Many believe the Rose of Tralee promotes all things that are stereotypically Irish and 68% believe stereotypes of Irish people can be good for tourism.

iReach Insights Press Release

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28th August 2019

Many believe the Rose of Tralee promotes all things that are stereotypically Irish and 68% believe stereotypes of Irish people can be good for tourism.

The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%)

The most agreed upon stereotypes were that Irish people are very friendly (85%) and funny (71%)

64% of people said a majority of stereotypes about Irish people have some truth to them

The Rose of Tralee winner was announced last night as the Limerick Rose. The Rose of Tralee promotes all things stereotypically Irish and with this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults’ opinions on Irish stereotypes and do these stereotypes have a positive impact on Ireland?

The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%).

The stereotypes that were most well known were: 1. Irish people are very friendly (94%), 2. St. Patrick’s Day is crazy in Ireland (85%), and 3. The Irish are lucky (81%).

Of the stereotypes given, 85% agreed that Irish people were very friendly, while 71% agreed that Irish people are very funny.  2 in 3 (68%) adults agreed that Irish people swear a lot.

Some stereotypes were less agreed on, as only 15% agreed that everyone in Ireland is extremely Catholic.

There were also a few stereotypes that divided people almost evenly down the middle. 46% agreed that everyone in Ireland knows each other, 46% agreed that the Irish are lucky, and 49% agreed that Ireland is covered in green rolling hills and cobblestone walls.

2 in 3 adults (68%) believe stereotypes of Irish people can be good for tourism. 64% of people said that a majority of Irish stereotypes about Irish people have some truth to them, but 59% say that a majority of stereotypes are no longer entirely accurate. 56% of adults believe that Irish people are unique from each other, but 39% still agreed that Irish people can be very similar. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20th-27th of June and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

What do you think people typically think of when they think of Ireland?

Which of the following Irish stereotypes are you familiar with?

Which of the following Irish stereotypes do you agree with?

Please state how much you agree or disagree with the following statements.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

9 in 10 adults believe Ireland is an expensive place to buy food and drink

iReach Insights Press Release

SIGN UP, TAKE PART in our surveys for free and GET REWARDED! iReach Conversations 

22nd August 2019

9 in 10 adults believe Ireland is an expensive place to buy food and drink. 

The average amount spent each month per person is €182

The top three food/drink categories consumers say are the most expensive are: 1. Alcohol (75%), 2. Meat (62%), and Fruits/Vegetables (36%)

The top three methods for keeping grocery costs down were: 1. Shop at cheaper stores (60%), 2. Look for coupons/savings (49%), and 3. Buy in bulk (47%)

65% believe Ireland should put laws in place to lower food and drink costs

According to a recent study done by Eurostat, Ireland is the fourth most expensive country in the world for food and non-alcoholic drinks, and the second most expensive for alcoholic drinks. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the price of food and drink in Ireland.

Overall, 9 in 10 adults (88%) believe Ireland is an expensive place to buy food and drink. The top three food/drink categories consumers say are the most expensive are: 1. Alcohol (75%), 2. Meat (62%), and Fruits/Vegetables (36%). The most frequently purchased categories are: 1. Fruits/Vegetables (69%), 2. Meat (54%), and 3. Breads/Cereals (53%). Males are twice as likely (23%) to frequently purchase alcohol than females (11%). 4 in 5 females (78%) frequently purchase fruits/vegetables, but only 3 in 5 males (60%) do.

The average amount spent each month per person was €182. The average spend for 18-34 year olds was €165, while for adults 34-54 it is €188 and the average spend for over 55 years is €192. The regions in Ireland’s average spends were: Dublin: €174, Rest of Leinster €162, Munster €209 and €167 in Connacht/Ulster.

The top three things people would spend money on if food/drink wasn’t so expensive were: 1. Savings (61%), 2. Holidays (56%), and 3. Home Improvement (42%). The top three methods for keeping grocery costs down were: 1. Shop at cheaper stores (60%), 2. Look for coupons/savings (49%), and 3. Buy in bulk (47%).

9 in 10 Irish adults (91%) wish food and drink was less expensive in Ireland, with 3 in 5 (65%) saying Ireland should put laws in place to lower food and drink costs.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you think Ireland is an expensive place to buy food/ drink?

What do you think are the most expensive food/ drink categories?

Which do you buy most frequently?

What do you typically spend on groceries each month (per person)?

If food and drink wasn’t so expensive, what would you spend your money on instead?

How do you keep grocery costs down?

Do you wish food/ drink was less expensive in Ireland?

Do you think Ireland should put laws in place to lower food/ drink costs?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com