44 with 29% tending to use credit for
shopping.
For more statistics you can visit us at our blog: https://ireachhq.com/blog
About
iReach Insights
iReach
Insights provides a range of research and market intelligence services in
Ireland and Europe. iReach has built a Consumer Decisions Research Panel of
40,000 members in Ireland, delivering robust research insights. The survey
questions were included in the Nationally Representative iReach Consumer
Decisions Omnibus run between the 13th and 20th of November
and has a 3% Confidence Interval and 95% Confidence Level.
Questions
asked of adults nationwide:
Q1.
Do you have a set budget for Christmas spending this year?
Q2.
Is this budget likely to be greater or less than what you spent last year?
Q3.
How much approximately do you plan to spend on:
Q4.
Are you planning on buying gifts this Christmas?
Q5.
When did you start, or plan to buy gifts for different people, children,
partner, parents for Christmas?
Q6.
Do you shop early to:
Q7.
Is the majority of your spending done…
Q8.
Do you tend to use credit (loans or credit card) for Christmas Shopping?
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com
or phone 086 8506364
