iReach Insights Press Release
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Everyone in Ireland was just getting over snowy storm Emma and the snow graced us with its presence again this St. Patrick’s Weekend. Unfortunately, some events such as Ireland's Rugby Homecoming in the Aviva and St Patrick's Day Festivals had to be cancelled due to the weather conditions. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their opinion about the Beast from the East and whether or not Ireland is able to deal with extreme weather conditions.
90% of adults in Ireland think that the red weather alert was justified during the snow blizzard two weeks ago. Furthermore, 82% followed the advice to stay indoors [especially between Thursday (01.03.18) 4pm and Friday (02.03.18) 5pm]. Interestingly, more women (86%) than men (77%) followed this advice. Also, 22% of men, but only 12% of women state that they drove during the storm.
The bad weather affected the jobs from three out of four people (77%). The Friday was the day which affected most jobs (97%), followed by Thursday (91%), Wednesday (51%) and Saturday (17%).
Of the people whose jobs were affected, 74% couldn’t reach work because of the weather conditions. In more detail: over the half (54%) couldn’t go into work and couldn’t work from home either. One quarter (27%) worked at home, and 14% couldn’t reach their work, even though they had to work. Some people used the chance of a few days off, like the 6% who couldn’t go to work and although it was possible to work from home but choose not to. Only 6% still worked from the office and 1% just called in sick. The majority (62%) think that everyone should have had work off during these days of severe snow.
Fortunately, only 12% state that the weather caused any damage to them or their belongings or had any financial implications. Here are the TOP 5 damages caused by Emma: 1. Property and Garden (41%), 2. Loss of earnings (26%), 3. No food (24%), 4. Power cut (16%) and 5. Car (15%).
42% state they had damage costs between €100 to €500, 34% up to €100 and luckily only 7% over €500.
The majority (73%) of people living in Ireland think that Ireland dealt with this exceptional weather in the most responsible way and even more (82%) think Ireland’s emergency response team reacted well to storm Emma. Nonetheless, 69% state that Ireland needs to be better prepared for blizzards and snow storms. Especially, over the half (57%) think that supermarkets should have been better prepared in terms of having enough stock.
Above all, 78% believe that due to global climate changes, adverse weather conditions will become more likely in the future.
For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com
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