Thursday, 6 December 2018

Irish shoppers saved a total of €297 million over the Black Friday Weekend

Reach Insights Press Release

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6th December 2018
Irish shoppers saved a total of €297 million over the Black Friday Weekend, with the Average Saving at €122 per person

65% of young adults say it was easy to overspend on Black Friday and Cyber Monday

Nonetheless, 84% estimated they saved up to €200 during the sales

With Black Friday Weekend having come and gone for 2018, iReach has conducted a nationally representative survey of 1001 people which highlights the mixed feelings Irish people have about the ever-growing shopping phenomenon. Of those asked, 51% of respondents shopped over the Black Friday Weekend.

For those who did partake, 84% believe that they saved as much as €200 in the sales with the average saving per person estimated to €122.

In total, it is estimated that Irish shoppers saved an enormous €297 million over Black Friday Weekend.

Black Friday at 72% remains by a large distance the most popular day of the sales weekend to spend money on, with only 27% spending on Cyber Monday. Although this figure is higher as would be expected among younger people at on 34%.

Additionally, 65% of young adults say that it was easy to overspend over the Black Friday Weekend, as only 25% felt that this year’s edition was useful for getting good deals on products.

Unsurprisingly, as has a been the trend over the last number of years, most shopping over Black Friday Weekend was conducted online rather than in-store (25% vs 16%). However, for over 55s in-store shopping remains the more popular option over online (19% vs 13%), whereas for 18-34-year-olds the reverse is true, with 31% shopping online compared to less than half this number, 14% who shop in-store. 56% of those asked believe that shopping in-store on Black Friday is not worth the hassle.

A great deal of scepticism remains around both Black Friday and Cyber Monday, with 43% who say they are nothing special for deals, as well only 22% believing Black Friday offers the lowest in-store prices of the year and just 17% who say that Cyber Monday offers the lowest online prices of the year.

About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd November and the 28th November and has a 3% Confidence Interval and 95% Confidence Level.

 iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne

T: 01-214 3740 or email: PR@ireachhq.com


Tuesday, 4 December 2018

The government announced plans to establish women-only professorships in Third Level institutions, 42% think these plans are not necessary.

Reach Insights Press Release

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4th December 2018
57% think that there are too few women in high political office.

71% think the ideal situation is to have equal numbers of women and men in high political office and business.

41% think that gender quotas are a good way to ensure fair representation. 

41% do not think that gender quotas are successful in ensuring that positions are filled by the most qualified candidate

Gender inequality issues have once again been thrown into the spotlight following the incident during the award of the inaugural Ballon d’Or for women’s football to Lyon striker Ada Hegerberg on 3rd December.

Ada Hegerberg gave an empowering speech encouraging more girls to play football, saying that the award is a ‘huge step for women’s football’. Her remarks were however overshadowed when she was asked by the presenter to twerk live on stage.

Such gender inequality issues are not isolated to sport and were the focus of a nationally representative survey of 1,000 adults in Ireland which iReach Insights conducted following the government’s recent announcement of plans to establish women-only professorships in Third-level institutions as a measure to tackle structural gender inequality. iReach’s survey was carried out to
understand the national perspectives on gender issues in both business and political office in Ireland.

When asked about the plans to establish women-only professorships in Third Level institutions 42% of adults think these plans are not necessary and a third (32%) think these plans will be successful in ensuring the proper representation of women in Third-level education.

Thinking about politics in Ireland today, 57% consider that there are too few women in high political office. The majority (71%) think the ideal situation when it comes to the number of women and men in high political office is to have equal men and women. Thinking about high political office, 64% believe that it is easier for men to get these roles.

In business, thinking about Ireland today 53% think there are too few women in top executive business positions. The majority (71%) think the ideal situation for the gender balance of the business world is to have the same number of men as women. 12% think having more women than there currently are but still not as many women as men. 66% think it is easier for men to get top executive business positions than women.

Forty one percent agree that gender quotas are a good way to ensure fair representation but 41% do not think that gender quotas are successful in ensuring that position are filled by the most qualified candidates.


About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd November and the 28th November and has a 3% Confidence Interval and 95% Confidence Level.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com