Wednesday, 19 February 2020

Given the Results of GE2020, 57% of Adults in Ireland would like Sinn Féin directly involved in a new coalition for Government, however 63% want Fianna Fail Involvement and only 40% want Fine Gael involvement in a Coalition.


Given the Results of GE2020, 57% of Adults in Ireland would like Sinn Féin directly involved in a new coalition for Government, however 63% want Fianna Fail Involvement and only 40% want Fine Gael involvement in a new Government Coalition.



Government with Sinn Féin involvement in Coalition
  • 22% prefer the option of a Sinn Féin led Government with all the smaller parties and independents but excluding Fianna Fáil and Fine Gael
  •  20% of all adults would like Sinn Féin, Fianna Fáil and the Green Party to form the new coalition. An additional 9% want a Sinn Féin and Fianna Fáil led coalition but supported by smaller parties and/or independents but excluding the Green Party.
  • Only 6% of respondents would like Sinn Féin and Fine Gael to form any form of coalition together.



Government with Fianna Fáil or Fine Gael involvement in Coalition
  • 23% say they prefer a coalition of Fine Gael, Fianna Fáil and the Green Party.
  • With a mix of left and right, 11% would like Fine Gael and Fianna Fáil to lead a coalition of smaller parties or Independents but excluding the Green Party.


What voters expect
  • 53% of adults in Ireland believe Sinn Féin will be directly involved in a new coalition for Government, however 60% believe Fianna Fail will be directly involved and only 30% believe Fine Gael will be directly involved in a new Government Coalition. 
  • Almost one in four of us (23%) believe there will be another general election held

Voters expect Government with Sinn Féin involvement in Coalition
  •        29% believe a Sinn Féin and Fianna Fáil coalition Government will be formed.
  •   Only 11% believe a Sinn Féin led Government with all the smaller parties and independents but excluding Fianna Fáil and Fine Gael is most likely to be formed.
  •     Only 6% of respondents would think Sinn Féin and Fine Gael will form any form of coalition together.



Voters expect Government with Fianna Fáil or Fine Gael involvement in Coalition

  •        18% believe a coalition of Fine Gael, Fianna Fáil and the Green Party will be formed.
  •        With a mix of left and right, 6% believe Fine Gael and Fianna Fáil will lead a coalition of smaller parties or Independents but excluding the Green Party.



For more statistics you can visit us at our blog: https://ireachhq.com/blog

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13th and the XXth of February 2020 and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

·       Following the results of the recent general election, who would you like to see form Ireland’s next coalition government?
·        Following the results of the recent general election, who do you think will end up forming Ireland’s next coalition government?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
oisin.byrne@ireachhq.com


Tuesday, 4 February 2020

73 % of Love Island Viewers prefer the Summer series to Winter Love Island with 61% saying it sets impossible physical goals.

 4th February 2020

  • New iReach survey reveals that just over one third of viewers (36%) believe the contestants in Winter Love Island are genuine.

  • 61% agree Winter Love Island sets impossible physical goals for viewers.

  • Almost half (48%) of Winter Love Island viewers have questioned their own physical appearance after watching the show.


The majority (68%) of Love Island viewers are currently tuning into Winter Love Island. However, 73% of viewers prefer the Summer to the Winter series. Winter Love island is significantly more popular with those aged between 18-24 with 39% of that entire population tuning in (in comparison to the 16% of the overall population who tune in).

40% of viewers believe that the contestants in Winter Love Island are neither likeable nor relatable.
22% believe the winter series lacks authenticity and 20% prefer the location of Love Island in the Summer.
Just over a third (36%) of viewers agree the Winter Love Island contestants are genuine.
Less than a third of viewers (30%) agree Winter Love Island reflects real situations.
Over half (54%) of viewers disagree that Winter Love Island reflects real people.
76% of viewers agree that reality TV shows, such as Winter Love Island dramatize events for ratings.

61% of viewers agreed (35% strongly) that the show sets impossible physical goals. Over half of male viewers (53%) strongly agreed with this statement, in comparison to just over a quarter (27%) of female viewers who strongly agreed. Due to these impossible physical goals, almost half (48%) of viewers were left questioning their own physical appearance after watching Love Island. This figure was significantly higher (60%) among 25-29 year-olds.

Furthermore, from those that had questioned their appearance from watching Love Island, 77% were influenced to make a change to their physical appearance.
Men were influenced slightly more (86% of men) than women (72% of women) to make this change in their appearance.
50% of viewers were influenced to make a change by naturally changing their body (eg. weight loss/ gain, toning etc.), in comparison to the 7% who chose to undergo cosmetic procedures to change their appearance.


For more statistics you can visit us at our blog: https://ireachhq.com/blog






About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th and the 29th of January 2020 and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants:

Did you tune into reality TV show Love Island in 2019?
Are you currently watching the new Winter Love Island series?
Which series of Love Island do you prefer?
Can you tell us why you do not like Winter Love Island as much.
Thinking specifically about Winter Love Island, please state how much you agree/disagree with the following statements: (Strongly Disagree – Strongly Agree)
Has watching Love Island/ Winter Love Island ever made you question your own physical appearance?
(If yes) Has watching Love Island/Winter Love Island ever influenced you to action to make a change in your physical appearance?  Eg. Cosmetic procedures (lip fillers, breast augmentation etc.) and/or other methods (weight loss/gain, hairstyle etc.)



iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com

Wednesday, 22 January 2020

Gangland Crime Activities in Ireland.
21/01/20

In January 2020, iReach conducted a survey on adults in Ireland to understand their awareness surrounding recent gangland activity and to recognise the impact these crimes have on the lives of the respondents.

93% of respondents had heard about recent gangland violence in Ireland.

76% agreed that gangland violence has gotten out of control in Ireland. In Ulster (ROI), a greater number (83%) of respondents agreed that gangland violence has gotten out of control in Ireland.

84% agreed that violent crime will spill over into the lives of innocent people, however, 91% of respondents in the rest of Leinster agreed that violent crime will spill over into the lives of innocent people. 

3 in 10 adults feared for their safety due to gangland violence, however this figure was significantly higher among those aged between 18-24, with 52% agreeing they feared for their safety due to gangland violence.

44% of respondents agreed that Ireland is no longer a safe place to live. 

9 in 10 adults agreed that punishment for gangland crime should be more severe. Furthermore, 85% of those surveyed agreed that laws should be passed to make crime gang membership illegal.





About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17th – 21st January and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:
Have you heard about recent gang violence in Ireland? (Yes/No/Unsure)

To what extent do you agree/ disagree with the following?
•             Ireland is no longer a safe place to live
•             Violent crime will spill over into the lives of innocent people
•             Gangland violence is out of control in Ireland
•             I fear for my safety because of gangland violence
•             Laws should be passed to make crime gang membership illegal
•             Punishment for gangland crime


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com



Thursday, 19 December 2019

Voting intentions in Ireland - 84% of all adults in Ireland plan to vote in the next Irish General Election, with lowest plans to vote amongst 18 to 34 year old's with only 65% planning to vote compared to 93% of 55+ voters.

With recent UK Elections in the News and plans for an Irish Election in the coming weeks, iReach ran a survey of adults in Ireland last December on their intentions to participate in upcoming Irish elections as well as their intent to vote if an election were to happen now in Ireland. We also asked adults in Ireland on their expectations for the UK General Election and the impact on Ireland.

Voting intentions in Ireland

84% of all adults in Ireland plan to vote in the next Irish General Election, with lowest plans for voting amongst 18 to 34 year old's with only 65% planning to vote compared to 93% of 55+ voters.

Of those not planning to vote, 30% are not registered and 25% stating they know nothing about politics in Ireland.

This is highest at 37% of 18 to 34 year old's. 35% of all Non-voters state they feel that they are wasting their time, highest amongst older demographic of 55 year old's and older, reaching 65%.

Irish General Election 
If there was a simple vote tomorrow, we asked which party would get their single vote, the main parties dominate;

Fine Gael 21%
Fianna Fail 15%
Sinn Fein 13%
Green Party 11%
Labour Party 6%

If people had a single vote for a party leader, the would vote for:

28% selected Leo Varadkar,
15% Michael Martin
14% for Mary Lou McDonald.

 UK General Election 
Looking to the UK we asked Irish adults which party they expected to win the majority of seats with 50% expecting there to be a Hung Parliament and 23% expecting the Conservatives to win and only 13% expecting Labour to win.

However when asked which main party winning the UK General Election would be best for Ireland, 24% voted for the Labour Party, 19% for the Liberal Democrats and only 10% for the Conservatives. 36% of adults in Ireland believe a Hung Parliament would be best for Ireland.


About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus delivering 1,000 responses from adults 18+, and run between the 21st – 28th November.

These findings have a 2.5% Confidence Interval and 95% Confidence Level. Questions asked of participants:

Q1. Did you vote in the last General Election? 
Q2. Do you plan to vote in the next General Election?
 Q2a. What would stop you voting? 
Q3. If there was an election tomorrow and you had one vote, which party would you vote for? 
Q4. If you had one vote to select the leader of a single Political Party to become Taoiseach, who would you vote for from the list below?
Q5. Ignoring smaller or regional parties in the UK (SNP, DUP, Plaid Cynru etc.) which large party do you expect to win a majority of seats at the General Election in the UK on 12th of December?
Q6. Thinking about the impact of the UK General Election on Ireland, and assuming they win a majority, which main party winning the UK General Election would be best for Ireland?

Tuesday, 19 November 2019

Almost 6 in 10 people (58%) save money by having a Smart Home

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 

19th November 2019


·        15% of people in Ireland have installed Smart Home technology, however 31% would like to implement Smart Home technology in the future.

·        84% agree that a Smart Home makes life much easier and 74% would recommend it to others. 68% of users feel more relaxed since they can control their home from wherever and also generate savings.

·        The main concerns about having a Smart Home are: someone can steal personal data concerning lifestyles and habits (47%) and someone can spy on them (39%).

·        23% use “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant and 71% of those think such voice services are useful.



iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their opinion about smart technology in general and smart homes, meaning a home equipped with lighting, heating, and electronic devices that can be controlled remotely by a smartphone or computer.

Only (15%) of adults in Ireland own a smart home. The majority of them (84%) think that a smart home makes their life much easier. Furthermore, (68%) say they are more relaxed since they can control their home from wherever they are and (55%) feel safer at home because of it.
In terms of the financial reward, (58%) of people in Ireland who own a smart home state that implementing smart technology has saved them money.
Although new technology has many benefits, people who have smart homes still have concerns about their smart homes. (47%) fear that people could steal personal data concerning their daily life habits and (39%) are concerned that someone could spy on them because they have a smart home.

Overall, (74%) would recommend a smart home to anyone who is thinking about getting one and (42%) can’t imagine living without it anymore. Looking to the future and of those who don’t live in a smart home already, 31% are likely to implement smart home technology in the future.

(23%) of people use “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant. (71%) of those think this service is useful.








About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th-31th October and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have a smart home (a home equipped with lighting, heating, and electronic devices that can be controlled remotely by a smartphone or computer)?
How likely are you to implement smart technology in your home in the future?
Do you use any “Intelligent Voice Assistant” services like Alexa / Siri / Google Assistant?
Do you find this service useful?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com

Monday, 11 November 2019

The total spend in Ireland on Smart Apps hits €59 million this year

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 



11th November 2019



The total spend in Ireland on Smart Apps hits  

€59 million this year

· 6 in 10 adults (59%) think the progress in Smart App technology offers more advantages than disadvantages.


· Favourite free non-games apps for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).



·   74% think that children should learn in school how to properly choose and use apps.


·    34% of adults in Ireland use health/fitness applications and 70% of users agree that these applications are an aid to improve their health and eating behaviour.


A nationally representative survey of 1,000 people carried out by iReach has found that 96% of smartphone/tablet users in Ireland use apps.  22% pay for Apps and Downloads with an average monthly spend of €6.45.

The total spend by all adults in Ireland on Apps will hit €59 million this year. The top favourite free non-games apps selected by survey participants for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).

6 in 10 adults (59%) think the progress in app technology offers more advantages than disadvantages.

34% of adults in Ireland use health/fitness applications, with step counter / fitness tracking the most frequently used application by 81%, followed by diet / calorie counter (28%) and heart rate monitor (18%). 70% of users agree that these applications are an aid to improve their health and eating behaviour.

The major concerns cited by respondents all relate to issues of security and privacy, with access to personal data (89%), hackers (62%), tracking (61%) and privacy breaches (61%). As consequence 74% of adults agree children should learn in school how to properly choose and use apps.






About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 24th-31th October and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Do you have a smartphone and or tablet?
Do you use Apps that concern your health / body / fitness / diet?
What kind of fitness / health Apps do you use?
Do you think that any of these Apps help you to improve your health / fitness / eating behaviour etc.?
How much money do you spend on Apps every month?
In general, do you have any concerns about Apps?
What concern(s) do you have?
What were your favourite free (Non-Games) Smart Device Apps for 2019?



iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com

Friday, 1 November 2019

7 in 10 adults recognise today's Climate Crisis as an emergency

iReach Insights Press Release

    SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com 



01th November 2019





8 in 10 adults (80%) are concerned about Climate Change. 

86% believe Business/Industry and 80% believe the Irish Government are not doing enough against Climate Change.

6 in 10 adults (60%) think that time is running out to save the planet.

8 in 10 adults agree that there should be more investment to create jobs in clean industries


The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy. With this in mind, iReach Insights conducted a nationally representative survey of over 1,000 Irish adults on their opinions to Climate Change.

8 in 10 adults (80%) are concerned about the impacts of Climate Change. The majority of adults stated that they believe Business/Industry (86%), society (79%) and the Irish Government (80%) are not doing enough against Climate Change.

In the opinion of adults in Ireland, there should be tougher measures to cut emissions (73%) and the Government should be tougher on big polluters and force them to pay for the environmental damage they cause (84%). Furthermore 8 in 10 adults agree that there should be more investment to create jobs in clean industries (84%) and more charging points for electric cars should be built (83%).

6 in 10 adults (60%) think that time is running out to save the planet. 71% think Global Warming will soon become extremely dangerous without a big cut in emissions, and 77% believe all of us must be prepared to make some sacrifices to lifestyles in order to stop Global Warming.




About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19th-26th September and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

Are you concerned about the Climate Change?
Do you recognise the Climate Crisis as an emergency?
Do you think that the society is doing enough against the Climate Change?
Do you think that business or industry is doing enough against the Climate Change?
Do you think that the Irish government is doing enough against the Climate Change?
Please state how much you agree or disagree with each of the following statements.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com