iReach Insights Press Release
- The majority (61%) of people in Ireland think the St. Patrick’s Day parades in other countries are better than the ones in Ireland.
- Even though, 82% are proud that St. Patrick's Day is celebrated all around the world.
- 58% of people think that the level of alcohol consumption is far too much.
- More than the half (55%) think that St. Patrick’s Day is too commercialised nowadays.
- 79% of adults in Ireland think that St. Patrick’s Day feeds into the Irish stereotypes of drinking, while in reality just half (52%) will drink alcohol on this day.
While everyone is preparing for the up coming St. Patrick’s Day, the weather forecast is shadowing Irelands anticipation of its biggest national holiday. Let’s hope Ireland won’t get another visit from the Beast from the East this weekend and with a Grand slam on the cards – I don’t think any type of weather will dampen our spirits. People throughout Ireland go to parades and festivals to celebrate Irish culture in an atmosphere very friendly and welcoming. iReach Insights conducted nationally representative survey and 1,000 adults were asked about their opinion about the St. Patrick’s Day.
Does everybody in Ireland like St. Patrick’s Day? No, but a significant majority does with 76% of adults in Ireland stating they do like St. Patrick’s Day. Especially the younger age group (16-34) (85%) like this festival.
There are a lot of activities to do on St. Patrick’s Day, but everyone has their own plans and traditions. The majority (53%) of people will go to or watch the parade on TV, 44% will spend time at home with their family/friends, and 24% will go out for drinks [younger age group more likely (35%) than the over 55+ (13%)]. Interestingly, no more than the half (49%) of people in Ireland will be wearing green on the St. Patrick’s Day.
Surprisingly, more than the half of people in Ireland (61%) are convinced that the St. Patrick's Day parades abroad are better than the parades here in Ireland! Even though, 82% are proud that the St. Patrick’s Day is celebrated all around the world. Furthermore, 67% of people believe that St. Patrick’s Day portrays Ireland in a positive way.
58% of people think that the level of alcohol consumption is far too much and almost every third person (29%) thinks that a lot of alcohol is consumed. Only 8% think that a reasonable amount of alcohol is consumed and anyhow 5% think that not that much is consumed.
Some people (79%) think that the St. Patrick’s Day feeds into Irish stereotypes of drinking. This makes the fact, that only half of people in Ireland (52%) will drink alcohol on this day even more sursprisingly. Women are more likely to think it with 84% than men with 72%. To remain to the alcohol topic, just 12% will drink a green beer.
Furthermore, over the half (55%) think that St. Patrick’s Day is too commercialised.
When we think about the St. Patrick’s Day we obviously think about green costumes, leprechauns, fun… and alcohol! However, in reality only 52% of people will drink alcohol on this day. At first, the St. Patrick’s Day is a national celebration, but it is also a way for Ireland to bring a part of Irish culture into the world and to get people into the mood for a visit to our beautiful country.
For more information on these research findings please feel free to call iReach on 01-2143740 or email to firstname.lastname@example.org
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