Tuesday 19 November 2019

Almost 6 in 10 people (58%) save money by having a Smart Home

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 

19th November 2019


·        15% of people in Ireland have installed Smart Home technology, however 31% would like to implement Smart Home technology in the future.

·        84% agree that a Smart Home makes life much easier and 74% would recommend it to others. 68% of users feel more relaxed since they can control their home from wherever and also generate savings.

·        The main concerns about having a Smart Home are: someone can steal personal data concerning lifestyles and habits (47%) and someone can spy on them (39%).

·        23% use “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant and 71% of those think such voice services are useful.



iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their opinion about smart technology in general and smart homes, meaning a home equipped with lighting, heating, and electronic devices that can be controlled remotely by a smartphone or computer.

Only (15%) of adults in Ireland own a smart home. The majority of them (84%) think that a smart home makes their life much easier. Furthermore, (68%) say they are more relaxed since they can control their home from wherever they are and (55%) feel safer at home because of it.
In terms of the financial reward, (58%) of people in Ireland who own a smart home state that implementing smart technology has saved them money.
Although new technology has many benefits, people who have smart homes still have concerns about their smart homes. (47%) fear that people could steal personal data concerning their daily life habits and (39%) are concerned that someone could spy on them because they have a smart home.

Overall, (74%) would recommend a smart home to anyone who is thinking about getting one and (42%) can’t imagine living without it anymore. Looking to the future and of those who don’t live in a smart home already, 31% are likely to implement smart home technology in the future.

(23%) of people use “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant. (71%) of those think this service is useful.








About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th-31th October and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have a smart home (a home equipped with lighting, heating, and electronic devices that can be controlled remotely by a smartphone or computer)?
How likely are you to implement smart technology in your home in the future?
Do you use any “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant?
Do you find this service useful?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com

Monday 11 November 2019

The total spend in Ireland on Smart Apps hits €59 million this year

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 



11th November 2019



The total spend in Ireland on Smart Apps hits  

€59 million this year

· 6 in 10 adults (59%) think the progress in Smart App technology offers more advantages than disadvantages.


· Favourite free non-games apps for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).



·   74% think that children should learn in school how to properly choose and use apps.


·    34% of adults in Ireland use health/fitness applications and 70% of users agree that these applications are an aid to improve their health and eating behaviour.


A nationally representative survey of 1,000 people carried out by iReach has found that 96% of smartphone/tablet users in Ireland use apps.  22% pay for Apps and Downloads with an average monthly spend of €6.45.

The total spend by all adults in Ireland on Apps will hit €59 million this year. The top favourite free non-games apps selected by survey participants for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).

6 in 10 adults (59%) think the progress in app technology offers more advantages than disadvantages.

34% of adults in Ireland use health/fitness applications, with step counter / fitness tracking the most frequently used application by 81%, followed by diet / calorie counter (28%) and heart rate monitor (18%). 70% of users agree that these applications are an aid to improve their health and eating behaviour.

The major concerns cited by respondents all relate to issues of security and privacy, with access to personal data (89%), hackers (62%), tracking (61%) and privacy breaches (61%). As consequence 74% of adults agree children should learn in school how to properly choose and use apps.






About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th-31th October and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have a smartphone and or tablet?
Do you use Apps that concern your health / body / fitness / diet?
What kind of fitness / health Apps do you use?
Do you think that any of these Apps help you to improve your health / fitness / eating behaviour etc.?
How much money do you spend on Apps every month?
In general, do you have any concerns about Apps?
What concern(s) do you have?
What were your favourite free (Non-Games) Smart Device Apps for 2019?



iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com

Friday 1 November 2019

7 in 10 adults recognise today's Climate Crisis as an emergency

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 



01th November 2019





8 in 10 adults (80%) are concerned about Climate Change. 

86% believe Business/Industry and 80% believe the Irish Government are not doing enough against Climate Change.

6 in 10 adults (60%) think that time is running out to save the planet.

8 in 10 adults agree that there should be more investment to create jobs in clean industries


The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy. With this in mind, iReach Insights conducted a nationally representative survey of over 1,000 Irish adults on their opinions to Climate Change.

8 in 10 adults (80%) are concerned about the impacts of Climate Change. The majority of adults stated that they believe Business/Industry (86%), society (79%) and the Irish Government (80%) are not doing enough against Climate Change.

In the opinion of adults in Ireland, there should be tougher measures to cut emissions (73%) and the Government should be tougher on big polluters and force them to pay for the environmental damage they cause (84%). Furthermore 8 in 10 adults agree that there should be more investment to create jobs in clean industries (84%) and more charging points for electric cars should be built (83%).

6 in 10 adults (60%) think that time is running out to save the planet. 71% think Global Warming will soon become extremely dangerous without a big cut in emissions, and 77% believe all of us must be prepared to make some sacrifices to lifestyles in order to stop Global Warming.




About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19th-26th September and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Are you concerned about the Climate Change?
Do you recognise the Climate Crisis as an emergency?
Do you think that the society is doing enough against the Climate Change?
Do you think that business or industry is doing enough against the Climate Change?
Do you think that the Irish government is doing enough against the Climate Change?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com