Reach Insights Press Release
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Irish shoppers to spend on average €606 this
Christmas
89% feel some extra financial pressure at Christmas time
42% will attend Christmas mass, a drop of 16% from 2017
With 2018
coming to a close and the holiday season well underway, Christmas is very much
at the forefront of our minds. To learn more about Christmas plans and spending
in Ireland, iReach has recently conducted a survey of 1001 people.
It is estimated
that the average shopper will spend just over €606 over the Christmas period, with an enormous 89% of respondents who say there is
extra financial pressure at this time of the year. Similarly, 78% of people
believe that they may feel the effects of over-spending during Christmas in
January.
The most
popular Christmas activities of respondents are Christmas shopping (74%), followed
by going to Christmas Markets (40%), office parties (29%) and Christmas Mass at
42%, though Mass attendance has seen a sharp decline of 16% from 2017.
Interestingly
Mass attendance in far higher among those aged over 55 (58%) than amongst
younger adults (33%). Conversely, a far higher percentage of 18-34 year old’s
(17%) go ice-skating over Christmas, compared to just 1% of older adults.
80% of Irish
people prefer spending Christmas at home rather than abroad and 61% find that
they are more charitable at this time of the year.
Only 26% are
planning a night out to celebrate the New Year with more than twice as many
people (54%) who will stay in on New Year’s Eve and stay up for the countdown.
Just under one in four will commit to making a New Year’s Resolution whilst 56%
will try to eat healthier after Christmas.
About
iReach Insights
iReach
Insights provides a range of research and market intelligence services in Ireland
and Europe. iReach has built a Consumer Decisions Research Panel of 40,000
members in Ireland, delivering robust research insights. The survey questions
were included in the Nationally Representative iReach Consumer Decisions
Omnibus run between the 6th December and the 13th
December and has a 3% Confidence Interval and 95% Confidence Level.
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.