Despite some controversial views on St. Patrick’s Day among the adults in Ireland, it still remains one of the most popular and celebrated festivals all around the world

iReach Insights Press Release

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13th March 2019

Despite some controversial views on St. Patrick’s Day among the adults in Ireland, it still remains one of the most popular and celebrated festivals all around the world

Overall, the majority (71%) enjoy St. Patrick’s Day.

64% believe that it portrays Ireland positively.

Nevertheless, 88% are worried that too much alcohol is consumed during this festival.

It’s that time of a year again, St. Patrick’s Day is approaching. Soon not only the streets of Dublin and Ireland as a whole, but also in many other parts of the world will blossom into green, white and orange. The spirit of Saint Patrick’s Day fascinates many people worldwide every year, but what do the adults in Ireland themselves think about this day?

A nationally representative survey of 1001 people carried out by iReach shows that 71% of adults in Ireland like Saint Patrick’s Day. This result is supported by the fact that 64% believe that St. Patrick's Day casts a good light on Ireland.

A large proportion (77%) of people in Ireland are proud to see that this national holiday is celebrated in many places around the world. 61% even assume that the parades outside the country are better than here in Ireland.

Nonetheless, 79% are concerned that St. Patrick’s Day feeds into Irish stereotypes of drinking. The majority (88%) thinks that too much alcohol is consumed on Patrick’s Day.

Moreover, 60% are afraid that St. Patrick’s Day is too commercialised nowadays. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 21st February to the 26th February and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you like Saint Patrick’s Day?

How will you celebrate Saint Patrick’s Day this year?
Will you be wearing green on Saint Patrick’s Day?
Will you drink alcohol on Saint Patrick’s Day?
Will you drink a green beer on Saint Patrick’s Day?
How would you describe the level of alcohol consumption on St. Patrick’s Day?
How much do you agree or disagree with the following statements?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com