Tuesday, 10 September 2019

Adults in Ireland spend over €820 million on their pets each year


iReach Insights Press Release


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                 10th September 2019
      
Adults in Ireland spend over €820 million on their pets each year


Overall 6 in 10 adults (58%) in Ireland own a pet or multiple pets.

    The top three most popular pets in Ireland that adults own are: Dog (68%), Cat (40%), and Fish (13%).

    The biggest drawback for adults owning a pet is the inability to holiday easily with a pet at 57% and initial cost of purchase (37%).


In Ireland over 1.7 million adults have a pet. Over three-quarters of adults (76%) own a pet for companionship and the rest own an animal for emotional support, responsibility, protection or activities they can undertake with their pet. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how important are pets nowadays.

2 in 5 adults (37%) wouldn’t get a pet due to the high initial cost of purchase, while others wouldn’t due to the cost of food and accessories (28%).

1 in 4 adults (24%) believe the worst type of pet for a neighbour to have is a dog and 22% of adults think a rodent is the worst type of pet a neighbour could have. Luckily only 4% of adults actually have pet rodents.

The average amount adults spend on their pets each month is €40. Dog owners spend an average of €43 a month on their dogs and cat owners spend an average of  €31 a month on their pets. Males tend to spend more on their pets with an average spend of €32 a month and females spend €27 a month.

Overall adults in Ireland spend an average of €68.4 million (approx.)on their pets each month or just over €820m each year.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants

Do you have a pet (or pets)?
What type of pet (s) do you own?
How much does it cost you per month to own a pet or pets?
What is the worst type of pet for a neighbour to have?
What are the biggest benefits of owning a pet?
What are the biggest drawbacks of owning a pet?


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com


Wednesday, 4 September 2019

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.

iReach Insights Press Release

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4th September 2019

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.


60% believe e-commerce is the future of shopping

18-34 year olds (59%) more likely to spend more because of e-commerce websites than those 35-54 (35%) or 55+ (25%)

Irish adults are 10% more likely to compare online prices when shopping online (83%) than when shopping in-store (73%)

77% of adults in Ireland use online reviews to help them make purchasing decisions.

Half (51%) of Irish consumers are likely to browse in-store, then purchase online


As Brexit is looming, the CCPC (Consumer and Competition Protection Commision) has warned that Brexit could have an impact on online shopping from UK websites and taxes could be imposed on items bought as well as consumers rights may be subject to change. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how consumers make decisions across purchasing channels in a new e-commerce era.

94% of Irish adults have shopped online, with the average consumer purchasing online once a month. Males (12%) and females (11%) are equally likely to shop more than once a month, as are those 18-34 (13%) compared to those 35-54 (13%). Consumers 55+ are the least likely to shop more than once a month, at only 7%.

The main appeals of online shopping are: 1. Ease of Purchase (63%), 2. Convenience of Staying Home (58%), and 3. Better Deals (58%). 3 in 5 adults (61%) are interested in using e-commerce websites, while 60% think e-commerce is the future of shopping.

76% are likely to look at online reviews before making an online purchase, compared to the 62% that are likely to look at online reviews before making an in-store purchase. 83% are likely to compare prices online before purchasing online compared to 73% who compare online prices before purchasing in store. Those aged 55 and over are less likely (65%) to use online price comparison tools for in-store purchases.

77% use online reviews to help them make a purchasing decision. Half (51%) are likely to browse in-store and then purchase online. 59% of adults aged 18-34 say that the accessibility of e-commerce has led them to spend more than they would have if they were limited to traditional brick-and-mortar stores, compared to 35% of 35-54 year olds and 25% of those over the age of 55+. Overall, 4 in 5 adults (80%) are satisfied with the purchases they make online.





About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Have you ever shopped online?
How frequently do you make online purchases?
Please state how likely you would be to take the following actions.
What do you think are the main appeals of online shopping?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com

Wednesday, 28 August 2019

Many believe the Rose of Tralee promotes all things that are stereotypically Irish and 68% believe stereotypes of Irish people can be good for tourism.

iReach Insights Press Release

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28th August 2019


Many believe the Rose of Tralee promotes all things that are stereotypically Irish and 68% believe stereotypes of Irish people can be good for tourism.


The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%)

The most agreed upon stereotypes were that Irish people are very friendly (85%) and funny (71%)

64% of people said a majority of stereotypes about Irish people have some truth to them


The Rose of Tralee winner was announced last night as the Limerick Rose. The Rose of Tralee promotes all things stereotypically Irish and with this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults’ opinions on Irish stereotypes and do these stereotypes have a positive impact on Ireland?

The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%).

The stereotypes that were most well known were: 1. Irish people are very friendly (94%), 2. St. Patrick’s Day is crazy in Ireland (85%), and 3. The Irish are lucky (81%).

Of the stereotypes given, 85% agreed that Irish people were very friendly, while 71% agreed that Irish people are very funny.  2 in 3 (68%) adults agreed that Irish people swear a lot.

Some stereotypes were less agreed on, as only 15% agreed that everyone in Ireland is extremely Catholic.

There were also a few stereotypes that divided people almost evenly down the middle. 46% agreed that everyone in Ireland knows each other, 46% agreed that the Irish are lucky, and 49% agreed that Ireland is covered in green rolling hills and cobblestone walls.

2 in 3 adults (68%) believe stereotypes of Irish people can be good for tourism. 64% of people said that a majority of Irish stereotypes about Irish people have some truth to them, but 59% say that a majority of stereotypes are no longer entirely accurate. 56% of adults believe that Irish people are unique from each other, but 39% still agreed that Irish people can be very similar. 




About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20th-27th of June and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

What do you think people typically think of when they think of Ireland?
Which of the following Irish stereotypes are you familiar with?
Which of the following Irish stereotypes do you agree with?

Please state how much you agree or disagree with the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com

Thursday, 22 August 2019

9 in 10 adults believe Ireland is an expensive place to buy food and drink

iReach Insights Press Release

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22nd August 2019

9 in 10 adults believe Ireland is an expensive place to buy food and drink. 


The average amount spent each month per person is €182

The top three food/drink categories consumers say are the most expensive are: 1. Alcohol (75%), 2. Meat (62%), and Fruits/Vegetables (36%)

The top three methods for keeping grocery costs down were: 1. Shop at cheaper stores (60%), 2. Look for coupons/savings (49%), and 3. Buy in bulk (47%)

65% believe Ireland should put laws in place to lower food and drink costs


According to a recent study done by Eurostat, Ireland is the fourth most expensive country in the world for food and non-alcoholic drinks, and the second most expensive for alcoholic drinks. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the price of food and drink in Ireland.

Overall, 9 in 10 adults (88%) believe Ireland is an expensive place to buy food and drink. The top three food/drink categories consumers say are the most expensive are: 1. Alcohol (75%), 2. Meat (62%), and Fruits/Vegetables (36%). The most frequently purchased categories are: 1. Fruits/Vegetables (69%), 2. Meat (54%), and 3. Breads/Cereals (53%). Males are twice as likely (23%) to frequently purchase alcohol than females (11%). 4 in 5 females (78%) frequently purchase fruits/vegetables, but only 3 in 5 males (60%) do.

The average amount spent each month per person was €182. The average spend for 18-34 year olds was €165, while for adults 34-54 it is €188 and the average spend for over 55 years is €192. The regions in Ireland’s average spends were: Dublin: €174, Rest of Leinster €162, Munster €209 and €167 in Connacht/Ulster.

The top three things people would spend money on if food/drink wasn’t so expensive were: 1. Savings (61%), 2. Holidays (56%), and 3. Home Improvement (42%). The top three methods for keeping grocery costs down were: 1. Shop at cheaper stores (60%), 2. Look for coupons/savings (49%), and 3. Buy in bulk (47%).

9 in 10 Irish adults (91%) wish food and drink was less expensive in Ireland, with 3 in 5 (65%) saying Ireland should put laws in place to lower food and drink costs.





About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Do you think Ireland is an expensive place to buy food/ drink?
What do you think are the most expensive food/ drink categories?
Which do you buy most frequently?
What do you typically spend on groceries each month (per person)?
If food and drink wasn’t so expensive, what would you spend your money on instead?
How do you keep grocery costs down?
Do you wish food/ drink was less expensive in Ireland?
Do you think Ireland should put laws in place to lower food/ drink costs?


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com

Tuesday, 30 July 2019

78% of adults in Ireland believe reality TV can have a damaging impact on mental health

iReach Insights Press Release

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30th July 2019

78% of adults in Ireland believe reality TV can have a damaging impact on mental health


38% watch reality television, with females (49%) being twice as likely as males (27%) to watch

Women (59%) are twice as likely as men (38%) to believe the relationships on reality TV are faked.

68% agree that Love Island sets impossible physical goals for viewers

54% adults believe that the relationships developed in Love Island are faked.


The line between reality and reality TV becomes increasingly blurred, and the success of popular shows like Love Island has continued to further stereotypes and beauty ideals. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on reality TV and how it can influence society.

2 in 5 adults (38%) watch reality television, with females (49%) being twice as likely as males (27%) to watch. Half (51%) of those 18-34 watch reality TV. The most popular genre of reality TV is cooking shows (24%), followed closely by lifestyle (20%). Half of reality TV watchers (46%) watch reality TV on a weekly basis.

1 in 5 (20%) Irish adults believe that Love Island reflects real people, while 1 in 4 (24%) believe it reflects real situations. 18% believe it portrays people fairly, and 21% think that the people in this year’s Love Island are genuine. 54% adults believe that the relationships developed in Love Island are faked. Women (59%) are twice as likely as men (38%) to believe the relationships are faked.

78% of adults agree that reality TV can have a damaging impact on mental health, while 68% agree that Love Island sets impossible physical goals for viewers. When asked if respondents felt the need to be more attractive after watching Love Island, 31% wouldn’t change themselves but said it does make them unhappy with how they look, 26% said they would try to get in shape, and 6% would consider plastic surgery.

The most popular talent reality TV shows were: 1. X Factor (55%), 2. The Voice (42%), and 3. Ireland’s Got Talent (35%). The shows watched most frequently live (either every episode or most episodes live) were: 1. Dancing with the Stars (36%), 2. X Factor (31%), and 3. The Voice (29%).

The most popular cooking reality TV shows were: 1. The Great British Bake-Off (51%), 2. MasterChef (48%), and 3. Hell’s Kitchen (30%). The shows watched most frequently live (either every episode or most episodes live) were: 1. The Great Irish Bake-Off (36%), 2. The Great British-Bake-Off (34%), and 3. Top Chef (34%).

The most popular lifestyle reality TV shows were: 1. Big Brother (39%), 2. Love Island (30%), and 3. Keeping Up With the Kardashians (19%). The shows watched most frequently live (either every episode or most episodes live) were: 1. Love Island (46%), 2. Big Brother (32%), and 3. The Bachelor/Bachelorette (28%).  



About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18th-25th July and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Do you watch reality TV?
What is your preferred genre of reality TV to watch?
How frequently do you watch reality TV?
What lifestyle/talent/cooking reality TV shows are you familiar with?
What lifestyle/talent/cooking reality TV shows have you watched?
How frequently do you watch each of these shows?
Thinking specifically about Love Island, please state how much you agree or disagree with each of the following statements.
Did you ever feel the need to be more attractive after watching reality TV shows like Love Island?


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com

Thursday, 25 July 2019

3 in 5 adults believe nuclear energy is unsafe and shouldn’t be invested in.

iReach Insights Press Release

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25th July 2019

3 in 5 adults believe nuclear energy is unsafe and shouldn’t be invested in. 


Females 20% more likely to believe nuclear energy is unsafe. Males 15% more likely to support Ireland investing in nuclear energy

Common responses to how nuclear energy makes people feel were: 1. Nervous (50%), 2. Anxious (38%), and 3. Scared (32%)

18-34 year olds are the most likely (42%) to believe that nuclear energy is safe, but the least likely to support investing in it (36%)


The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy for cheap. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the potential of nuclear energy being used in Ireland.

3 in 5 adults (61%) believe nuclear energy is unsafe. Females (72%) are more likely than males (49%) to view nuclear energy as unsafe. Those aged 18-34 were the most likely to believe nuclear energy is safe (42%), compared to 35-54 year-olds (38%) and those over 55 (37%).

Of those who believed nuclear energy was safe, the top two reasons were: 1. New technology makes it safer (74%) and 2. Proper regulation can make it safe (73%). Of those who believed nuclear energy was unsafe, the top two reasons were: 1. Nuclear accidents could happen again (84%) and 2. Human error makes the process dangerous (73%).

When asked how the idea of nuclear energy makes people feel, the top three most common responses were: 1. Nervous (50%), 2. Anxious (38%), and 3. Scared (32%).

Overall, 3 in 5 adults (62%) believe that Ireland should not invest in nuclear energy. Males (46%) were more likely than females (31%) to support Ireland investing in nuclear energy. Those 55+ (40%) were the most likely to support investing in nuclear energy compared to 18-34 (36%) and 35-54 (39%) year olds.

Of those who support investing in nuclear energy, the top three reasons were: 1. Low carbon emissions (70%), 2. High energy density (56%), and 3. Extremely reliable (45%). Of those against investing in nuclear energy, the top three reasons were: 1. Nuclear accidents (75%), 2. Radioactive waste is bad for the environment (71%), and 3. Expensive to dispose of radioactive waste (62%). 





About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Do you think Ireland should invest in using Nuclear Energy?
Why do you think Ireland should utilize Nuclear Energy?
Why do you think Ireland should NOT utilize Nuclear Energy?
Do you think nuclear energy is safe?
Why do you think nuclear energy is safe?
Why do you think nuclear energy is NOT safe?
How would you describe how the idea of nuclear energy makes you feel?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com