Tuesday, 10 September 2019

Adults in Ireland spend over €820 million on their pets each year


iReach Insights Press Release


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                 10th September 2019
      
Adults in Ireland spend over €820 million on their pets each year


Overall 6 in 10 adults (58%) in Ireland own a pet or multiple pets.

    The top three most popular pets in Ireland that adults own are: Dog (68%), Cat (40%), and Fish (13%).

    The biggest drawback for adults owning a pet is the inability to holiday easily with a pet at 57% and initial cost of purchase (37%).


In Ireland over 1.7 million adults have a pet. Over three-quarters of adults (76%) own a pet for companionship and the rest own an animal for emotional support, responsibility, protection or activities they can undertake with their pet. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how important are pets nowadays.

2 in 5 adults (37%) wouldn’t get a pet due to the high initial cost of purchase, while others wouldn’t due to the cost of food and accessories (28%).

1 in 4 adults (24%) believe the worst type of pet for a neighbour to have is a dog and 22% of adults think a rodent is the worst type of pet a neighbour could have. Luckily only 4% of adults actually have pet rodents.

The average amount adults spend on their pets each month is €40. Dog owners spend an average of €43 a month on their dogs and cat owners spend an average of  €31 a month on their pets. Males tend to spend more on their pets with an average spend of €32 a month and females spend €27 a month.

Overall adults in Ireland spend an average of €68.4 million (approx.)on their pets each month or just over €820m each year.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants

Do you have a pet (or pets)?
What type of pet (s) do you own?
How much does it cost you per month to own a pet or pets?
What is the worst type of pet for a neighbour to have?
What are the biggest benefits of owning a pet?
What are the biggest drawbacks of owning a pet?


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com


Wednesday, 4 September 2019

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.

iReach Insights Press Release

SIGN UP, TAKE PART in our surveys for free and GET REWARDED! iReach Conversations 

4th September 2019

94% of adults in Ireland have shopped online and Brexit may have a direct negative impact on Irish consumers buying from UK websites.


60% believe e-commerce is the future of shopping

18-34 year olds (59%) more likely to spend more because of e-commerce websites than those 35-54 (35%) or 55+ (25%)

Irish adults are 10% more likely to compare online prices when shopping online (83%) than when shopping in-store (73%)

77% of adults in Ireland use online reviews to help them make purchasing decisions.

Half (51%) of Irish consumers are likely to browse in-store, then purchase online


As Brexit is looming, the CCPC (Consumer and Competition Protection Commision) has warned that Brexit could have an impact on online shopping from UK websites and taxes could be imposed on items bought as well as consumers rights may be subject to change. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how consumers make decisions across purchasing channels in a new e-commerce era.

94% of Irish adults have shopped online, with the average consumer purchasing online once a month. Males (12%) and females (11%) are equally likely to shop more than once a month, as are those 18-34 (13%) compared to those 35-54 (13%). Consumers 55+ are the least likely to shop more than once a month, at only 7%.

The main appeals of online shopping are: 1. Ease of Purchase (63%), 2. Convenience of Staying Home (58%), and 3. Better Deals (58%). 3 in 5 adults (61%) are interested in using e-commerce websites, while 60% think e-commerce is the future of shopping.

76% are likely to look at online reviews before making an online purchase, compared to the 62% that are likely to look at online reviews before making an in-store purchase. 83% are likely to compare prices online before purchasing online compared to 73% who compare online prices before purchasing in store. Those aged 55 and over are less likely (65%) to use online price comparison tools for in-store purchases.

77% use online reviews to help them make a purchasing decision. Half (51%) are likely to browse in-store and then purchase online. 59% of adults aged 18-34 say that the accessibility of e-commerce has led them to spend more than they would have if they were limited to traditional brick-and-mortar stores, compared to 35% of 35-54 year olds and 25% of those over the age of 55+. Overall, 4 in 5 adults (80%) are satisfied with the purchases they make online.





About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th-11th July and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Have you ever shopped online?
How frequently do you make online purchases?
Please state how likely you would be to take the following actions.
What do you think are the main appeals of online shopping?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: 
PR@ireachhq.com