Tuesday, 30 May 2017

Free online briefings - 5 Case Studies on Getting closer to the Consumer

For further details, email Ryan O'Sullivan at: ryan@ireachhq.com to call 01-214 3740

5 Unique case studies looking at how to get closer to the Consumer.
From Digital and Traditional Media Effectiveness to Segmentation, Satisfaction and Consumer Preferences.
Case Studies including :

iReach launch 5 free online briefings on Case Studies to help you get closer to your Customers or Consumer Segments.

iReach are running a unique week of daily briefings before we hit the holiday period to update attendees on key trends in marketing and insights. Sign up for any or all free briefings run online.

Monday June 12th to Friday June 16th
12.30pm to 1.15pm each day

  • Monday 12th Carzone.ie Study: Segmentation and Personalisation can work hand-in-hand.
Learn from an iReach case study on the use of Consumer Segmentation to direct SEO and Social Media strategy delivering a personalised message to Carzone.ie customers and prospects in Ireland including Mums in Munster and Make Millennials in Dublin.
  • Tuesday 13th Joe.ie Study: Measure Native Digital Content Campaign to maximise conversions.
Spend on Native Digital Advertising is the fastest growing market across digital and online media platforms. Which increase importance and spend value, Brand and Media owners need affordable and insightful KPIs to measure campaign effectiveness and maximize ROI (Return on Investment).
  • Wednesday 14th Sky Study: Use Persona’s to understand your Buyers and Purchasing Process.
From Youth, Millennials to Gen Z Brand and Product owners need to better understand consumer groups to deliver more personalised and targeted advertising and messaging. Use Personas’ to get ‘into the heads’ of buyer cohorts and build a detailed picture of attitudes, lifestyles and behaviours for each ‘bulls-eye’ cluster.
  • Thursday 15th Multi Client Study: Advanced Analytics of Consumer Behaviours and Preferences.
Use affordable data analytics to build accurate views on the needs and preferences of consumers when creating new products (NPD), Proposition and Pricing testing to find the most optimum mix of product features or attributes and maximise margins. Run Competitive Benchmarking to compare your products or promotions with the competition.
  • Friday 16th ebookers Study: Power Sales, Marketing and Ad Strategy with Branded Research Communities.
A Research Community is a custom panel of your Customers or Prospects built and managed by iReach on behalf of the Brand owner. We call this ‘all the time’ research using a mix of traditional and online research methods to uncover insights from your research community.


For further details, email Ryan O'Sullivan at: ryan@ireachhq.com to call 01-214 3740

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