Friday 14 July 2023

 

38% of Gen Z state that they play online games, with 6% more males (41%) and a high level of females (35%).

 

·       43% of males agree that they have made friends from gaming, while 39% of females said so.

 

·       Instagram (91%) is the most used social platform among Gen Z, followed by WhatsApp (82%), Snapchat (77%) and TikTok (73%).

 

·       72% of online gamers indicate their favourite aspect of gaming is a time to relax and unwind, with females (73%) and males (71%) roughly the same.

 

 

·       59% of online game players play games on their smart devices, with 37% more females (80%) than males (43%), followed by PlayStation which is used by 48% of online players.

 

·       Pinterest (39%), WhatsApp (39%) and Instagram (38%) are the most trusted social media platforms for Gen Z. Facebook (11%), Twitter (14%) and Reddit (18%) are the least trusted platforms.

 

 

·       Gen Z uses social media more often now than in 2018, with the evening (48%) being the most prevalent time of the day.

 

 

Questions asked:

 

Q1: Do you play online games?

Q2: What Platforms or Devices do you play games on?

Q3: Do you agree that you have made friends from gaming?

Q4: What is your favourite aspect of gaming?

Q5: What social platforms (sites or apps) do you use?

Q6: For each of the Social platforms listed, how much do you trust the content seen and shared media platforms? Scale 1 to 10 where 10 is Trust 100% and 1 is Trust 0%.

Q7: When do you normally use social media?

 

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd  - 29th of July and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
oisin.byrne@ireachhq.com

 

 

80% of parents think Gen Z children are not as resilient as they once were due to social media pressure.

 

·       The rate of cyberbullying among youths has largely increased to 28% in 2023 since 2017.

 

·       Snapchat (74%, an increase of 41% from 2017) is the most common place for personal cyberbullying to take place.

 

 

·       Of those who think Gen Z children are not as resilient as they once were, 72% think it’s due to body image pressure followed by Cyberbullying.

 

·       Most youths witnessed cyberbullying on Snapchat (62%), Instagram (48%), and TikTok (44%).

 

 

·       There has been a big drop in the number of youths who are likely to report cyberbullying, down 16% from 2017 to 50%.

 

·       There has been a sharp increase in the rates of witnessing cyberbullying, up 36% from 2017.

 

 

·       Almost 9 in 10 (85%) now think there should be more restrictions on websites and apps in order to prevent cyberbullying. There has been a notable jump in the number of males agreeing.

 

 

Questions asked:

 

Q1: You mentioned that you think Gen Z children not as resilient as they once were. Which of the following are reasons why you think this?

Q2: Which of the following are key ways for Gen Z children to build resilience?

Q3: Which of following would you say are the future benefits of building resilience for girls?

Q4: Have you ever been a victim of cyberbullying?

Q5: On what websites / apps did this incidence of cyberbullying affecting you take place?

Q6: If you were experiencing cyberbullying, how likely would you be to tell someone?

Q7: Have you ever witnessed cyberbullying happening to another person?

Q8: On what websites / apps did you witness cyberbullying?

Q9: Do you think there should be more restrictions on websites and apps in order to prevent cyberbullying?

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

 

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd  - 29th of June and has a 3% Confidence Interval and 95% Confidence Level.

 

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
oisin.byrne@ireachhq.com