iReach Insights Press Release
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24th October 2019
Adults in Ireland will spend €49 million on Halloween this year down from €65 million in 2017
- Less people celebrating Halloween in 2019 at 38%, down from 50% in 2017 with having a party still the most popular event. Only 24% of those living in Munster plan to celebrate Halloween this year.
- More adults are going to a Pub this year at 14% up from 11% in 2017 and highest amongst Males at 21% up from 16% in 2017.
- The total spend by all adults in Ireland on Halloween this year will be €49 million Euro down from €65 million in 2017.
Halloween is almost upon us again, and with the Bank Holiday Monday, and midterm break next week iReach Insights investigated how Halloween is celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.
Less people are celebrating this year at 38% down from 50% in 2017, with having a party still most popular form of event; highest amongst 18-32-year olds at 43%, and amongst those living in Dublin at 40%. Only 24% of those living in Munster plan to celebrate Halloween this year.
More adults are planning to go a Pub this year to celebrate Halloween, up to 14% from 11% in 2017 and highest amongst Males at 21% up from 16% in 2017.
This year 32% of adults will be dressing up for Halloween, which shows a decrease compared to 2017 at 41%. Interestingly 21% of people make their own costumes, 17% buy them at a discount store and 16% in supermarkets, 13% use old ones, and 11% buy them online.
The total spend by all adults in Ireland on Halloween this year will be €49 million (approx.) down from €65 million in 2017.
60% of people decided not to carve a pumpkin for this Halloween, 24% will and 16% are not sure yet.
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 10th-17th October and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Will you celebrate Halloween this year?
How will you celebrate Halloween this year?
If dressing up, what will you be dressing up as for Halloween?
Where do you buy your Halloween costume?
How much do you plan to spend overall (on sweets, costumes, decorations, drinks, etc.) this Halloween?
Will you carve a pumpkin this Halloween?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
T: 01-214 3740 or email: