Wednesday, 28 March 2018

Facebook Users & Privacy Settings

💥Survey reveals that 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. 👎📢🔒

iReach Insights Press Release
 
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  • 66% of adults in Ireland are Facebook Users. 
  • 13% of Facebook Users in Ireland have their privacy settings on “Public”. 
  • 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. 
  • 63% of Facebook Users think that the responsibility for content posted on social media platforms lies with the individuals who post it. 

The Cambridge Analytica and Facebook controversy has had an enormous negative impact on Facebook and has contributed to the losing €48.65 billion in market value. iReach Insights recently conducted a nationally representative survey of 1,000 adults to investigate privacy settings of Ireland’s Facebook users and who they think the responsibility lies with when it comes to posting online. With 66% of people in Ireland signed up to Facebook, it is an extremely powerful tool and huge bank of data. Although social media platforms are free to join and use, they have data and information and have the power to use personal information and analyse user’s social interactions to target their users with personalised ads.
 
80% of Facebook Users in Ireland think that people in Ireland are not fully aware of the extent of damage that posting online can have. 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. Again, more females (61%) than males (48%) are concerned about this issue. 1 in 4 (24%) are unsure of what policies are in place now. Privacy settings on Facebook are becoming easier to manages nowadays so people can control exactly who can have access to what on Facebook. On Facebook you can alter privacy settings depending on what you are posting / sharing online e.g. you can select share specific App data with “Only Me” but share some photos with “Only Friends” and some photo as “Public”.
 
16% of Facebook Users in Ireland have their settings set to completely private, 66% have them set to private, 13% have them set to public and 5% don’t know. More female Facebook Users than male Facebook users are concerned about their privacy setting being private. 89% of female Facebook Users have their settings on completely private or private, compared with 72% of male Facebook Users.
 
When it comes to the content of what is posted on these social media platforms, who does the responsibility lie with? Although 63% of Facebook Users think that the responsibility lies with the individuals who post on the social media platform, 61% also think that is the social media platforms responsibility for the content that is posted.


For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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