Monday, 18 December 2017

ChristmasπŸŽ„πŸ˜‡πŸ’–

iReach Insights Press Release   
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  • 92% of those surveyed will celebrate Christmas this year!
  • 86% will spend time with family and friends during Christmas
  • Over 7 in 10 (71%) wish that Santa Claus was real.
  • 89% reported feeling extra financial pressure with Christmas approaching.
  • Over half (58%) will attend Christmas Mass or St. Stephens Day Mass.
  • One-quarter (25%) list “Fairytale of New York” as their favourite Christmas song.
  • 80% will put up a Christmas Tree this year.


As the holidays rapidly approach, Christmas is increasingly on everyone's mind, and plans for the holiday are at the forefront of many conversations. In a recent survey, iReach asked 1000 people in Ireland if and how they were planning on celebrating Christmas this year, their attitudes towards Christmas presents and financial pressure due to Christmas. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23th November and the 30th November and has a 3% Confidence Interval and 95% Confidence Level.


 



Of those surveyed, almost all (92%) are celebrating Christmas, with 86% spending time with family and friends during the Christmas season. Other popular activities include eating Christmas Dinner (83%), putting up a Christmas Tree (80%), and decorating the house (78%). Others are planning on wearing a Christmas jumper to get into the Christmas spirit, with almost half (43%) stating they will wear one at some point. Popular times for those planning on wearing one include Christmas Day (49%) and random days throughout the Christmas holidays (45%), although 17% are planning on wearing one to a work party.

Additionally, over half (58%) will attend a religious ceremony, such as Christmas Eve Mass (26%), Midnight Christmas Mass (14%), or Christmas Day Mass (25%). Only 6% of those celebrating Christmas will attend St. Stephens Day Mass.
Often Christmas comes along with giving Christmas presents, and 8 in 10 of those celebrating Christmas responded that they will go Christmas shopping this year. Nevertheless, only 78% are planning on wrapping Christmas presents, 68% of males and 87% of females.
Most respondents appear to be on top of buying Christmas gifts, with only 16% waiting until the 23rd and 24th of December to buy gifts.
Most buy their Christmas gifts in early December (57%), rather than getting ahead in October (12%) or November (39%). Only 5% buy gifts during the January Sales in preparation for next year. Of those who celebrate Christmas, over one-third (39%) are buying Christmas presents for people they can’t stand, with 14% buying at least 4 gifts.

Christmas is a time of celebration, happiness and good cheer. We at iReach wish you a very Merry Christmas filled with all your favourite Christmas songs (which for 25% of respondents includes “Fairytale of New York” as their absolute favourite)!




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Friday, 8 December 2017

Brexit

iReach Insights Press Release   
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  • 33% expect Brexit to have a negative impact on their company's business activity.
  • 23% state that their company is already experiencing negative consequences because of Brexit.
  • One in four companies have a plan for Brexit to make sure that it is ready for the changes that lie ahead.
  • 76% of business decision makers think that the United Kingdom’s decision to withdraw from the EU won’t prove to be the right decision in the long term
  • 37% of people think that Brexit will create more jobs in Ireland.


After the Brexit referendum on the 23rd June 2016 which showed that 51.9% of all British Citizens wanted to leave the European Union. Brexit has been a major concern not only for the British but also for people from all over Europe. Due to its geographic position and close trading ties with the UK, Irish companies are even more affected by the Brexit than their European partners and competitors. In a recent survey, Ireach Insights asked over 150 Irish Business Executives about their views on Brexit and what it means for business in Ireland.

The survey questions were included in a Business to Business Standalone 15th November and the 30th November and has a 3% Confidence Interval and 95% Confidence Level.


33% of business executives in Ireland expect Brexit to have a negative impact on their company’s business activity. 32% don’t think Brexit will have an impact at all, 28% this it will have equally positive and negative impact on business activity and only 8% think it will have a positive impact.

Over 1 in five (23%) state that their company is already experiencing negative consequences because of Brexit.


Of those (23%) already experiencing negative consequences, the Top 3 areas are Reduced Business Activity (30%), Impeded decision-making due to frequent currency fluctuations (28%) and confusion or delays in setting up future business strategies (23%). Other areas that are affected are loss of or other issues with supply chains (20%), non-planned increase in operational expenditures (20%), low employee morale due to insecurities about the company’s future (13%) and reduced levels of operational profit (8%).

When looking towards the future and planning for Brexit, only one in four companies have a plan for Brexit to make sure that it is ready for the changes that lie ahead. 40% have no plan and 35% aren’t sure whether there is a plan or not. The Top 3 areas people think further investment should be in: Skilled Workforce (24%), Expansion to new Foreign Markets (19%) and Research and Development (14%).

Overwhelmingly, 3 quarters (76%) of business decision makers think that the United Kingdom’s decision to withdraw from the EU won’t prove to be the right decision in the long term. 15% are unsure whether or not it will prove to be right for the UK and 9% think it will be. Although the majority don’t think that it will prove to be the right decision, 31% do agree that the United Kingdom is strong enough to remain economically competitive and successful without the rest of Europe.

Despite the concerns some people may have about Brexit, 37% of people think that Brexit will create more jobs in Ireland. 78% of people think that Irelands biggest competitive advantage in luring more multinational giants from the UK is mainly our low tax rates and well-educated, English speaking workforce.

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Monday, 20 November 2017

Brands and Youth Consumers

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  • 49% of youths reported clothes as the number one item they most commonly purchased. 
  • 70% of youths follow a brand on social media.
  • Almost all (93%) listed price as the most important factor when deciding what brands to purchase.
  • Two-fifths commonly purchase goods from Amazon.
  • According to 72% of youths, the number one essential item that every teenager must have is a phone.
  • One-third (33%) reported follow clothing brands on social media.


We are constantly surrounded by brands, both in person and online, taking the form of advertising, celebrity endorsement, and social media, as well as many others. Intentionally or not, this impacts perception of the people and goods represented. Therefore, brands can influence consumers’ decisions to purchase one item over another, and companies must be aware of their brand and what it conveys. This is especially true amongst youths, many of whom are active on social media, one of the major tools companies can use to create and maintain their brand. 
In a recent survey, iReach Insights asked 16-24 year olds in Ireland about brands and the conditions which influence their decision to purchase goods. 
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 9th of November and the 16th of November and has a 3% Confidence Interval and 95% Confidence Level.


47% of these youths stated that their role model influences the brands they purchase or somewhat influences the brands they purchase. The most popular choice of role model is a parent or other family member at 35%. Nevertheless, 19% of respondents stated that a social media influencer such as a Blogger or Instagram personality acts as a role model for them, tied with a teacher.

The survey also shows that 70% follow a brand or personality on social media, with 37% following both. One-third (33%) specifically reported following clothing brands such as Nike, Oasis, or Cos. Nike, in particular, was reported by 19% of youths as their ultimate favourite brand. Other popular brands and personalities include social media personalities and Bloggers such as Lisa’s Lust List with 20% of youths following at least one and tech companies such as Apple and Google with a following of 13%.

In terms of the social media sites influencing youths, 49% state Instagram influences them and 47% say Facebook influences them. Interestingly Females (57%) are more influenced by Instagram than Males (31%). When it comes to Facebook, Males (62%) are much more interested than Females (40%).

We asked “When purchasing, what factors are most important to you when deciding what brands to purchase?” The majority of youths (93%) responded price. Although it was still the top factor for both genders, 12% more females stated price is one of the most important factors than males (97% compared to 85%). Additionally, 7 out of 10 youths reported quality as one of the most important factors and over half (56%) the appearance of the item. Factors which had less of an impact include whether the brand is worn by a celebrity or if it is worn by a social media influencer, although 7% of respondents did list whether the brand is worn by a social media influencer an important factor. None of the respondents listed whether the brand is worn by a celebrity, suggesting social media influencers have more of an effect on youths’ decision to purchase than celebrities.



In terms of purchasing goods, clothing is the number one item youths reported most commonly purchasing at 49%. Food followed next at 32%. When it comes to buying goods online, 4 in 10 reported using Amazon, while 30% listed Boohoo.com. Only 14% stated that they don’t online shop. 

With 72% of youths naming their phone as the number one essential item that every teenager must have, social media and the online world is becoming more and more integrated into everyday life. Therefore, its influence on brands and public perception cannot be ignored. 


For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Monday, 6 November 2017

Tattoos

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  • 71% of people in Ireland think people are perceived differently if they have a tattoo.
  • 27% of those aged 16-34 have at least one tattoo.
  • 54% of adults in Ireland believe that tattoos still have negative connotations associated with them.
  • Of those who have a tattoo/tattoos, 43% got it in memory of someone or something.
  • 32% of people got their tattoo when they were 18 years old or younger.
  • 57% of adults in Ireland consider tattoos to be an art form.



Tattoos are becoming increasingly popular, especially with the younger age groups, and we want to find out if the negative connotations that used to be associated with tattoos, are still maintained in today’s modern society. In our recent survey, iReach Insights asked 1,000 adults across Ireland about their opinions on tattoos and their own tattoos.
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 8th of September and the 15th of September and has a 3% Confidence Interval and 95% Confidence Level.


One in five adults in Ireland say they have at least one tattoo. This figure increases considerably with the younger age cohort. Over one in four (27%) aged 16-34 year olds have a tattoo, one in five (20%) 25-54-year olds do and Less that one in ten (7%) over those over 55+ have a tattoo. Despite that fact the more people are getting tattoos over half (54%) of adults in Ireland believe that tattoos still have negative connotations associated with them.
Of those who don’t have a tattoo (80%), we asked “Would you ever consider getting a tattoo?” The majority wouldn’t consider getting a tattoo (62%), but this number shifts depending on your age (16-34 year: 44%, 35-54: 63%, 55+:87%). 15% would consider it (more likely the younger you are) and 23% might consider it.

Of those (20%) who do have a tattoo, the top 3 reasons for getting inked are; 1. 47% of people like the look of them, 2. 43% got it in memory of someone or something and 3. 28% wanted to express creativity. And where do people like to get tattooed? The most popular parts of the body are; back (36%), shoulders (28%), ankle/foot (25%), wrist (21%) and arm (14%). These differ dramatically when it comes to gender – more females (35%) get tattooed on their ankle/foot than males (7%). Likewise, more females (43%) have tattoos on their back compared to males (28%). Males (19%) are more likely to get inked on their arms than females (10%).



Astonishingly, there is no legislations regulating tattooing in Ireland, meaning there is no legal minimum age. However, many tattoo parlours will refuse to tattoo people under the age of 18. Considering this we asked how old people were when they got their first tattoo. One third (32%) of people got their first tattoo when they were 18 or under, 59% of people got it between the ages of 19-35 and 9% of people got their first tattoo when they were 35 or older. Only 16% of people regret having a got a tattoo, interestingly more females (24%) regret it than males (7%).
To find out the Irish public’s view on tattoos and whether there is still a stigma around tattoos we asked some questions and looked to see what the Irish public think. Over two thirds (71%) of people think that people are perceived differently if they have a tattoo and 39% think tattoo make you look more common. However, 57% of adults in Ireland think tattoos are an art form and 33% think that people should not be free to display them in the workplace.

Although one in five people in Ireland have a tattoo, or many tattoos, there is still seems to be a stigma surrounding tattoos.
Having a tattoo/tattoos may be an art form and a way to express yourself and creativity, but there is no denying that there is still a negative social stigma associated with tattoos in Irish society.

For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Thursday, 2 November 2017

Vegan and Vegetarian πŸ₯—πŸ₯•πŸŽ

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  • 8% of people in Ireland are Vegetarian or Vegan.
  • One in four (26%) Vegetarians choose this lifestyle due to health reasons.
  • Younger adults (44%) are more concerned about how eating meat effects the Environment than adults (10%).
  • 27% of Vegans/Vegetarians admit that they have knowingly strayed from their diet.
  • On Holidays (43%) is the most difficult occasion for vegans and vegetarians to be tempted to stray from their diet.
  • Half (51%) of adults in Ireland think that vegetarians/vegans sometimes make people who eat meat feel guilty.


Yesterday 1st November, was World Vegan Day and this is becoming more popular with an increasing number of celebrities promoting the vegan lifestyle, on social media and even through dedicated section of their personal website - Ellen DeGeneres dedicates an entire section of her website “Going vegan with Ellen”.  Historically there was only the Vegetarian Society in which the section devoted to non-dairy vegetarianism has been developed, but now Veganism is becoming increasingly popular.
In light of this we conducted a survey conducted by iReach Insights, 1,000 adults were asked about being Vegan and Vegetarian. Vegetarianism or Veganism are life-styles that may be adopted for various reasons that space from animal rights, ethical motivations, religious beliefs and health related motivations. In iReach’s latest survey we want to gain an understanding why some people in Ireland have opted for this lifestyle, and also those who haven’t.
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 24th August and the 31st August and has a 3% Confidence Interval and 95% Confidence Level.

The majority (92%) of adults in Ireland state not to be vegetarian nor vegan, 6% of adults are Vegetarian and 2% are Vegan. When talking to those who follow a Vegan lifestyle, we asked “How long have you been vegan?” 67% have been Vegan for less than a year, 18% have been for 1-3 years, 7% for 4-10 years and 8% over 10 years. In relation to Vegetarians and it showed a lower “conversion ratio” in the last year; in fact 11% became vegetarian less than a year ago, 28% 1-3 years, 13% 4-10 years and 48% over 10 years ago. Although there are less Vegans (2%) in Ireland this lifestyle is becoming more popular year on year. Going deeper an interesting difference has emerged amongst men and women, more men (77%) went Vegan than women (47%) in the last twelve months, but the percentage of women (23%) that went vegan for 4 years or more is higher than men (12%). Similar scenario, in the last 3 years more men (61%) went Vegetarian than women (30%), but more women (70%) than men (40%) went “veggie” for 4 years or more. Females adopted these lifestyles earlier than males. 



What reasons have led to people choosing this lifestyle? 61% of adults in Ireland indicate “Animal Rights/Welfare” as the main cause. 30% select “Environmental Reasons”, 30% “Don’t like meat” and lastly 26% “Health Reasons”. Of those have pointed out “Environmental Reasons” 44% is represented by adults aged 16-34 and 10% by adults aged 35-54; these figures show that younger adults are more concerned about the environmental effects that eating meat has. 


The decision to follow a specific lifestyle, particularly in diet, means we have to pay a lot of attention to the quality of what we eat. Despite their caution, 40% of vegan/vegetarian adults in Ireland have accidentally eaten non-vegetarian / vegan food at least once, 15% admit they don’t know and 45% state that this has never happened to their knowledge. When asked “Do you knowingly ‘cheat’ on your vegetarian / vegan diet?” 27% have admitted that they have! Now the question is: on what occasions is more difficult not to be tempted? “On Holidays” (43%) is at the top of the list, At home with relatives or friends (34%) and at the Restaurants (20%). In terms of who is more tempted during holidays the figures show that more women (45%) than men (39%) are straying from their vegan / vegetarian diet.  

What do people in Ireland think about this topic? In fact, half (51%) of adults think that vegetarians/vegans sometimes make people who eat meat feel guilty about it, 27% disagree with this statement and 22% are neutral. In addition, 21% of people think the idea of being vegetarian/vegan is ridiculous, 34% are neutral and 45% don’t think this is ridiculous. The Irish public opinion is quite fragmented about the choice of being vegan or vegetarian which emerged through further questions. In fact, 36% of adults think Veganism is more about being trendy than being healthy, 35% is neutral and 29% believe it is more about a healthier lifestyle choice. 

Would vegans/vegetarians’ behaviours effect on make our world a better and cleaner place? One in four (25%) think the world would be a better and cleaner place if more people were vegetarian/vegan.  Even if the public opinion is not so convinced about the positive effects of being vegan/vegetarian on our society, 59% of adults believe that always more and more people will decide to live two lifestyles, a number that is constantly increasing over time. 



For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com



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Thursday, 26 October 2017

Halloween 2017

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  • This year 41% of people will dress up for Halloween which is a huge increase compared to last year with just 20% of people dressing up.
  • 27% of people will make their own costumes.
  • 26% of adults plan to spend nothing of Halloween this year, differing dramatically by age [18% - 16-34 years, 28% - 35-54 years, 37% - 55+ years].
  • 10% of people in Ireland are afraid of Evil Spirits.


Halloween is almost upon us again, and with the Bank Holiday Monday and midterm break next week iReach Insights investigated how Halloween in celebrated in Ireland. In our recent survey, iReach Insights asked 1,000 adults about their plans for this Halloween and how much they think they will spend this year.

The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 19th  October and the 24th of October and has and has a 3% Confidence Interval and 95% Confidence Level.





50% of people in Ireland will celebrate Halloween this year. When asked “How will you celebrate Halloween this year?” 34% will dress up and have a party, 26% will celebrate but don’t have any plans at present, 24% will watch a scary movie and 11% celebrate it in a pub with some pints and 17% will do something else. It has emerged there’s a significant difference between the genders with 16% of men planning to go to the pub compared to 6% of women

Surprisingly this year 41% of people will be dressing up, which a dramatic increase from 20% of the last year. 

Where do people buy their costumes? Interestingly 27% of people make their own, 16% buy them online, 13% buy them in a Halloween store, 13% use old ones, 10% buy them at a discount store and 21% buy them elsewhere.

For those who think that Halloween is another money making, commercial holiday, that’s not the case. In fact, of those that will celebrate it, 26% will spend nothing, 60% of people are planning to spend less than €50, 10% will spend somewhere between €50 - €100 and just 4% will spend more than €100.

Any differences between men and women about this? Results showed more women (65%) spend up to €50 which is significantly higher than men (54%). What about any differences in terms of ages group? The older you are the more likely you are to spend no money on Halloween. One in five (18%) millennials will spend nothing whereas one in 3 (37%) of those over 55 years will spend nothing.

What about pumpkin carving? 53% of people decided to not carve it for this Halloween, 32% will and 15% are not sure yet.

Halloween can be a spooky time of year, and we asked what are people are most afraid of? Evil spirits (10%) are at the top of the list, followed by Demons (8%), the Dark (8%), Devils (6%), Ghosts (5%) and Witches (5%). 3 out of 4 (76%) state that they aren’t scared of anything at Halloween! Now the question is: Who is scared most of Evil spirits? The millennials (16-34) are most scared at 16% and the older age groups are less scared – ages 35-54 (7%) and ages 55+ (5%).

For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Monday, 18 September 2017

Romantic Relationship at Irish work place πŸ’“πŸ‘«

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  • 38% of people have been involved in an innocent flirt with a colleague at work.
  • Of those (27%) who have a romantic relationship with a work colleague, 49% kept this a secret.
  • More than half (54%) of romances in the workplace end well.


In a recent survey conducted by iReach Insights, 1,000 adults were asked about having a romantic relationship in the workplace. Given the choice, most of us would probably prefer not to meet our partner in the workplace. It raises all sorts of issues, and some time it is a sensible idea to keep your personal and professional life separate, but nothing is ever that straightforward and sometimes we aren’t so sensible.

The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 20thJune and the 28th of June and has and has a 3% Confidence Interval and 95% Confidence Level.



27% of adults have experienced a serious and romantic relationship with a work colleague. We noted a significant difference between the 35-54-year old (33%) and the 55+ (19%). This seems to show us that the culture is changing, and maybe the gap between work life and private life, nowadays it’s not so important and both are becoming more intertwined. Half (49%) of people kept the relationship a secret (at the beginning), 28% of people tried to keep the relationship a secret, but everyone found out and 23% went public from the start of the relationship

These figures might make you wonder have these people ever found themselves in an embarrassing situation because of this workplace romance? Astonishingly, only 18% say yes! And the most common reason to get embarrassed is that 62% get caught kissing.



Additionally, our findings revealing that two-thirds (65%) of those who had a romantic relationship at workplace confirm that the person they had it with had the same level position, 21% a higher position and 14% a lower position. 



Less surprisingly, in our survey, we also talked about fantasises with one in four people fantasising about having a romantic relationship with a work colleague. More males (34%), than females (18%) confess to this!


πŸ’“πŸ‘«πŸ‘«πŸ‘«
How did this relationship end? It is surprising to learn that only 12% ended badly. 54% have a happy ending and 34% of adults concerned say neither. Obviously, we can think after a break up this could potentially of had a negative impact on your career but 99% confirm that it didn’t!









For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Tuesday, 5 September 2017

How do we move in Ireland? Check out our last survey! πŸšŒπŸš†

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  • More than half (53%) of Irish adults use public transport.
  • 72% of Dubliners are public transports users.
  • 22% use commuting as a time to rest/relax.
  • 68% of those who don’t use public transport is because they prefer the car.
  • Nationwide, the bus is the most popular means of transport with 49% of users.
  • 42% of people choose public transport for comfort and convenience. 
Different transportation modes have their advantages and disadvantages when you are commuting and travelling. Travelling by car is convenient and comfortable but you must find a carpark and pay, the train is fast but can be longer to reach as there isn’t many stations and can be expensive, the bus is cheap but there’s too many stops and it takes forever to get anywhere! It’s difficult to find the best way to travel and especially at peak travel times. In cities in Ireland, especially Dublin, you have to decide if price, convenience or time is most important and then sacrifice the others.


The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between 22nd of June and the 29th of June and has and has a 3% Confidence Interval and 95% Confidence Level



In a recent survey conducted by iReach Insights, 1000 adults were asked about their use of public transport in general and for commuting.

Half (53%) of the respondents use public transport! Unsurprisingly, the highest figure is 72% for the people of Dublin and the lowest number of users Is Munster at 36% - half the amount of Dublin. This is most likely due to the multitude of public transport in the capital and its periphery. Of those who commute by public transport, 42% is for the comfort and the convenience, financial reasons (37%) and due lack of parking at destination (37%). 22% use commuting as a time to rest/relax, 20% have environmental reasons and the others report the speed (22%), the fuel efficiency (19%), the managing of their time (17%) and their health (14%).

This survey shows us there are still a lot of Irish adults who don’t use public transport (47%). With the majority (68%) of those that don’t use it, agreeing that they “prefer the car". 41% don’t use public transport because it is difficult to reach it and 27% think it would take too long to reach their destination. Their other reasons are; public transport is unreliable (21%), travelling with children (14%), feel safer in a car (11%), the weather (9%) or because public transport is too busy (8%).

We asked, “Which means of transport do you use most frequently when commuting?”. The following ranking is not surprising: bus is the most popular (49%), followed by train (23%) and car (12%). The other ones share the users fairly; DART (6%), Tramway/LUAS (5%), bicycle (5%) and unsurprisingly only 1% use a taxi.

Of the public transport users, only 10% of respondents use public transport daily whereas 20% use it 5 days a week. 20% use it several times a week and 25% only several times a month. There are still 25% who use it less often/never. The cost of public transport varies regionally, with bus fares in Cork costing €1.80 and the same distance could cost €2.70 in Dublin (Cash), which is reflected in the higher average spend in Dublin and Leinster compared to Munster, Connacht and Ulster. When looking at the nationwide figures; more than half of people (57%) spend less than €50 per month on transportation. Nearly one third (30%) spend €51-€100 and only 13% spend more than €100. Ireland is a very car-dependent nation and alternative measure need to be enforced to persuade more people to use public transport.


For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Thursday, 27 July 2017

Leo Varadkar and his Favorite Players

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The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between 22nd of June and the 29th of June and has a 3% Confidence Interval and 95% Confidence Level.




Liverpool are the Reds = King Kenny (Dalglish) at Number 7
Leinster are the Blues = Jamie Heaslip at Number 8
Ireland are the Greens = Roy Keane at Number 5
Sweeden are the Yellows = Zlatan at Number 9




In our new survey, we found out the point of view of 1000 adults in Ireland about the change in leadership here. Nearly two-thirds (65%) of Irish respondents are pleased with Varadkar’s replacement of Enda Kenny. With a majority (62%) of those that are pleased, agreeing that he “represents modern, diverse and open-minded Ireland.”


Of those 35% that aren’t pleased with Vardkar replacing Kenny, over half (53%) were not pleased with Varadkar because they did not like the values that he embodies.

Of all respondents, 48% said “His arrival to power proves the positive changes in Irish society in the last years.”


Four out of five (80%) individuals agree that government should make a change regarding corruption, but 52% of people think that Varadkar will have no effect or a negative effect on corruption in his term of leader.

Similarly, around three-quarters (77%) of Irish adults would like to see change on education, but 40% do not think Varadkar will have a positive impact on it.
71% of respondents like Varadkar’s policy on capitalising Ireland’s opportunities from Brexit. Varadkar looks to take inward investment, trade, and European Agency relocation opportunities.

Four out of five (82%) would like to see government making a change in the Health sector, and 30% think Varadkar will have a positive on health services. 41% of Irish see Varadkar making a positive effect on inequality in Ireland, while 79% of females agree in government making a change in inequality, compared to 68% of males agreeing with a change.

Varadkar also plans to hold a referendum in 2018 to repeal the 8th amendment. Over half of Irish adults are in favour of this (56%), 31% are indifferent and only 13% aren’t in favour.

Leo Varadkar has been in power for just over a month now and has already announced that a referendum will be held in 2018 and is planning to lay out a road map for achieving a low carbon economy. Only time will tell how successful Leo Varadkar will be.





For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Tuesday, 25 July 2017

About the Irish weather and how does it affect morale πŸ˜€πŸ˜ŠπŸ˜πŸ˜’

iReach Insights Press Release 
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58% of adults in Ireland like the weather here!

For 81%, the good weather makes them feel happy.

63% of adults in Ireland think that sometimes the weather affects their mood!

8% more females (57%) than males (49%) think the weather in Ireland is depressing.

74% of people think there is a connection between the weather and their mood/morale.

One in five (19%) of those affected by the weather, believe the good weather leads to a decrease in appetite.

Due to the Atlantic Ocean and the Gulf Stream, Ireland doesn’t suffer from the extremes of temperature – it’s never that cold and it’s definitely never that hot! The climate is mild throughout the year and changeable: The Emerald Isle’s weather is never predictable. The average number of "wet days" varies between 151 and 225 days per year depending on the region and the wettest months, in almost all areas are December and January. In a recent survey conducted by iReach Insights, 1000 adults were asked about their opinions Irish weather and whether this affects their mood.

Astonishingly, more than half (58%) of the adults surveyed said that they do like the Irish weather! The three top reasons for this were that the climate suits them (63%, 10% more males [68%] than females [58%]), it’s a habit as they’ve always lived in Ireland (51%) and because there are different weathers in the same day (25%). Of those who don’t like the weather (42%), their top reasons include; the difficulty to make any plans (60%), the weather is depressing (53%) or the weather changes too fast in one day (53%, 13% more females [59%] than males [46%]). Looks like women hate being surprised by the changing weather!

When asked “Does the weather affect your mood?” the respondents’ thoughts were as follows: 63% “Sometimes”, 24% “Yes” and 13% “No”. Additionally, our findings show 3 quarters (74%) of the Irish population think there is a connection between the weather and your mood, also revealing that 12% more females (80%) than males (68%) think there is a connection. These figures might make you wonder to what extent are these people affected by the good weather? Unsurprisingly, over three-quarters feel happy (81%), they want to go out more (69%) and they further want to be able to practice a physical activity more regularly (45%). Other interesting findings show of those affected by the good weather (74%) are that one in ten (10%) have decreased concentration in good weather and one in five (19%) have a decreased appetite.

With all the constant talk and complaining about the weather in this country, it’s surprising that 58% of people like the weather here in Ireland. There’s always a comment on the weather; in the summer, it’s too hot and in the Winter, it’s too cold!

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Wednesday, 5 July 2017

From TV channels to Netflix... πŸ“ΊπŸ’»

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30% think those who watch television on a tablet, laptop or PC should pay for a TV licence!
88% of adults in Ireland have a TV licence, with only 78% of adults aged 18-34 owning one.
87% of millennials (aged 18-34) in Ireland, think the current price of a TV Licence (€160 a year) is too expensive.
80% of millennials (aged 18-34) that do not have a TV licence claim it is because they would prefer not to spend money on it. 
48% of people in Ireland watch “On-demand TV” such as Netflix or Apple TV on their TV, this number increasing to 57% in millennials (aged 18-34).

Economic and technological advances are impacting the behavior of people in our society – people can access information quicker than ever before. These technological advances mean that “watching TV” has a different meaning than it had before. In the past, “watching TV” would generally be done at home and on a TV set, whereas nowadays you can watch TV anywhere and on any smart device at any time. In Ireland, every household with a TV set must have a TV licence for each year. In a recent survey conducted by iReach Insights, 1000 adults were asked about their behaviour and opinions regarding the TV licence and the use of their TV and laptop/PC. 

Unsurprisingly, 94% of adults have a TV in their household and interestingly, the younger age group [18-34 years] is less likely to have one with only 90% of them having a TV. 93% of adults in Ireland have/use laptop or PC. Half (51%) of adults watch online players (TV) on their laptop/PC – interestingly the younger age group [18-34 years] is more likely to do so with 57% of them watching online players. 

Of all those who have a TV in their household in Ireland, 88% of them have a TV licence, 10% don’t have a TV licence and 2% don’t know. The younger age group are less likely to have a TV licence with only 78% of those aged 18-34 years owning one! Of those 18-34 years who don’t have a TV licence, the reason is that they don’t want to spend their money on it (80%). In terms of the scope of what a TV licence covers, currently you only need a TV licence if you have a TV, yet 30% of adults in Ireland think those who watch television on a tablet, laptop or PC should also pay for a licence. This percentage drops dramatically to just 15% in the 18-34 age bracket. 87% of those aged 18-34 years think the current price of a TV Licence (€160 a year) is too expensive.

When asked “What do you watch on TV?” 92% claim to watch TV channels and this drops to 86% for those aged 18-34 watch TV channels. Half of adults (49% and 48% respectively) in Ireland watch online TV players (e.g. RTE player) and on-demand services (e.g. Netflix, Apple TV etc.) on TV. This number spikes when looking at millennials with 57% watching on demand service on TV. This is mirrored when looking at who watches on-demand services on your laptop/PC. 39% of adults in Ireland watch on-demand services on their laptop with this number increasing to 51% in this 18-34 age cohort. In terms of what people watch on their laptops/PCs, 53% watch online players, 39% watch on-demand services and 30% watch DVDs.

There is a new trend amongst the “millennials” (aged 18-34) when it comes to TV and online services - they are more likely to go online to watch TV and on-demand services and generally don’t want to spend money for online players (85%). This age cohort is less likely to own a TV and those who do own a TV are less likely to pay for a TV licence. When looking at the new trend amongst the younger cohort, it seems that owning a TV is becoming less important and online streaming is becoming more popular. Does this means that traditional broadcaster should shift their focus to online broadcasting?

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